AgencyAnalytics vs Fathom Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AgencyAnalytics | Fathom Analytics | |
|---|---|---|
| Starts at | $20/mo | $45/mo |
| Number of plans | 2 | 1 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Everything your agency needs
- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
AgencyAnalytics vs Fathom Analytics FAQ
- Which one is cheaper?
- AgencyAnalytics starts lower at $20/mo, compared to $45/mo for Fathom Analytics.
- Can I use either one for free?
- Neither has a free plan. But AgencyAnalytics and Fathom Analytics offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AgencyAnalytics: At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4.
Keep tabs on both.
We'll monitor pricing changes for AgencyAnalytics and Fathom Analytics and let you know when something moves.