AgencyAnalytics vs Matomo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AgencyAnalytics | Matomo | |
|---|---|---|
| Starts at | $20/mo | $26/mo |
| Number of plans | 2 | 7 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Everything your agency needs
- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Business
Popular- Hosted on our servers
- Cost of additional hits
- Easy to set up
- Choose where your data is stored
- Email Support
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Enterprise
- Hosted on our servers
- Easy to set up
- Choose where your data is stored
- Email Support, and Customer Success Manager
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Community
- Forum support
- Community plugins
- All base features
Team
- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
Business
Popular- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
Enterprise
- Dedicated Customer Success
- Priority Email Support (24/5, 12-hr response)
- Onboarding Consultation
- Chat support
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
- A/B Testing
- SSO Authentication (SAML/LDAP)
- Crash Analytics
VIP
- Dedicated Customer Success
- Priority Email support (24/5, 6-hr response)
- Tailored onboarding with dedicated project manager
- Integration support consultations
- Chat support
- Custom configurations
- Custom Development
AgencyAnalytics vs Matomo FAQ
- Which one is cheaper?
- AgencyAnalytics starts lower at $20/mo, compared to $26/mo for Matomo.
- Can I use either one for free?
- Matomo has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AgencyAnalytics: At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack. Matomo: Matomo positions as the privacy-first, GDPR-native alternative to Google Analytics — they're not trying to undercut Mixpanel or Amplitude on features, they're winning on data ownership and regulatory safety. Cloud entry pricing is competitive with mid-tier analytics tools, but On-Premise costs escalate fast, putting them closer to enterprise analytics spend than scrappy startup tooling.
Keep tabs on both.
We'll monitor pricing changes for AgencyAnalytics and Matomo and let you know when something moves.