Best Fathom Analytics Alternatives (2026)
Looking for something other than Fathom Analytics for analytics? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Jul 28, 2026
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Fathom Analytics alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Fathom Analytics this page's subject | $45/mo | 1 | No | Yes |
| Plausible | $9/mo | 4 | No | Yes |
| Hotjar | $49/mo | 4 | Yes | No |
| AgencyAnalytics | $20/mo | 2 | No | Yes |
| Amplitude | Custom | 4 | Yes | No |
| AppsFlyer | Custom | 3 | Yes | Yes |
| Baremetrics | $49/mo | 3 | No | Yes |
| CallRail | $50/mo | 4 | No | Yes |
| Convert | $399/mo | 3 | No | Yes |
| Crazy Egg | $29/mo | 3 | Yes | Yes |
| Databox | $64/mo | 5 | Yes | Yes |
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Plausible
AnalyticsPrivacy-friendly web analytics.
Plausible is positioning as the privacy-first, lightweight alternative to Google Analytics — not competing on price with enterprise tools but undercutting the complexity tax of GA4. At $9/mo entry they're accessible to indie devs and small teams who want clean data without GDPR headaches.
Plans: Starter $9/mo · Growth $14/mo · Business $19/mo · Enterprise Contact Sales
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Hotjar
AnalyticsBehavior analytics and user feedback.
Sitting in the mid-market sweet spot — cheaper than FullStory or the full Contentsquare platform, but the modular add-on structure means total cost climbs fast if you want heatmaps *and* surveys *and* product analytics. They're going after product and UX teams at growth-stage companies who've outgrown free tools like Microsoft Clarity.
Plans: Free $0/mo · Growth $49/mo · Pro Contact Sales · Enterprise Contact Sales
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AgencyAnalytics
AnalyticsClient reporting for marketing agencies.
At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack.
Plans: Everything your agency needs $20/mo · Enterprise Contact Sales
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Amplitude
AnalyticsDigital analytics platform.
They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.
Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales
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AppsFlyer
AnalyticsMobile attribution and analytics.
AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation.
Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales
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Baremetrics
AnalyticsSaaS subscription analytics.
This sits mid-to-premium in the subscription analytics space, priced well above bare-bones MRR trackers but positioned as the analytics-plus-recovery layer for revenue teams who've outgrown spreadsheets. They're chasing funded SaaS companies with real ARR to protect, not scrappy bootstrappers — the lack of a free plan makes that pretty clear.
Plans: Launch $49/mo · Growth $189/mo · Scale $749/mo
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CallRail
AnalyticsCall tracking and marketing attribution platform with AI conversation intelligence.
CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote.
Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo
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Convert
AnalyticsPrivacy-friendly A/B testing.
Convert sits in the mid-to-premium range for experimentation tools — cheaper than Optimizely or Adobe Target, but not trying to compete on price with entry-level tools like VWO's lower tiers. They're clearly targeting data-savvy, privacy-conscious teams (the TIST tree-planting angle reinforces a values-driven buyer profile).
Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales
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Crazy Egg
AnalyticsHeatmaps and website optimization.
Crazy Egg sits in the budget-to-mid tier of the heatmap/session recording space, undercutting Hotjar and FullStory on entry price while staying accessible to SMBs. They're clearly going after cost-conscious teams who want visual analytics without paying enterprise rates — not trying to compete with Contentsquare on sophistication.
Plans: Analytics $29/mo · Growth $99/mo · Enterprise Contact Sales
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Databox
AnalyticsKPI dashboards for growing businesses.
Databox sits in the mid-market of the BI/dashboard space — more accessible than Tableau or Looker, but priced above lightweight tools like Whatagraph or Klipfolio's entry tiers. They're going after marketing and ops teams who want pre-built integrations and speed-to-insight without a data engineering team.
Plans: Free $0/mo · Analyst $64/mo · Pro $159/mo · Growth $399/mo · Custom Contact Sales
None of these fit? Browse the full pricing directory →
Fathom Analytics Alternatives FAQ
- What is the best alternative to Fathom Analytics?
- Plausible is the closest Fathom Analytics alternative we track for analytics. Paid plans start at $9/mo. Hotjar and AgencyAnalytics are also worth a look.
- Are there free alternatives to Fathom Analytics?
- Yes — Hotjar, Amplitude, AppsFlyer and 2 more offer a free plan, so you can switch without paying up front.
- How much do Fathom Analytics alternatives cost?
- Entry prices range from $9/mo (Plausible) to $399/mo (Convert). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Fathom Analytics?
- Yes — Fathom Analytics starts at $45/mo, while Plausible ($9/mo), AgencyAnalytics ($20/mo), Crazy Egg ($29/mo) start lower.
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