AgencyAnalytics vs Matomo Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AgencyAnalytics pricing Matomo pricing
Starts at $20/mo $26/mo
Number of plans 2 2
Free plan — —
Free trial
Pricing model usage-based hybrid

Price is one row. To weigh the features too, use our feature comparison template →

AgencyAnalytics pricing

Official page

Everything your agency needs

Popular
$20/mo
  • Automated client reporting
  • White-label branding
  • Client portal
  • Goals, alerts & anomaly detection
  • API access
  • Unlimited staff & client users
  • AI insights & analysis
  • 85+ integrations
  • Benchmarks & forecasting
  • MCP access (ChatGPT & Claude)
  • Custom domain & email
  • Email & chat support

Enterprise

Custom

Matomo pricing

Official page

Business

$26/mo
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • Crash Analytics
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports
  • Forms
  • Media Analytics
  • Roll-Up Reporting
  • Advertising Conversion Export
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • Data Warehouse Connector
  • SAML integration
  • LDAP integration

Enterprise

Custom
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • Crash Analytics
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports
  • Forms
  • Media Analytics
  • Roll-Up Reporting
  • Advertising Conversion Export
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • Data Warehouse Connector
  • SAML integration
  • LDAP integration
  • Custom Domain
  • Fully customisable and extensible

AgencyAnalytics vs Matomo FAQ

Which one is cheaper?
AgencyAnalytics starts lower at $20/mo, compared to $26/mo for Matomo.
Can I use either one for free?
Neither has a free plan. But AgencyAnalytics and Matomo offer a free trial.
How do they charge?
Different approach here. AgencyAnalytics uses usage-based pricing, while Matomo goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AgencyAnalytics: At $20/client/month, they're positioned as accessible for small-to-mid agencies rather than competing on rock-bottom price or premium bells and whistles. They're going after agencies that want simplicity in pricing (one flat per-client rate) instead of the tiered feature-gating you see with tools like AgencyAnalytics' competitors. Matomo: At $26/mo to start, Matomo undercuts most privacy-focused analytics competitors while still positioning itself as the 'own your data' alternative to Google Analytics — it's playing the value card for teams that care about GDPR compliance but don't want the ops burden of the On-Premise version.

Still deciding? See the best AgencyAnalytics alternatives or the best Matomo alternatives, ranked with verified pricing.

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