Funnel Pricing (2026)

Funnel runs a hybrid model: you're paying a base subscription fee ($300 or $600/mo, annual billing only) plus 'flexpoints,' which appear to be a usage-based capacity metric layered on top. No free trial or freemium tier means you're committing before you can kick the tires, and Measure (their attribution/analytics add-on) is priced entirely separately based on ad spend tiers — so total cost scales with both platform usage and marketing spend.

From $300/mo 3 plans hybrid Best Funnel alternatives → Funnel's competitors →
Starter
$300/mo
Business Popular
$600/mo
Enterprise
Contact Sales
Verified Sep 19, 2026 Official pricing page

Price watch

Get an email when Funnel changes its price.

Funnel has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.

One email per change, with the old and new price. No newsletter. Unsubscribe in one click.

Screenshot of Funnel's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

Starter

$300/mo
  • Connect to: 117 connectors
  • Export to: 13 destinations
  • Data storage: load pre-synced data into your applications
  • Semantics: apply your business logic
  • Context: budgets, targets and business goals
  • MCP: work with your marketing data in Claude, ChatGPT and other AI tools
  • Dashboards: build and share reports
  • Funnel AI

Business

Popular
$600/mo
  • Connect to: 579 connectors
  • Export to: 46 destinations
  • Data guarantee: connect any source, send to any destination
  • Reporting destinations: Power BI and Tableau
  • Cloud destinations: BigQuery, Amazon S3 and more
  • Unlimited users and workspaces
  • Advanced Data Hub capabilities
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

Enterprise

Contact Sales
  • Connect to: 600+ connectors
  • Export to: 47 destinations
  • Additional destination: Snowflake
  • Enterprise SSO & provisioning: SAML, OIDC and SCIM
  • User management: advanced roles, permissions and audit log
  • Enterprise SLA and priority support
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

Does Funnel have a free plan?

No. Funnel lists no free plan or trial on its pricing page. Paid plans start at $300/mo.

Want free? Amplitude, AppsFlyer, and Baremetrics have free plans: see all Funnel alternatives →

AI Pricing Analysis

Pricing Model

Funnel runs a hybrid model: you're paying a base subscription fee ($300 or $600/mo, annual billing only) plus 'flexpoints,' which appear to be a usage-based capacity metric layered on top. No free trial or freemium tier means you're committing before you can kick the tires, and Measure (their attribution/analytics add-on) is priced entirely separately based on ad spend tiers — so total cost scales with both platform usage and marketing spend.

Tier Strategy

Starter at $300/mo is built for small teams just consolidating marketing data sources, while Business at $600/mo likely unlocks more flexpoints capacity, users, or data connectors for teams scaling their data ops. Enterprise goes custom once a company needs dedicated support, higher data volumes, or wants to bolt on Measure's Advanced tier — the upgrade trigger is less about seats and more about how much data volume/capacity you're pushing through the platform.

Competitive Positioning

At $300-600/mo before add-ons, Funnel sits mid-to-premium in the marketing data platform space — it's priced above simple reporting tools but below full enterprise data stacks. They're clearly targeting mid-market and enterprise marketing teams with real budgets, not scrappy startups, especially given the annual-only billing and no free trial to lower the entry barrier.

Growth Lever

The real expansion lever is Measure, the attribution add-on — Digital Measurement alone runs ~$2,250/mo for accounts with $500K-$1M in spend, meaning your bill grows in lockstep with your ad budget. Combine that with the flexpoints capacity model on the core product, and Funnel has two separate expansion knobs: platform usage/capacity and how much measurement sophistication you're willing to pay for.

Want the strategist's read on the live page? Read the AI teardown of Funnel's pricing page →

Funnel Pricing FAQ

How much does Funnel cost?
Paid plans start at $300/mo, going up to $600/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Funnel runs a hybrid model: you're paying a base subscription fee ($300 or $600/mo, annual billing only) plus 'flexpoints,' which appear to be a usage-based capacity metric layered on top. No free trial or freemium tier means you're committing before you can kick the tires, and Measure (their attribution/analytics add-on) is priced entirely separately based on ad spend tiers — so total cost scales with both platform usage and marketing spend.
Which plan makes sense for me?
Starter at $300/mo is built for small teams just consolidating marketing data sources, while Business at $600/mo likely unlocks more flexpoints capacity, users, or data connectors for teams scaling their data ops. Enterprise goes custom once a company needs dedicated support, higher data volumes, or wants to bolt on Measure's Advanced tier — the upgrade trigger is less about seats and more about how much data volume/capacity you're pushing through the platform.

More Analytics pricing

All Analytics pricing →

Weighing these against each other? Track Funnel and its alternatives → Pricing, features and reviews, in one weekly brief. Free for 14 days.

Comparing Funnel to something specific? Try Funnel vs AgencyAnalytics, Funnel vs Alteryx, or Funnel vs Amplitude. Or see the best Funnel alternatives, ranked.

Set it up once. Get a plan every week.

Add the competitors you care about. Outmano keeps watching them, so you can stop checking their sites.

Try Outmano free »

14-day free trial · $0 today