Best Hotjar Alternatives (2026)
Looking for something other than Hotjar for analytics? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Sep 07, 2026
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Hotjar alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Hotjar this page's subject | $49/mo | 4 | Yes | No |
| LogRocket | $176/mo | 3 | No | Yes |
| Heap | Custom | 4 | Yes | Yes |
| Fathom Analytics | $45/mo | 1 | No | Yes |
| AgencyAnalytics | $20/mo | 2 | No | Yes |
| Alteryx | $250/mo | 2 | No | Yes |
| Amplitude | Custom | 4 | Yes | No |
| AppsFlyer | Custom | 3 | Yes | No |
| Baremetrics | $49/mo | 3 | No | Yes |
| CallRail | $50/mo | 4 | No | Yes |
| Convert | $399/mo | 3 | No | Yes |
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LogRocket
MonitoringFrontend monitoring and session replay.
Mid-to-premium in the session-replay space — pricier than bare-bones heatmap tools but justified by bundling unlimited error and log monitoring in with replay, which most competitors gate separately. They're chasing product and engineering teams who'd otherwise stitch together three tools (Sentry, Mixpanel, FullStory) and want one bill instead of three.
Plans: Pro $176/mo · Core Contact Sales · Enterprise Contact Sales
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Heap
AnalyticsAutomatic event-based product analytics.
Hiding all pricing behind 'Contact Us' signals a premium, sales-led play aimed at mid-market and enterprise budgets, not scrappy startups comparing tools on a pricing page. They're competing with Amplitude and Mixpanel for the same enterprise analytics dollars, betting that white-glove sales beats price transparency.
Plans: Free $0/mo · Growth Contact Sales · Pro Contact Sales · Premier Contact Sales
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Fathom Analytics
AnalyticsSimple, privacy-first website analytics.
Fathom sits in the premium-for-privacy lane — it's pricier than free tools like GA4, but that's the point: customers are paying to avoid Google's data harvesting and cookie consent headaches. They're courting privacy-conscious teams and indie developers who'll pay a real subscription fee for simplicity and compliance, not bargain hunters comparing analytics tools on cost alone.
Plans: Fathom Analytics $45/mo
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AgencyAnalytics
AnalyticsClient reporting for marketing agencies.
At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds.
Plans: Core $20/mo · Enterprise Contact Sales
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Alteryx
AnalyticsSelf-service data analytics platform with per-user editions from $250/user/month.
At $250/seat/month with no free plan, Alteryx sits firmly in premium territory compared to lighter-weight tools like Power Query or even Tableau Prep — this is priced for enterprises already committed to a serious analytics stack, not casual users comparing options. They're not fighting on price; they're betting that data-heavy enterprise teams will pay up for a mature, all-in-one platform.
Plans: Starter Edition $250/mo per seat · Professional Edition Contact Sales
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Amplitude
AnalyticsDigital analytics platform.
Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.
Plans: Free $0/mo · Plus $0/mo · Growth Contact Sales · Enterprise Contact Sales
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AppsFlyer
AnalyticsMobile attribution and analytics.
AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition.
Plans: Zero $0/mo · Growth Contact Sales · Enterprise Contact Sales
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Baremetrics
AnalyticsSaaS subscription analytics.
Sits mid-to-premium in the subscription analytics space — pricier than scrappy dashboard tools but cheaper than enterprise RevOps platforms. They're courting funded startups and growth-stage SaaS companies who need investor-ready metrics without building a BI stack in-house.
Plans: Launch $49/mo · Growth $189/mo · Scale $749/mo
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CallRail
AnalyticsCall tracking and marketing attribution platform with AI conversation intelligence.
CallRail sits mid-market — pricier than bare-bones call tracking tools but cheaper than full revenue-intelligence platforms like Invoca. They're chasing marketing teams and agencies who want call attribution without buying an enterprise conversation-analytics suite.
Plans: Lead Tracking $50/mo · Lead Tracking Complete $95/mo · Lead Conversion $150/mo · Lead Conversion Complete $195/mo
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Convert
AnalyticsPrivacy-friendly A/B testing.
At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that.
Plans: Growth $399/mo · Pro $599/mo · Enterprise Contact Sales
None of these fit? See every analytics tool we price →
Hotjar Alternatives FAQ
- What is the best alternative to Hotjar?
- LogRocket is the closest Hotjar alternative we track for monitoring. Paid plans start at $176/mo. Heap and Fathom Analytics are also worth a look.
- Are there free alternatives to Hotjar?
- Yes — Heap, Amplitude, AppsFlyer offer a free plan, so you can switch without paying up front.
- How much do Hotjar alternatives cost?
- Entry prices range from $20/mo (AgencyAnalytics) to $399/mo (Convert). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Hotjar?
- Yes — Hotjar starts at $49/mo, while AgencyAnalytics ($20/mo), Fathom Analytics ($45/mo) start lower.
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