AppsFlyer vs Matomo Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AppsFlyer pricing Matomo pricing
Starts at Custom $26/mo
Number of plans 3 2
Free plan —
Free trial —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

AppsFlyer pricing

Official page

Zero

$0/mo
  • Land your first installs
  • Create smooth discovery to install experiences

Growth

Custom
  • Kickstart app growth
  • Measure paid campaigns with basic mobile attribution
  • Boost engagement with seamless journeys

Enterprise

Popular
Custom
  • Increase revenue with cross-channel attribution insights
  • Overcome marketing signal loss
  • Maximize ROAS
  • Scale user acquisition
  • Increase engagement and LTV
  • Boost efficiency with AI insights
  • Detect and prevent mobile fraud

Matomo pricing

Official page

Business

$26/mo
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • Crash Analytics
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports
  • Forms
  • Media Analytics
  • Roll-Up Reporting
  • Advertising Conversion Export
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • Data Warehouse Connector
  • SAML integration
  • LDAP integration

Enterprise

Custom
  • Google Analytics data importer
  • GDPR Manager
  • API access
  • Standard reports
  • Activity Log
  • Crash Analytics
  • WooCommerce Analytics
  • Search Engine Keywords Performance
  • Funnels
  • Users Flow
  • White Label
  • Heatmap & Session Recording
  • A/B Testing
  • Custom Reports
  • Forms
  • Media Analytics
  • Roll-Up Reporting
  • Advertising Conversion Export
  • Multi-Channel Conversion Attribution
  • Cohorts
  • Tag Manager
  • Data Warehouse Connector
  • SAML integration
  • LDAP integration
  • Custom Domain
  • Fully customisable and extensible

AppsFlyer vs Matomo FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
AppsFlyer has a free plan. Matomo doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Matomo: At $26/mo to start, Matomo undercuts most privacy-focused analytics competitors while still positioning itself as the 'own your data' alternative to Google Analytics — it's playing the value card for teams that care about GDPR compliance but don't want the ops burden of the On-Premise version.

Still deciding? See the best AppsFlyer alternatives or the best Matomo alternatives, ranked with verified pricing.

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