CallRail vs Hotjar Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| CallRail pricing | Hotjar pricing | |
|---|---|---|
| Starts at | $50/mo | $49/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Lead Tracking
- 5 numbers and 250 minutes
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
- Automation rules
Lead Tracking Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
Lead Conversion
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Lead Conversion Complete
- Form tracking & attribution
- Custom form builder
- Multi-touch CPL reporting
- Call summaries & sentiment analysis
- Conversation trend reports
- Automatic conversion tagging
- Coaching & conversion tools
Free
- Spot friction on high-impact pages and act fast
- See how users interact, or drop off and ask them why
- Get clear guidance on what to fix next
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
Popular- Identify and prioritize high impact issues
- Get automated insights to optimize key journeys faster
- Improve conversion and AB test win rates
- From 7k monthly sessions
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (Beta)
Pro
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Drive strategic, revenue focused decisions
- From 1m+ monthly sessions
- Up to 6 projects
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst (add-on)
Enterprise
- Connect behavioral data to your company systems
- Prevent issues with real-time monitoring and alerts
- Scale unlimited projects and align teams organization-wide
- Custom monthly sessions
- Unlimited projects
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Sense Analyst (add-on)
CallRail vs Hotjar FAQ
- Which one is cheaper?
- Hotjar is the cheaper option, starting at $49/mo vs $50/mo for CallRail.
- Can I use either one for free?
- Hotjar has a free plan. CallRail doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. CallRail: CallRail sits in the mid-market sweet spot — pricier than bare-bones call tracking tools but nowhere near the enterprise contact-center suites. They're clearly going after SMB and mid-market marketing teams who want call intelligence without needing a full CCaaS platform or a sales call to get a quote. Hotjar: At $49/mo entry, Hotjar sits mid-pack — cheaper than full-blown enterprise analytics suites like FullStory or Contentsquare's core platform, but pricier than bare-bones heatmap tools. Being folded into Contentsquare's branding signals they're chasing the mid-market to enterprise upsell path rather than staying the scrappy indie tool it once was.
Still deciding? See the best CallRail alternatives or the best Hotjar alternatives, ranked with verified pricing.
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