AgencyAnalytics vs Matomo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AgencyAnalytics | Matomo | |
|---|---|---|
| Starts at | $20/mo | $26/mo |
| Number of plans | 2 | 2 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Core
Popular- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Business
- Hosted on our servers
- Choose where your data is stored - In Europe
- Support - Email Support
- Websites - 30
- Team members - 30
- Segments - 100
- Goals - 150
- Custom Dimensions - 30
- Raw data retention - 24 months
- Report data retention - Forever
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- Crash Analytics
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label - Custom Logo & Colors
- Heatmap & Session Recording
- A/B Testing
- Custom Reports - 100
- Forms - 100
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager - 30 containers
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Fully customisable and extensible - Partially
Enterprise
- Hosted on our servers
- Choose where your data is stored - In Europe
- Support - Email Support, and Customer Success Manager
- Websites - Custom
- Team members - Custom
- Segments - Custom
- Goals - Custom
- Custom Dimensions - Custom
- Raw data retention - Custom
- Report data retention - Forever
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- Crash Analytics
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label - Custom Logo, Colors and your custom Brand
- Heatmap & Session Recording
- A/B Testing
- Custom Reports - Custom
- Forms - Custom
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager - Custom
- Data Warehouse Connector - Custom
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
AgencyAnalytics vs Matomo FAQ
- Which one is cheaper?
- AgencyAnalytics starts lower at $20/mo, compared to $26/mo for Matomo.
- Can I use either one for free?
- Neither has a free plan. But AgencyAnalytics and Matomo offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds. Matomo: Sitting well below GA360 or Adobe Analytics on price, Matomo pitches itself as the privacy-first, GDPR-friendly alternative for teams that want to own their data without paying enterprise-tool money. It's chasing privacy-conscious orgs and companies burned by Google's data policies, not the budget-shopper crowd chasing a free plan.
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