Funnel vs AgencyAnalytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Funnel | AgencyAnalytics | |
|---|---|---|
| Starts at | $300/mo | $20/mo |
| Number of plans | 3 | 2 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Starter
- 117 connectors
- 13 destinations
- Data storage: load pre-synced data into your applications
- Semantics: apply your business logic
- Context: budgets, targets and business goals
- MCP: work with your marketing data in Claude, ChatGPT and other AI tools
- Dashboards: build and share reports
- Funnel AI
Business
Popular- 579 connectors
- 46 destinations
- Data guarantee: connect any source, send to any destination
- Reporting destinations: Power BI and Tableau
- Cloud destinations: BigQuery, Amazon S3 and more
- Unlimited users and workspaces
- Advanced Data Hub capabilities
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Enterprise
- 600+ connectors
- 47 destinations
- Additional destination: Snowflake
- Enterprise SSO & provisioning: SAML, OIDC and SCIM
- User management: advanced roles, permissions and audit log
- Enterprise SLA and priority support
- MMM, MTA and incrementality testing
- Available as an add-on, in combination with Data Hub
Core
Popular- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Funnel vs AgencyAnalytics FAQ
- Which one is cheaper?
- AgencyAnalytics is the cheaper option, starting at $20/mo vs $300/mo for Funnel.
- Can I use either one for free?
- Neither has a free plan. But AgencyAnalytics offers a free trial.
- How do they charge?
- Different approach here. Funnel uses hybrid pricing, while AgencyAnalytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Funnel: At $300-$600/mo before flexpoints even kick in, Funnel sits mid-to-premium in the marketing data/BI space — pricier than scrappy dashboard tools but cheaper than enterprise data warehouses or full-blown CDPs. No free trial or free plan signals they're not chasing self-serve bottom-of-funnel signups; they want mid-market and up teams who already know they have a data consolidation problem worth paying for. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds.
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