Funnel vs AgencyAnalytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Funnel | AgencyAnalytics | |
|---|---|---|
| Starts at | $300/mo | $20/mo |
| Number of plans | 3 | 2 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Starter
- 121 Connectors
- Funnel Dashboards
- 3 Reporting solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Single Sign-On
- Export frequency
- Support
- Implementation services
Business
Popular- 579 Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 26 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
Enterprise
- 600+ Connectors
- Advanced Data Hub capabilities
- Custom integrations
- Enterprise governance & compliance
- Measurement
- Funnel Dashboards
- 6 Reporting solutions
- 27 Export solutions
- Data Explorer
- Data harmonization
- Currency conversion
- Storage
- Workspaces
- Portals
- Data source templates
- External authentication
- Naming conventions
- User roles & permissions
- Auto-connect
- Custom connectors
- Custom destinations
- Single Sign-On
- Advanced roles & permissions
- Audit log
- EU Data Center available
- Multi-entity usage
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4 upload
- Google Sheets
- Conversion APIs
- Google Cloud
- AWS
- Azure
- Snowflake
- Export frequency
- MMM
- MTA
- Incrementality testing
- Triangulation
- Support
- Implementation services
- Enterprise SLA
Everything your agency needs
- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Funnel vs AgencyAnalytics FAQ
- Which one is cheaper?
- AgencyAnalytics is the cheaper option, starting at $20/mo vs $300/mo for Funnel.
- Can I use either one for free?
- Neither has a free plan. But AgencyAnalytics offers a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Funnel: Funnel sits in the premium tier of marketing data connectors, competing with Supermetrics and Windsor.ai but positioning above them on data quality and transformation depth. They're not chasing SMBs — $300/mo floor with no free trial signals they're targeting mid-market and up. AgencyAnalytics: At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack.
Keep tabs on both.
We'll monitor pricing changes for Funnel and AgencyAnalytics and let you know when something moves.