Amplitude vs Matomo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Business
Popular- Hosted on our servers
- Cost of additional hits
- Easy to set up
- Choose where your data is stored
- Email Support
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Enterprise
- Hosted on our servers
- Easy to set up
- Choose where your data is stored
- Email Support, and Customer Success Manager
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Community
- Forum support
- Community plugins
- All base features
Team
- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
Business
Popular- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
Enterprise
- Dedicated Customer Success
- Priority Email Support (24/5, 12-hr response)
- Onboarding Consultation
- Chat support
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
- A/B Testing
- SSO Authentication (SAML/LDAP)
- Crash Analytics
VIP
- Dedicated Customer Success
- Priority Email support (24/5, 6-hr response)
- Tailored onboarding with dedicated project manager
- Integration support consultations
- Chat support
- Custom configurations
- Custom Development
Amplitude vs Matomo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Matomo: Matomo positions as the privacy-first, GDPR-native alternative to Google Analytics — they're not trying to undercut Mixpanel or Amplitude on features, they're winning on data ownership and regulatory safety. Cloud entry pricing is competitive with mid-tier analytics tools, but On-Premise costs escalate fast, putting them closer to enterprise analytics spend than scrappy startup tooling.
Keep tabs on both.
We'll monitor pricing changes for Amplitude and Matomo and let you know when something moves.