Power BI Pricing (2026)

Primarily per-seat with an annual commitment baked in — no monthly flexibility shown for Pro or Premium Per User. Embedded breaks from that model entirely, shifting to Azure consumption-based pricing where you're paying for capacity, not heads.

From $14/mo 4 plans per-seat Free plan Free trial
Free account
$0/mo per seat
Power BI Pro
$14/mo per seat
Power BI Premium Per User
$24/mo per seat
Power BI Embedded
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Verified Jul 25, 2026 Official pricing page

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Free account

$0/mo
  • Included in Microsoft Fabric free account
  • No credit card required
  • Upgrade to Pro or Premium to share reports
  • Create reports with Power BI Desktop
  • Data security and encryption

Power BI Pro

$14/mo per seat
  • Publish and share Power BI reports
  • Included in Microsoft 365 E5 and Office 365 E5
  • Available to buy now with a credit card
  • Create reports with Power BI Desktop
  • Publish reports to share and collaborate
  • Data security and encryption

Power BI Premium Per User

$24/mo per seat
  • Includes all the features available with Power BI Pro
  • Access larger model sizes
  • More frequent refreshes
  • Available to buy now with a credit card
  • Create reports with Power BI Desktop
  • Publish reports to share and collaborate
  • Advanced AI
  • Advanced dataflows
  • Advanced datamarts
  • XMLA endpoint read/write
  • Data security and encryption

Power BI Embedded

Contact Sales
  • Brand Power BI reports as your own
  • Automate monitoring, management, and deployment
  • Reduce developer overhead
  • Create reports with Power BI Desktop
  • Publish reports to share and collaborate
  • Advanced AI
  • Advanced dataflows
  • Advanced datamarts
  • XMLA endpoint read/write
  • Consume Power BI content without a paid per-user license (App Owns Data scenario only)
  • Data security and encryption

AI Pricing Analysis

Pricing Model

Primarily per-seat with an annual commitment baked in — no monthly flexibility shown for Pro or Premium Per User. Embedded breaks from that model entirely, shifting to Azure consumption-based pricing where you're paying for capacity, not heads.

Tier Strategy

Free is a personal sandbox with no sharing or collaboration; the jump to Pro ($14) is triggered the moment you need to publish or consume shared reports. Premium Per User ($24) is for teams that need advanced AI features, larger dataset limits, or paginated reports — and the $14 add-on path makes the step-up feel incremental rather than jarring.

Competitive Positioning

At $14/seat, Power BI Pro is one of the most aggressively priced BI tools in the market — it's clearly gunning for Tableau and Looker customers who are sticker-shocked by $70-$115/seat price tags. They're playing the volume game, betting on Microsoft ecosystem lock-in to justify the low entry point.

Growth Lever

Collaboration is the core paywall — you can't share dashboards or workspaces without Pro, which forces seat expansion as soon as a single analyst wants to distribute work. At the org level, Premium capacity (Embedded or tenant-wide) becomes the unlock when you need to share with non-Pro users at scale or push into enterprise-grade refresh rates and dataset sizes.

Power BI Pricing FAQ

How much does Power BI cost?
Paid plans start at $14/mo, going up to $24/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free account" plan is free forever, not just a trial. You get included in microsoft fabric free account, no credit card required, upgrade to pro or premium to share reports — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?
Primarily per-seat with an annual commitment baked in — no monthly flexibility shown for Pro or Premium Per User. Embedded breaks from that model entirely, shifting to Azure consumption-based pricing where you're paying for capacity, not heads.
Which plan makes sense for me?
Free is a personal sandbox with no sharing or collaboration; the jump to Pro ($14) is triggered the moment you need to publish or consume shared reports. Premium Per User ($24) is for teams that need advanced AI features, larger dataset limits, or paginated reports — and the $14 add-on path makes the step-up feel incremental rather than jarring.

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