Power BI vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free account
- Included in Microsoft Fabric free account
- No credit card required
- Upgrade to Pro or Premium to share reports
- Create reports with Power BI Desktop
- Data security and encryption
Power BI Pro
- Publish and share Power BI reports
- Included in Microsoft 365 E5 and Office 365 E5
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Data security and encryption
Power BI Premium Per User
- Includes all the features available with Power BI Pro
- Access larger model sizes
- More frequent refreshes
- Available to buy now with a credit card
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Data security and encryption
Power BI Embedded
- Brand Power BI reports as your own
- Automate monitoring, management, and deployment
- Reduce developer overhead
- Create reports with Power BI Desktop
- Publish reports to share and collaborate
- Advanced AI
- Advanced dataflows
- Advanced datamarts
- XMLA endpoint read/write
- Consume Power BI content without a paid per-user license (App Owns Data scenario only)
- Data security and encryption
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Power BI vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Power BI uses per-seat pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Power BI: At $14/seat, Power BI Pro is one of the most aggressively priced BI tools in the market — it's clearly gunning for Tableau and Looker customers who are sticker-shocked by $70-$115/seat price tags. They're playing the volume game, betting on Microsoft ecosystem lock-in to justify the low entry point. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.
Keep tabs on both.
We'll monitor pricing changes for Power BI and Amplitude and let you know when something moves.