Convert vs Hotjar Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Enterprise
- Unlimited Projects Per Account
- Bring Your Own ID (BYOID)
- Data Segregation (Additional costs apply)
- Redlining Contracts
- Request for Information & Proposals
- Custom Payments & Terms
- Enterprise Service Level Agreement (SLA)
Pro
- Multivariate Testing, Multi-Page Testing
- Guided Onboarding
- Full Stack & Feature Flags
- Sequential Testing
- Change History
- Raw Test Data Export
- Phone Support
- Single Sign-On (SSO)
Growth
Popular- A/B Testing, Split URL Testing
- Advanced Targeting & Goals
- Behavioral Targeting
- SRM Check
- QA Wizard
- Collaborators
- Email and In-App Live Chat Support
Free
- Spot friction on high-impact pages and act fast
- See how users interact, or drop off and ask them why
- Get clear guidance on what to fix next
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
Popular- Identify and prioritize high impact issues
- Get automated insights to optimize key journeys faster
- Improve conversion and AB test win rates
- From 7k monthly sessions
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (beta)
Pro
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Drive strategic, revenue focused decisions
- From 1m+ monthly sessions
- Up to 6 projects
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst (add-on)
Enterprise
- Connect behavioral data to your company systems
- Prevent issues with real-time monitoring and alerts
- Scale unlimited projects and align teams organization-wide
- Custom monthly sessions
- Unlimited projects
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Sense Analyst (add-on)
Convert vs Hotjar FAQ
- Which one is cheaper?
- Hotjar is the cheaper option, starting at $49/mo vs $399/mo for Convert.
- Can I use either one for free?
- Hotjar has a free plan. Convert doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Convert uses usage-based pricing, while Hotjar goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Convert: At $399-599/mo before custom Enterprise pricing, Convert sits in the premium tier of the CRO/experimentation space — well above lightweight tools but positioned as a privacy-focused alternative to Optimizely and VWO for teams that care about data ownership. It's clearly not chasing budget-conscious buyers; the lack of a free plan reinforces that. Hotjar: At $49/mo entry (post-free), Hotjar sits mid-market — pricier than bare-bones heatmap tools but cheaper than full-suite CX platforms like FullStory or Contentsquare. They're clearly hunting product-led growth teams and SMBs who want a taste of behavioral analytics without an enterprise sales cycle, while still funneling bigger fish into custom Pro/Enterprise deals.
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