Amplitude vs Matomo Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Amplitude has a free plan. Matomo doesn't — though they do offer a free trial.

How do they charge?

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Matomo: Sitting well below GA360 or Adobe Analytics on price, Matomo pitches itself as the privacy-first, GDPR-friendly alternative for teams that want to own their data without paying enterprise-tool money. It's chasing privacy-conscious orgs and companies burned by Google's data policies, not the budget-shopper crowd chasing a free plan.

Still deciding? See the best Amplitude alternatives or the best Matomo alternatives, ranked with verified pricing.