Funnel Pricing (2026)

This is a base-plan-plus-consumption setup: you pay a flat monthly fee ($300 or $600) that gets you into the door, then a 'flexpoint capacity' system tacks on usage-based charges depending on how much data you're pulling through the platform. Add-ons like Funnel Measure sit entirely outside this structure with their own spend-based pricing (e.g., $2,250/mo for $500K-$1M in ad spend), so your real bill is really a function of both plan tier and data/ad-spend volume.

From $300/mo 3 plans hybrid Best Funnel alternatives → Funnel's competitors →
Starter
$300/mo
Business Popular
$600/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Funnel's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Starter

$300/mo
  • 117 connectors
  • 13 destinations
  • Data storage: load pre-synced data into your applications
  • Semantics: apply your business logic
  • Context: budgets, targets and business goals
  • MCP: work with your marketing data in Claude, ChatGPT and other AI tools
  • Dashboards: build and share reports
  • Funnel AI

Business

Popular
$600/mo
  • 579 connectors
  • 46 destinations
  • Data guarantee: connect any source, send to any destination
  • Reporting destinations: Power BI and Tableau
  • Cloud destinations: BigQuery, Amazon S3 and more
  • Unlimited users and workspaces
  • Advanced Data Hub capabilities
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

Enterprise

Contact Sales
  • 600+ connectors
  • 47 destinations
  • Additional destination: Snowflake
  • Enterprise SSO & provisioning: SAML, OIDC and SCIM
  • User management: advanced roles, permissions and audit log
  • Enterprise SLA and priority support
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

Does Funnel have a free plan?

No. Funnel lists no free plan or trial on its pricing page. Paid plans start at $300/mo.

Want free? Amplitude, AppsFlyer, and Databox have free plans: see all Funnel alternatives →

AI Pricing Analysis

Pricing Model

This is a base-plan-plus-consumption setup: you pay a flat monthly fee ($300 or $600) that gets you into the door, then a 'flexpoint capacity' system tacks on usage-based charges depending on how much data you're pulling through the platform. Add-ons like Funnel Measure sit entirely outside this structure with their own spend-based pricing (e.g., $2,250/mo for $500K-$1M in ad spend), so your real bill is really a function of both plan tier and data/ad-spend volume.

Tier Strategy

Starter at $300 is clearly aimed at smaller marketing teams just trying to consolidate a handful of data sources, while Business at $600 targets teams with more complex stacks needing higher flexpoint capacity or more integrations. The jump to Enterprise happens when a company's data volume or governance needs (SSO, custom contracts, dedicated support) outgrow what a fixed capacity tier can handle — at that point it's a sales conversation, not a checkout button.

Competitive Positioning

At $300-$600/mo before flexpoints even kick in, Funnel sits mid-to-premium in the marketing data/BI space — pricier than scrappy dashboard tools but cheaper than enterprise data warehouses or full-blown CDPs. No free trial or free plan signals they're not chasing self-serve bottom-of-funnel signups; they want mid-market and up teams who already know they have a data consolidation problem worth paying for.

Growth Lever

The flexpoint capacity system is the real growth engine here — as a company connects more data sources or pulls more volume, they burn through capacity and need to either upgrade tiers or buy more flexpoints, making usage the primary expansion lever rather than seats. Layer on Measure as a spend-tied add-on and you've got a second expansion path that scales directly with the customer's ad budget, so bigger marketing spend literally means bigger Funnel bills.

Want the strategist's read on the live page? Read the AI teardown of Funnel's pricing page →

Funnel Pricing FAQ

How much does Funnel cost?
Paid plans start at $300/mo, going up to $600/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
This is a base-plan-plus-consumption setup: you pay a flat monthly fee ($300 or $600) that gets you into the door, then a 'flexpoint capacity' system tacks on usage-based charges depending on how much data you're pulling through the platform. Add-ons like Funnel Measure sit entirely outside this structure with their own spend-based pricing (e.g., $2,250/mo for $500K-$1M in ad spend), so your real bill is really a function of both plan tier and data/ad-spend volume.
Which plan makes sense for me?
Starter at $300 is clearly aimed at smaller marketing teams just trying to consolidate a handful of data sources, while Business at $600 targets teams with more complex stacks needing higher flexpoint capacity or more integrations. The jump to Enterprise happens when a company's data volume or governance needs (SSO, custom contracts, dedicated support) outgrow what a fixed capacity tier can handle — at that point it's a sales conversation, not a checkout button.

More Analytics pricing

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Comparing Funnel to something specific? Try Funnel vs AgencyAnalytics, Funnel vs Alteryx, or Funnel vs Amplitude. Or see the best Funnel alternatives, ranked.

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