Alteryx vs Fathom Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Alteryx | Fathom Analytics | |
|---|---|---|
| Starts at | $250/mo | $45/mo |
| Number of plans | 3 | 1 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | custom | usage-based |
Starter Edition
Professional Edition
Enterprise Edition
Up to 500,000 pageviews
- 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- Automatic bot filtering
- Analytics API
- No cookie banners required
- 100% data ownership
- Unlimited email reports and exports
- Email support from real humans
Alteryx vs Fathom Analytics FAQ
- Which one is cheaper?
- Fathom Analytics is the cheaper option, starting at $45/mo vs $250/mo for Alteryx.
- Can I use either one for free?
- Neither has a free plan. But Alteryx and Fathom Analytics offer a free trial.
- How do they charge?
- Different approach here. Alteryx uses custom pricing, while Fathom Analytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Alteryx: At $250/user/month just to get in the door, Alteryx sits firmly in premium territory compared to lighter-weight BI or data prep tools — this isn't a tool you buy on impulse. They're competing for enterprise data teams and analysts who already have budget authority, not scrappy startups price-shopping on a landing page. Fathom Analytics: At $45/month for 500k pageviews, Fathom sits in the mid-premium range for privacy-focused analytics — more expensive than bare-bones alternatives like Umami (self-hosted free) but competitive with Plausible, which targets the same GDPR-conscious audience. They're clearly going after privacy-first buyers willing to pay a meaningful premium over free tools like GA4.
Still deciding? See the best Alteryx alternatives or the best Fathom Analytics alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Alteryx and Fathom Analytics and let you know when something moves.