AppsFlyer vs Matomo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Business
- Hosted on our servers
- Choose where your data is stored - In Europe
- Support - Email Support
- Websites - 30
- Team members - 30
- Segments - 100
- Goals - 150
- Custom Dimensions - 30
- Raw data retention - 24 months
- Report data retention - Forever
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- Crash Analytics
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label - Custom Logo & Colors
- Heatmap & Session Recording
- A/B Testing
- Custom Reports - 100
- Forms - 100
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager - 30 containers
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Fully customisable and extensible - Partially
Enterprise
- Hosted on our servers
- Choose where your data is stored - In Europe
- Support - Email Support, and Customer Success Manager
- Websites - Custom
- Team members - Custom
- Segments - Custom
- Goals - Custom
- Custom Dimensions - Custom
- Raw data retention - Custom
- Report data retention - Forever
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- Crash Analytics
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label - Custom Logo, Colors and your custom Brand
- Heatmap & Session Recording
- A/B Testing
- Custom Reports - Custom
- Forms - Custom
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager - Custom
- Data Warehouse Connector - Custom
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
AppsFlyer vs Matomo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Matomo doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while Matomo goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Matomo: Sitting well below GA360 or Adobe Analytics on price, Matomo pitches itself as the privacy-first, GDPR-friendly alternative for teams that want to own their data without paying enterprise-tool money. It's chasing privacy-conscious orgs and companies burned by Google's data policies, not the budget-shopper crowd chasing a free plan.
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