Which one is cheaper?

Matomo is the cheaper option, starting at $26/mo vs $250/mo for Alteryx.

Can I use either one for free?

Neither has a free plan. But Alteryx and Matomo offer a free trial.

Different approach here. Alteryx uses per-seat pricing, while Matomo goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Alteryx: At $250/seat/month with no free tier, Alteryx sits firmly in premium territory compared to lighter BI/ETL tools that offer freemium or sub-$100 entry points. They're not competing on accessibility — they're betting that data teams already sold on Alteryx's automation depth will pay a premium versus switching to cheaper, less mature alternatives. Matomo: At $26/mo to start, Matomo undercuts most privacy-focused analytics competitors while still positioning itself as the 'own your data' alternative to Google Analytics — it's playing the value card for teams that care about GDPR compliance but don't want the ops burden of the On-Premise version.

Alteryx vs Matomo Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

	Alteryx pricing	Matomo pricing
Starts at	$250/mo	$26/mo
Number of plans	2	2
Free plan	—	—
Free trial
Pricing model	per-seat	hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Alteryx pricing

Official page

Starter Edition

$250/mo

Professional Edition

Custom

Matomo pricing

Official page

Business

$26/mo

Google Analytics data importer
GDPR Manager
API access
Standard reports
Activity Log
Crash Analytics
WooCommerce Analytics
Search Engine Keywords Performance
Funnels
Users Flow
White Label
Heatmap & Session Recording
A/B Testing
Custom Reports
Forms
Media Analytics
Roll-Up Reporting
Advertising Conversion Export
Multi-Channel Conversion Attribution
Cohorts
Tag Manager
Data Warehouse Connector
SAML integration
LDAP integration

Enterprise

Custom

Google Analytics data importer
GDPR Manager
API access
Standard reports
Activity Log
Crash Analytics
WooCommerce Analytics
Search Engine Keywords Performance
Funnels
Users Flow
White Label
Heatmap & Session Recording
A/B Testing
Custom Reports
Forms
Media Analytics
Roll-Up Reporting
Advertising Conversion Export
Multi-Channel Conversion Attribution
Cohorts
Tag Manager
Data Warehouse Connector
SAML integration
LDAP integration
Custom Domain
Fully customisable and extensible

Alteryx vs Matomo FAQ

Which one is cheaper?: Matomo is the cheaper option, starting at $26/mo vs $250/mo for Alteryx.
Can I use either one for free?: Neither has a free plan. But Alteryx and Matomo offer a free trial.
How do they charge?: Different approach here. Alteryx uses per-seat pricing, while Matomo goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. Alteryx: At $250/seat/month with no free tier, Alteryx sits firmly in premium territory compared to lighter BI/ETL tools that offer freemium or sub-$100 entry points. They're not competing on accessibility — they're betting that data teams already sold on Alteryx's automation depth will pay a premium versus switching to cheaper, less mature alternatives. Matomo: At $26/mo to start, Matomo undercuts most privacy-focused analytics competitors while still positioning itself as the 'own your data' alternative to Google Analytics — it's playing the value card for teams that care about GDPR compliance but don't want the ops burden of the On-Premise version.

Still deciding? See the best Alteryx alternatives or the best Matomo alternatives, ranked with verified pricing.

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