Alteryx vs Hotjar Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Alteryx pricing Hotjar pricing
Starts at $250/mo $49/mo
Number of plans 2 4
Free plan —
Free trial —
Pricing model per-seat hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Alteryx pricing

Official page

Starter Edition

$250/mo

Professional Edition

Custom

Hotjar pricing

Official page

Free

$0/mo
  • Spot friction on high-impact pages and act fast
  • See how users interact, or drop off and ask them why
  • Get clear guidance on what to fix next
  • 200k monthly sessions
  • 1 project
  • Replays, Heatmaps + Funnels
  • Error & performance monitoring
  • Basic surveys
  • Connect with LLMs (MCP)

Growth

Popular
$49/mo
  • Identify and prioritize high impact issues
  • Get automated insights to optimize key journeys faster
  • Improve conversion and AB test win rates
  • From 7k monthly sessions
  • 13 month data access
  • 3 projects
  • Zone-based heatmaps
  • Journey analysis
  • Impact quantification
  • Sense Chat & AI summaries
  • Sense Analyst lite (Beta)

Pro

Custom
  • Connect behavior to revenue by channel and product
  • Identify patterns that drive repeat purchases and retention
  • Drive strategic, revenue focused decisions
  • From 1m+ monthly sessions
  • Up to 6 projects
  • Precision filtering, retroactive
  • Multi-session replay summaries
  • Revenue goals & tracking
  • Sense Analyst (add-on)

Enterprise

Custom
  • Connect behavioral data to your company systems
  • Prevent issues with real-time monitoring and alerts
  • Scale unlimited projects and align teams organization-wide
  • Custom monthly sessions
  • Unlimited projects
  • Experience monitoring
  • Error summaries
  • Data feeds
  • Dedicated support & SLAs
  • Sense Analyst (add-on)

Alteryx vs Hotjar FAQ

Which one is cheaper?
Hotjar is the cheaper option, starting at $49/mo vs $250/mo for Alteryx.
Can I use either one for free?
Hotjar has a free plan. Alteryx doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Alteryx uses per-seat pricing, while Hotjar goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Alteryx: At $250/seat/month with no free tier, Alteryx sits firmly in premium territory compared to lighter BI/ETL tools that offer freemium or sub-$100 entry points. They're not competing on accessibility — they're betting that data teams already sold on Alteryx's automation depth will pay a premium versus switching to cheaper, less mature alternatives. Hotjar: At $49/mo entry, Hotjar sits mid-pack — cheaper than full-blown enterprise analytics suites like FullStory or Contentsquare's core platform, but pricier than bare-bones heatmap tools. Being folded into Contentsquare's branding signals they're chasing the mid-market to enterprise upsell path rather than staying the scrappy indie tool it once was.

Still deciding? See the best Alteryx alternatives or the best Hotjar alternatives, ranked with verified pricing.

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