CallRail vs Fathom Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CallRail pricing | Fathom Analytics pricing | |
|---|---|---|
| Starts at | $50/mo | $15/mo |
| Number of plans | 4 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Lead Tracking
- 5 numbers and 250 minutes
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
Lead Tracking Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
Lead Conversion
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Lead Conversion Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
$15/m
Popular- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$25/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
$45/m
- 50 sites included
- 100% data ownership
- No cookie banners required
- Unlimited email reports
- Full analytics history while subscribed
- Unlimited CSV data exports
- Privacy law compliance
- Built for high traffic
CallRail vs Fathom Analytics FAQ
- Which one is cheaper?
- Fathom Analytics is the cheaper option, starting at $15/mo vs $50/mo for CallRail.
- Can I use either one for free?
- Neither has a free plan. But CallRail and Fathom Analytics offer a free trial.
- How do they charge?
- Different approach here. CallRail uses hybrid pricing, while Fathom Analytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Fathom Analytics: Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers.
Still deciding? See the best CallRail alternatives or the best Fathom Analytics alternatives, ranked with verified pricing.
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