Amplitude vs Hotjar Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Hotjar: Sitting in the mid-market sweet spot — cheaper than FullStory or the full Contentsquare platform, but the modular add-on structure means total cost climbs fast if you want heatmaps *and* surveys *and* product analytics. They're going after product and UX teams at growth-stage companies who've outgrown free tools like Microsoft Clarity.

Still deciding? See the best Amplitude alternatives or the best Hotjar alternatives, ranked with verified pricing.