Fathom Analytics vs Plausible Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Fathom Analytics | Plausible | |
|---|---|---|
| Starts at | $45/mo | $9/mo |
| Number of plans | 1 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Starter
- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
- Saved Segments
- Annotations
Growth
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
- Shared Segments
- Shared Annotations
Business
- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
- Data Studio Connector
- Ecommerce revenue attribution
- Funnels and user journeys
- Consolidated View
Enterprise
Popular- 10+ sites
- 10+ team members
- 600+ Stats API requests per hour
- Sites API access
- Single Sign-On (SSO)
- Managed Proxy
- Scheduled raw event data exports
- 5+ years of data retention
- Priority support
Fathom Analytics vs Plausible FAQ
- Which one is cheaper?
- Plausible is the cheaper option, starting at $9/mo vs $45/mo for Fathom Analytics.
- Can I use either one for free?
- Neither has a free plan. But Fathom Analytics and Plausible offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4. Plausible: This is the budget-friendly, privacy-first alternative to GA4 alternatives like Fathom or Simple Analytics — priced to undercut Mixpanel/Amplitude-style analytics tools that charge per-seat or per-event at enterprise rates. They're chasing indie devs, small SaaS teams, and anyone who wants clean analytics without a cookie banner or a five-figure invoice.
Still deciding? See the best Fathom Analytics alternatives or the best Plausible alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Fathom Analytics and Plausible and let you know when something moves. See how competitor pricing monitoring works.