CallRail vs Fathom Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CallRail | Fathom Analytics | |
|---|---|---|
| Starts at | $50/mo | $45/mo |
| Number of plans | 4 | 1 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Lead Tracking
- 5 numbers and 250 minutes
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
Lead Tracking Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
Lead Conversion
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Lead Conversion Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
CallRail vs Fathom Analytics FAQ
- Which one is cheaper?
- Fathom Analytics is the cheaper option, starting at $45/mo vs $50/mo for CallRail.
- Can I use either one for free?
- Neither has a free plan. But CallRail and Fathom Analytics offer a free trial.
- How do they charge?
- Different approach here. CallRail uses hybrid pricing, while Fathom Analytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CallRail: CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-attribution platforms like Invoca. They're clearly going after SMB and mid-size marketing teams who want call analytics without needing an enterprise sales cycle to get a quote. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4.
Still deciding? See the best CallRail alternatives or the best Fathom Analytics alternatives, ranked with verified pricing.
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