Best Hotjar Alternatives (2026)

Hotjar alternatives at a glance

1. 1

   LogRocket

   Monitoring

   Frontend monitoring and session replay.

   Hiding every price behind 'Custom' while dangling a $176/mo anchor signals they're playing a mid-to-upmarket game, not competing on sticker shock like cheaper session-replay tools. They're clearly chasing funded startups and larger product teams who can stomach usage-based scaling and want unlimited analytics thrown in rather than nickel-and-diming on features.

   Plans: Core Contact Sales · Pro Contact Sales · Enterprise Contact Sales

   Custom pricing Free trial · Hotjar vs LogRocket → LogRocket pricing →
2. 2

   Heap

   Analytics

   Automatic event-based product analytics.

   Heap sits in the premium, enterprise-leaning tier of product analytics — closer to Amplitude and Mixpanel's higher plans than to lightweight tools like PostHog or Plausible. Hiding all non-free pricing behind sales calls signals they're chasing mid-market and enterprise buyers who expect negotiated deals, not self-serve shoppers comparing sticker prices.

   Plans: Free $0/mo · Growth Contact Sales · Pro Contact Sales · Premier Contact Sales

   Custom pricing Free plan · Hotjar vs Heap → Heap pricing →
3. 3

   Fathom Analytics

   Analytics

   Simple, privacy-first website analytics.

   Fathom sits mid-to-premium in the privacy-focused analytics space, pricier per-pageview than Plausible at comparable tiers, but it's positioning against Google Analytics by selling simplicity and privacy compliance rather than competing on price. They're going after teams who'll pay a premium to avoid cookie banners and GDPR headaches, not budget shoppers.

   Plans: $15/m $15/mo · $25/m $25/mo · $45/m $45/mo

   From $15/mo Free trial · Hotjar vs Fathom Analytics → Fathom Analytics pricing →
4. 4

   AgencyAnalytics

   Analytics

   Client reporting for marketing agencies.

   At $20/client/month, they're positioned as accessible for small-to-mid agencies rather than competing on rock-bottom price or premium bells and whistles. They're going after agencies that want simplicity in pricing (one flat per-client rate) instead of the tiered feature-gating you see with tools like AgencyAnalytics' competitors.

   Plans: Everything your agency needs $20/mo · Enterprise Contact Sales

   From $20/mo Free trial · Hotjar vs AgencyAnalytics → AgencyAnalytics pricing →
5. 5

   Alteryx

   Analytics

   Self-service data analytics platform with per-user editions from $250/user/month.

   At $250/seat/month with no free tier, Alteryx sits firmly in premium territory compared to lighter BI/ETL tools that offer freemium or sub-$100 entry points. They're not competing on accessibility — they're betting that data teams already sold on Alteryx's automation depth will pay a premium versus switching to cheaper, less mature alternatives.

   Plans: Starter Edition $250/mo per seat · Professional Edition Contact Sales

   From $250/mo Free trial · Hotjar vs Alteryx → Alteryx pricing →
6. 6

   Amplitude

   Analytics

   Digital analytics platform.

   There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page.

   Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales

   Custom pricing Free plan · Hotjar vs Amplitude → Amplitude pricing →
7. 7

   AppsFlyer

   Analytics

   Mobile attribution and analytics.

   AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition.

   Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales

   Custom pricing Free plan · Hotjar vs AppsFlyer → AppsFlyer pricing →
8. 8

   Baremetrics

   Analytics

   SaaS subscription analytics.

   Sits in the accessible-to-mid range for subscription analytics, undercutting enterprise-leaning tools like ChartMogul or ProfitWell's premium offerings on entry price while still reaching up to $409 at Scale. The target is bootstrapped and seed-stage SaaS companies on Stripe-style billing who want real metrics without an analyst on payroll.

   Plans: Launch $49/mo · Growth $239/mo · Scale $409/mo

   From $49/mo Free plan Free trial · Hotjar vs Baremetrics → Baremetrics pricing →
9. 9

   CallRail

   Analytics

   Call tracking and marketing attribution platform with AI conversation intelligence.

   CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote.

   Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo

   From $50/mo Free trial · Hotjar vs CallRail → CallRail pricing →
10. 10

    Convert

    Analytics

    Privacy-friendly A/B testing.

    Sitting at $399-599/mo before custom Enterprise pricing, Convert is mid-to-premium territory — pricier than scrappy CRO tools but positioned as the privacy-conscious, GDPR-friendly alternative to Optimizely/VWO for mid-market teams who don't want to negotiate an enterprise contract just to run tests.

    Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales

    From $399/mo Free trial · Hotjar vs Convert → Convert pricing →

Comparing on features, not just price? Use our feature comparison template →

None of these fit? See every analytics tool we price →

What is the best alternative to Hotjar?

LogRocket is the closest Hotjar alternative we track for monitoring. Heap and Fathom Analytics are also worth a look.

Are there free alternatives to Hotjar?

Yes — Heap, Amplitude, AppsFlyer and 1 more offer a free plan, so you can switch without paying up front.

How much do Hotjar alternatives cost?

Entry prices range from $15/mo (Fathom Analytics) to $399/mo (Convert). Each product page has the full verified tier breakdown.

Is there a cheaper alternative to Hotjar?

Yes — Hotjar starts at $49/mo, while Fathom Analytics ($15/mo), AgencyAnalytics ($20/mo) start lower.