Hotjar vs LogRocket Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hotjar | LogRocket | |
|---|---|---|
| Starts at | $49/mo | Custom |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Spot friction on high-impact pages and act fast
- See how users interact, or drop off and ask them why
- Get clear guidance on what to fix next
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels
- Error & performance monitoring
- Basic surveys
- Connect with LLMs (MCP)
Growth
Popular- Identify and prioritize high impact issues
- Get automated insights to optimize key journeys faster
- Improve conversion and AB test win rates
- From 7k monthly sessions
- 13 month data access
- 3 projects
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (Beta)
Pro
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Drive strategic, revenue focused decisions
- From 1m+ monthly sessions
- Up to 6 projects
- Precision filtering, retroactive
- Multi-session replay summaries
- Revenue goals & tracking
- Sense Analyst (add-on)
Enterprise
- Connect behavioral data to your company systems
- Prevent issues with real-time monitoring and alerts
- Scale unlimited projects and align teams organization-wide
- Custom monthly sessions
- Unlimited projects
- Experience monitoring
- Error summaries
- Data feeds
- Dedicated support & SLAs
- Sense Analyst (add-on)
Core
- Unlimited analytics events
- Unlimited error events
- Unlimited log events
- Unlimited projects & environments
- Clickmaps, heatmaps, rage-click maps
- Frontend performance monitoring
- Path analysis
- Conversion funnels
- Alerting
- SSO
- Hundreds of integrations
- Surveys
- MCP / API access
Pro
Popular- AI session summaries
- AI issue detection
- AI funnel insights
- AI heatmap insights
- Ask Galileo
- AI feedback analysis
- RBAC & audit logging
- 500 free API / MCP credits per month
Enterprise
- Unlimited seats
- Streaming Data Export
- Enterprise platform support
- Self-hosted available
- 2,000 free API / MCP credits per month
Hotjar vs LogRocket FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Hotjar has a free plan. LogRocket doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Hotjar uses hybrid pricing, while LogRocket goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hotjar: At $49/mo entry, Hotjar sits mid-pack — cheaper than full-blown enterprise analytics suites like FullStory or Contentsquare's core platform, but pricier than bare-bones heatmap tools. Being folded into Contentsquare's branding signals they're chasing the mid-market to enterprise upsell path rather than staying the scrappy indie tool it once was. LogRocket: Hiding every price behind 'Custom' while dangling a $176/mo anchor signals they're playing a mid-to-upmarket game, not competing on sticker shock like cheaper session-replay tools. They're clearly chasing funded startups and larger product teams who can stomach usage-based scaling and want unlimited analytics thrown in rather than nickel-and-diming on features.
Still deciding? See the best Hotjar alternatives or the best LogRocket alternatives, ranked with verified pricing.
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