Funnel Pricing (2026)

Funnel runs a hybrid model: you're paying a base subscription fee ($300 or $600/mo, annual billing only) plus 'flexpoints,' which appear to be a usage-based capacity metric layered on top. No free trial or freemium tier means you're committing before you can kick the tires, and Measure (their attribution/analytics add-on) is priced entirely separately based on ad spend tiers — so total cost scales with both platform usage and marketing spend.

From $300/mo 3 plans hybrid Best Funnel alternatives → Funnel's competitors →
Starter
$300/mo
Business Popular
$600/mo
Enterprise
Contact Sales
Verified Sep 19, 2026 Official pricing page
Screenshot of Funnel's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

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Starter

$300/mo
  • Connect to: 117 connectors
  • Export to: 13 destinations
  • Data storage: load pre-synced data into your applications
  • Semantics: apply your business logic
  • Context: budgets, targets and business goals
  • MCP: work with your marketing data in Claude, ChatGPT and other AI tools
  • Dashboards: build and share reports
  • Funnel AI

Business

Popular
$600/mo
  • Connect to: 579 connectors
  • Export to: 46 destinations
  • Data guarantee: connect any source, send to any destination
  • Reporting destinations: Power BI and Tableau
  • Cloud destinations: BigQuery, Amazon S3 and more
  • Unlimited users and workspaces
  • Advanced Data Hub capabilities
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

Enterprise

Contact Sales
  • Connect to: 600+ connectors
  • Export to: 47 destinations
  • Additional destination: Snowflake
  • Enterprise SSO & provisioning: SAML, OIDC and SCIM
  • User management: advanced roles, permissions and audit log
  • Enterprise SLA and priority support
  • MMM, MTA and incrementality testing
  • Available as an add-on, in combination with Data Hub

Does Funnel have a free plan?

No. Funnel lists no free plan or trial on its pricing page. Paid plans start at $300/mo.

Want free? Amplitude, AppsFlyer, and Crazy Egg have free plans: see all Funnel alternatives →

AI Pricing Analysis

Pricing Model

Funnel runs a hybrid model: you're paying a base subscription fee ($300 or $600/mo, annual billing only) plus 'flexpoints,' which appear to be a usage-based capacity metric layered on top. No free trial or freemium tier means you're committing before you can kick the tires, and Measure (their attribution/analytics add-on) is priced entirely separately based on ad spend tiers — so total cost scales with both platform usage and marketing spend.

Tier Strategy

Starter at $300/mo is built for small teams just consolidating marketing data sources, while Business at $600/mo likely unlocks more flexpoints capacity, users, or data connectors for teams scaling their data ops. Enterprise goes custom once a company needs dedicated support, higher data volumes, or wants to bolt on Measure's Advanced tier — the upgrade trigger is less about seats and more about how much data volume/capacity you're pushing through the platform.

Competitive Positioning

At $300-600/mo before add-ons, Funnel sits mid-to-premium in the marketing data platform space — it's priced above simple reporting tools but below full enterprise data stacks. They're clearly targeting mid-market and enterprise marketing teams with real budgets, not scrappy startups, especially given the annual-only billing and no free trial to lower the entry barrier.

Growth Lever

The real expansion lever is Measure, the attribution add-on — Digital Measurement alone runs ~$2,250/mo for accounts with $500K-$1M in spend, meaning your bill grows in lockstep with your ad budget. Combine that with the flexpoints capacity model on the core product, and Funnel has two separate expansion knobs: platform usage/capacity and how much measurement sophistication you're willing to pay for.

Want the strategist's read on the live page? Read the AI teardown of Funnel's pricing page →

Funnel Pricing FAQ

How much does Funnel cost?
Paid plans start at $300/mo, going up to $600/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Funnel runs a hybrid model: you're paying a base subscription fee ($300 or $600/mo, annual billing only) plus 'flexpoints,' which appear to be a usage-based capacity metric layered on top. No free trial or freemium tier means you're committing before you can kick the tires, and Measure (their attribution/analytics add-on) is priced entirely separately based on ad spend tiers — so total cost scales with both platform usage and marketing spend.
Which plan makes sense for me?
Starter at $300/mo is built for small teams just consolidating marketing data sources, while Business at $600/mo likely unlocks more flexpoints capacity, users, or data connectors for teams scaling their data ops. Enterprise goes custom once a company needs dedicated support, higher data volumes, or wants to bolt on Measure's Advanced tier — the upgrade trigger is less about seats and more about how much data volume/capacity you're pushing through the platform.

More Analytics pricing

All Analytics pricing →

Comparing Funnel to something specific? Try Funnel vs AgencyAnalytics, Funnel vs Alteryx, or Funnel vs Amplitude. Or see the best Funnel alternatives, ranked.

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