AgencyAnalytics vs Fathom Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AgencyAnalytics | Fathom Analytics | |
|---|---|---|
| Starts at | $20/mo | $45/mo |
| Number of plans | 2 | 1 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Core
Popular- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Fathom Analytics
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
AgencyAnalytics vs Fathom Analytics FAQ
- Which one is cheaper?
- AgencyAnalytics starts lower at $20/mo, compared to $45/mo for Fathom Analytics.
- Can I use either one for free?
- Neither has a free plan. But AgencyAnalytics and Fathom Analytics offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds. Fathom Analytics: Fathom sits in the premium-for-privacy lane — it's pricier than free tools like GA4, but that's the point: customers are paying to avoid Google's data harvesting and cookie consent headaches. They're courting privacy-conscious teams and indie developers who'll pay a real subscription fee for simplicity and compliance, not bargain hunters comparing analytics tools on cost alone.
Still deciding? See the best AgencyAnalytics alternatives or the best Fathom Analytics alternatives, ranked with verified pricing.
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