Hotjar Pricing (2026)

It's a mix-and-match setup where you're really buying capacity across three separate products — Experience Analytics, Voice of Customer, and Product Analytics — each metered on sessions or responses rather than seats. So your bill scales with how much traffic or feedback volume you're actually analyzing, not how many people log in.

From $49/mo 4 plans hybrid Free plan Best Hotjar alternatives → Hotjar's competitors →
Free
$0/mo
Growth Popular
$49/mo
Pro
Contact Sales
Enterprise
Contact Sales
Verified Aug 04, 2026 Official pricing page
Screenshot of Hotjar's pricing page showing its plans and prices
Their pricing page, captured Aug 04, 2026

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Free

$0/mo
  • Spot friction on high-impact pages and act fast
  • See how users interact, or drop off and ask them why
  • Get clear guidance on what to fix next
  • 200k monthly sessions
  • 1 project
  • Replays, Heatmaps + Funnels
  • Error & performance monitoring
  • Basic surveys
  • Connect with LLMs (MCP)

Growth

Popular
$49/mo $39/mo annual
  • Identify and prioritize high impact issues
  • Get automated insights to optimize key journeys faster
  • Improve conversion and AB test win rates
  • From 7k monthly sessions
  • 13 month data access
  • 3 projects
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Sense Chat & AI summaries
  • Sense Analyst lite (Beta)

Pro

Contact Sales
  • Connect behavior to revenue by channel and product
  • Identify patterns that drive repeat purchases and retention
  • Drive strategic, revenue focused decisions
  • From 1m+ monthly sessions
  • Up to 6 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • Sense Analyst (add-on)

Enterprise

Contact Sales
  • Connect behavioral data to your company systems
  • Prevent issues with real-time monitoring and alerts
  • Scale unlimited projects and align teams organization-wide
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Data feeds
  • Dedicated support & SLAs
  • Sense Analyst (add-on)

Does Hotjar have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $49/mo.

What the free plan includes

  • Spot friction on high-impact pages and act fast
  • See how users interact, or drop off and ask them why
  • Get clear guidance on what to fix next
  • 200k monthly sessions
  • 1 project
  • Replays, Heatmaps + Funnels
  • Error & performance monitoring
  • Basic surveys
  • Connect with LLMs (MCP)

AI Pricing Analysis

Pricing Model

It's a mix-and-match setup where you're really buying capacity across three separate products — Experience Analytics, Voice of Customer, and Product Analytics — each metered on sessions or responses rather than seats. So your bill scales with how much traffic or feedback volume you're actually analyzing, not how many people log in.

Tier Strategy

Free is a taste test for solo users or small sites just dipping into heatmaps and recordings. Growth at $49/mo fits small teams that have outgrown the free session caps but don't need multi-product bundling or governance controls, while Pro and Enterprise kick in once a company wants to combine products, needs higher session/response volume, or requires things like SSO and dedicated support that only custom quotes unlock.

Competitive Positioning

Hotjar sits in the affordable-to-mid range compared to full-blown experience platforms like Qualtrics or Medallia, but it's pricier and more fragmented than bare-bones heatmap tools. They're clearly chasing product and growth teams who want an all-in-one qualitative insights stack without paying enterprise-CX prices.

Growth Lever

The real lever is volume — more sessions to record, more survey responses to collect — plus the incentive to stack additional products (adding Voice of Customer or Product Analytics on top of Experience Analytics) once a team realizes one data source isn't enough. Custom pricing on Pro and Enterprise also nudges larger orgs into sales conversations where seats, retention windows, and integrations get bundled in.

Want the strategist's read on the live page? Read the AI teardown of Hotjar's pricing page →

Hotjar Pricing FAQ

How much does Hotjar cost?
Paid plans start at $49/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get spot friction on high-impact pages and act fast, see how users interact, or drop off and ask them why, get clear guidance on what to fix next — plus 6 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a mix-and-match setup where you're really buying capacity across three separate products — Experience Analytics, Voice of Customer, and Product Analytics — each metered on sessions or responses rather than seats. So your bill scales with how much traffic or feedback volume you're actually analyzing, not how many people log in.
Is there a discount for annual billing?
Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with yearly billing."
Which plan makes sense for me?
Free is a taste test for solo users or small sites just dipping into heatmaps and recordings. Growth at $49/mo fits small teams that have outgrown the free session caps but don't need multi-product bundling or governance controls, while Pro and Enterprise kick in once a company wants to combine products, needs higher session/response volume, or requires things like SSO and dedicated support that only custom quotes unlock.

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Comparing Hotjar to something specific? Try Hotjar vs LogRocket, Hotjar vs Heap, or Hotjar vs Fathom Analytics. Or see the best Hotjar alternatives, ranked.

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