Funnel Pricing (2026)

Funnel runs a hybrid model — you pay for a base plan plus 'Flexpoints,' which are capacity units covering connectors, accounts, and destinations. It's usage-based in the sense that your data infrastructure footprint drives cost, not seats or rows ingested.

From $300/mo 3 plans usage-based
Starter
$300/mo
Business Popular
$600/mo
Enterprise
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Funnel's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Try Outmano free »

Starter

$300/mo
  • 121 Connectors
  • Funnel Dashboards
  • 3 Reporting solutions
  • Data Explorer
  • Data harmonization
  • Currency conversion
  • Storage
  • Workspaces
  • Portals
  • Data source templates
  • External authentication
  • Naming conventions
  • User roles & permissions
  • Auto-connect
  • Single Sign-On
  • Export frequency
  • Support
  • Implementation services

Business

Popular
$600/mo
  • 579 Connectors
  • Advanced Data Hub capabilities
  • Custom integrations
  • Measurement
  • Funnel Dashboards
  • 6 Reporting solutions
  • 26 Export solutions
  • Data Explorer
  • Data harmonization
  • Currency conversion
  • Storage
  • Workspaces
  • Portals
  • Data source templates
  • External authentication
  • Naming conventions
  • User roles & permissions
  • Auto-connect
  • Custom connectors
  • Custom destinations
  • Single Sign-On
  • Looker Studio
  • PowerBI
  • Tableau
  • Google Analytics 4 upload
  • Google Sheets
  • Conversion APIs
  • Google Cloud
  • AWS
  • Azure
  • Snowflake
  • Export frequency
  • MMM
  • MTA
  • Incrementality testing
  • Triangulation
  • Support
  • Implementation services

Enterprise

Contact Sales
  • 600+ Connectors
  • Advanced Data Hub capabilities
  • Custom integrations
  • Enterprise governance & compliance
  • Measurement
  • Funnel Dashboards
  • 6 Reporting solutions
  • 27 Export solutions
  • Data Explorer
  • Data harmonization
  • Currency conversion
  • Storage
  • Workspaces
  • Portals
  • Data source templates
  • External authentication
  • Naming conventions
  • User roles & permissions
  • Auto-connect
  • Custom connectors
  • Custom destinations
  • Single Sign-On
  • Advanced roles & permissions
  • Audit log
  • EU Data Center available
  • Multi-entity usage
  • Looker Studio
  • PowerBI
  • Tableau
  • Google Analytics 4 upload
  • Google Sheets
  • Conversion APIs
  • Google Cloud
  • AWS
  • Azure
  • Snowflake
  • Export frequency
  • MMM
  • MTA
  • Incrementality testing
  • Triangulation
  • Support
  • Implementation services
  • Enterprise SLA

AI Pricing Analysis

Pricing Model

Funnel runs a hybrid model — you pay for a base plan plus 'Flexpoints,' which are capacity units covering connectors, accounts, and destinations. It's usage-based in the sense that your data infrastructure footprint drives cost, not seats or rows ingested.

Tier Strategy

Starter at $300/mo is for teams with a modest connector setup who just need clean data pipelines; Business at $600/mo unlocks the Measurement add-on (MMM, MTA, incrementality), which is the real trigger — any team doing serious attribution work will hit that wall fast. Enterprise is for orgs with complex multi-brand or agency-scale connector volumes.

Competitive Positioning

Funnel sits in the premium tier of marketing data connectors, competing with Supermetrics and Windsor.ai but positioning above them on data quality and transformation depth. They're not chasing SMBs — $300/mo floor with no free trial signals they're targeting mid-market and up.

Growth Lever

Flexpoint capacity is the primary expansion driver — as teams add ad platforms, CRMs, or destinations, they burn through capacity and need to buy more. The Measurement module is a high-value upsell locked to Business+, and the fact it's 'priced on request' suggests it's a significant additional line item designed to land-and-expand on larger contracts.

Funnel Pricing FAQ

How much does Funnel cost?
Paid plans start at $300/mo, going up to $600/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Funnel runs a hybrid model — you pay for a base plan plus 'Flexpoints,' which are capacity units covering connectors, accounts, and destinations. It's usage-based in the sense that your data infrastructure footprint drives cost, not seats or rows ingested.
Which plan makes sense for me?
Starter at $300/mo is for teams with a modest connector setup who just need clean data pipelines; Business at $600/mo unlocks the Measurement add-on (MMM, MTA, incrementality), which is the real trigger — any team doing serious attribution work will hit that wall fast. Enterprise is for orgs with complex multi-brand or agency-scale connector volumes.

More Analytics pricing

Browse all tools →

Comparing Funnel to something specific? Try Funnel vs AgencyAnalytics, Funnel vs Amplitude, or Funnel vs AppsFlyer.

Set it up once. Stay ahead all year.

Add the competitors you care about and Outmano does the watching — then hands you a weekly action plan with what to do next.

Start tracking free »