SEO Software Pricing (2026)
What 32 seo tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 09, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
SEO pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Keywords Everywhere | $7/mo | 4 | No | No |
| Rank Math | $7/mo | 4 | No | No |
| Yoast | $9/mo | 1 | No | No |
| AlsoAsked | $12/mo | 3 | Yes | No |
| AnswerThePublic | $13/mo | 3 | Yes | No |
| Sitebulb | $18/mo | 3 | No | Yes |
| NeuronWriter | $23/mo | 5 | No | Yes |
| Exploding Topics | $39/mo | 3 | No | Yes |
| SpyFu | $39/mo | 3 | No | No |
| BuzzStream | $49/mo | 4 | No | Yes |
| Frase | $49/mo | 4 | No | Yes |
| Serpstat | $50/mo | 3 | No | Yes |
| Scalenut | $59/mo | 4 | No | Yes |
| Mangools | $62/mo | 3 | No | No |
| AppTweak | $79/mo | 4 | No | Yes |
| Nightwatch | $79/mo | 4 | No | Yes |
| KeywordTool.io | $88/mo | 5 | No | No |
| Moz | $99/mo | 4 | No | Yes |
| SurferSEO | $99/mo | 3 | No | Yes |
| Respona | $100/mo | 5 | No | No |
| Ahrefs | $129/mo | 4 | Yes | No |
| Clearscope | $129/mo | 3 | No | Yes |
| SE Ranking | $129/mo | 3 | No | Yes |
| SEMrush | $139/mo | 5 | Yes | Yes |
| BuzzSumo | $199/mo | 4 | No | Yes |
| AccuRanker | $229/mo | 6 | No | Yes |
| Pitchbox | $300/mo | 3 | No | Yes |
| AIOSEO | Custom | 4 | No | Yes |
| MarketMuse | Custom | 4 | Yes | Yes |
| Screaming Frog | Custom | 2 | Yes | No |
| Ubersuggest | Custom | 4 | No | Yes |
| Wincher | Custom | 3 | No | Yes |
Every seo tool we track, cheapest first
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Keywords Everywhere
Keyword data in your browser.
At $7-$120/mo they're priced as an affordable add-on tool rather than a standalone SEO platform, sitting well below suites like Ahrefs or SEMrush that bundle keyword data with a dozen other modules. They're winning the budget-conscious researcher or agency that already has a primary SEO tool but wants cheap, high-volume keyword volume data on the side.
Plans: Bronze $7/mo · Silver $14/mo · Gold $40/mo · Platinum $120/mo
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Rank Math
WordPress SEO plugin with AI.
At $7.99/mo, PRO undercuts most SEO plugin competitors significantly — they're clearly going after the Yoast and AIOSEO crowd on price. The Agency tier at $54.99/mo is still cheap relative to platform-level SEO tools, positioning them as the high-value option for cost-conscious agencies.
Plans: PRO $7/mo · Rank Math + WP Rocket $11/mo · Business $24/mo · AGENCY $54/mo
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Yoast
The original WordPress SEO plugin.
At ~$10/month, Yoast sits in the budget-to-mid range for WordPress SEO plugins, undercutting tools like Rank Math Pro's agency plans but competing directly with its own free plugin's gravity. They're trying to win WordPress-native users who want a trusted brand without a complex pricing decision.
Plans: Yoast SEO Premium $9/mo
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AlsoAsked
People-also-ask research.
At $12–$47/mo, they're positioned as an affordable specialist tool — cheaper than broad SEO suites like Ahrefs or Semrush by a wide margin, and competing more directly with niche content research tools like AnswerThePublic. They're going after the 'I just need this one thing done well' buyer, not the all-in-one crowd.
Plans: Basic $12/mo · Lite $23/mo · Pro $47/mo
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AnswerThePublic
Search listening for content ideas.
At $13/mo entry point, they're undercutting tools like Semrush and Ahrefs by a wide margin, positioning as the accessible, single-purpose alternative. They're not chasing enterprise — they're going after content marketers who don't need a full SEO suite and resent paying for one.
Plans: Starter $13/mo · Growth $66/mo · Business $132/mo
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Sitebulb
Website auditing with prioritized hints.
Sitebulb sits in the mid-market of SEO auditing tools — cheaper than Screaming Frog's enterprise add-ons and cloud platforms like Lumar, but not trying to compete on price with basic crawlers. They're targeting serious SEO practitioners who want desktop-grade depth without enterprise-grade spend.
Plans: Lite $18/mo per seat · Pro $42/mo per seat · Sitebulb Cloud $125/mo per seat
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NeuronWriter
Semantic SEO content editor.
At $23–$117/mo, NeuronWriter undercuts Surfer SEO and MarketMuse significantly, positioning itself as the budget-conscious alternative for SEO content optimization. They're going after cost-sensitive freelancers and small agencies who want AI-assisted content briefs without enterprise pricing.
Plans: Bronze plan $23/mo · Silver plan $45/mo · Gold plan $69/mo · Platinum plan $93/mo · Diamond plan $117/mo
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Exploding Topics
Spot trends before they take off.
Sits in a niche between general SEO tools (Semrush, Ahrefs) and market research platforms — and the Semrush checkout integration signals they're leaning into that ecosystem rather than competing with it. At $39 entry, they're accessible, but $249 puts Business-tier in the same conversation as lightweight research subscriptions, not keyword tools.
Plans: Entrepreneur $39/mo · Investor $99/mo · Business $249/mo
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SpyFu
Competitor keyword research.
SpyFu sits in the budget-to-mid tier of the SEO/PPC intelligence space — cheaper than Semrush or Ahrefs at comparable tiers, and positioning itself as the scrappy alternative for teams that want competitive ad and keyword data without enterprise pricing. The $39 entry point is a deliberate low-friction hook for cost-conscious SMBs.
Plans: Basic $39/mo · Pro + AI $119/mo · Team / Agency $249/mo
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BuzzStream
Outreach and link building CRM.
BuzzStream sits mid-to-premium in the digital PR/link building outreach space — pricier than scrappy cold email tools but justified by its niche focus on relationship-based outreach and media database features. They're not competing on price; they're competing for agencies and PR teams who need a purpose-built CRM for journalist relationships, not a generic email tool.
Plans: Starter $49/mo per seat · Growth $174/mo per seat · Professional $424/mo per seat · Custom $999/mo per seat
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Frase
AI content research and optimization.
Frase sits mid-pack against tools like Surfer SEO and MarketMuse — not the budget option, but nowhere near the premium enterprise SEO suites either. They're going after content teams who want AI-assisted briefs and optimization without paying for a full enterprise content platform.
Plans: Starter $49/mo · Professional $129/mo · Scale $299/mo · Enterprise Contact Sales
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Serpstat
Growth hacking tool for SEO and PPC.
Sitting well below Ahrefs and Semrush on entry price, Serpstat plays the value/challenger card for teams that want a full SEO suite without the premium sticker price. It's aimed at agencies and growing teams priced out of the big two, not enterprises chasing the most exhaustive data set.
Plans: Individual $50/mo · Team $100/mo · Agency $410/mo
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Scalenut
AI-powered SEO content platform.
At annual rates, Scalenut is aggressively priced against mid-tier competitors like Semrush's content tools or Surfer SEO, positioning itself as the budget-conscious alternative for SEO-focused content teams. The 60% annual discount is doing heavy lifting here — it's clearly trying to win on price against more established players.
Plans: Starter $59/mo · Plus $89/mo · Professional $199/mo · VIP Service Contact Sales
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Mangools
Juicy SEO tools people love.
Mangools has built its whole reputation on being the budget-friendly alternative to Ahrefs or SEMrush, and these prices confirm that — even the Agency tier undercuts what competitors charge for their mid-tier plans. They're clearly chasing freelancers and small agencies who want 'good enough' SEO data without the enterprise price tag.
Plans: Mangools Basic $62/mo · Mangools Premium $81/mo · Mangools Agency $150/mo
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AppTweak
ASO intelligence for apps.
AppTweak sits in the mid-to-premium range for ASO tooling — more expensive than entry-level tools like AppFollow but positioned below full-suite mobile intelligence platforms. They're clearly going after serious ASO practitioners and growth teams, not casual developers who'd balk at $949/year for the base tier.
Plans: Essential $79/mo · Grow $299/mo · Grow Plus $549/mo · Enterprise Contact Sales
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Nightwatch
Rank tracker with local precision.
Mid-market positioning — cheaper than Semrush or Ahrefs at the agency tier but more expensive than bare-bones rank trackers like SerpRobot. They're going after boutique agencies and in-house SEO teams who want serious rank tracking without paying for a full SEO suite they'll only half-use.
Plans: Starter $79/mo · Professional $159/mo · Agency $399/mo · Enterprise Contact Sales
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KeywordTool.io
Autocomplete keyword research.
They're priced above entry-level tools like Ubersuggest but well below full-suite platforms like Semrush or Ahrefs — positioning as a specialized, mid-market keyword research tool rather than an all-in-one SEO suite. They're going after teams that don't need rank tracking or backlink data but need serious keyword volume.
Plans: Starter $88/mo · Growth $188/mo · Scale $388/mo · Agency $788/mo · Enterprise & Custom Contact Sales
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Moz
SEO software and data.
Sitting in the $99-$299 band puts Moz in the middle of the SEO tool pack — pricier than scrappy upstarts like Ubersuggest but cheaper than Semrush or Ahrefs at the high end. They're courting small-to-mid agencies who want brand trust without paying enterprise rates.
Plans: Standard $99/mo per seat · Medium $179/mo per seat · Large $299/mo per seat · Enterprise Contact Sales
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SurferSEO
Content optimization platform.
Surfer sits mid-to-upper market in the AI SEO content tooling space — pricier than bare-bones keyword tools but cheaper than full enterprise SEO suites bundled with technical audits. They're clearly chasing content teams and agencies who've outgrown DIY tools like basic keyword planners but don't need an enterprise contract yet.
Plans: Standard $99/mo · Pro $182/mo · Peace of Mind $299/mo
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Respona
All-in-one blogger outreach.
This isn't really competing on 'cheap vs premium' in the usual SaaS sense — it's priced against the going rate of manual link building and outreach agencies, undercutting them once volume kicks in. They're going after teams who'd otherwise pay per-link to an agency or freelancer and want a self-serve alternative with built-in discount scaling.
Plans: Starter $100/mo · Standard $160/mo · Authority $240/mo · Power $400/mo · Elite $500/mo
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Ahrefs
All-in-one SEO toolset.
Ahrefs sits firmly in premium territory — pricier than Ubersuggest or Serpstat, and generally a notch above Moz, positioning itself as the analytical gold standard rather than the budget pick. They're not chasing price-sensitive solopreneurs; they're fighting SEMrush for the serious SEO and content teams who treat data depth as non-negotiable.
Plans: Lite $129/mo · Standard $249/mo · Advanced $449/mo · Enterprise $1499/mo
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Clearscope
Content optimization for SEO.
At $129 and $399, Clearscope sits firmly in premium territory for content optimization tools — it's priced well above scrappier alternatives like SurferSEO or Frase, betting on its reputation and NLP quality to justify the gap. They're not chasing budget-conscious solo bloggers; they're going after agencies and enterprise content teams who treat content ROI as a line item worth paying up for.
Plans: Essentials $129/mo · Business $399/mo · Enterprise Contact Sales
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SE Ranking
All-in-one SEO platform for agencies.
SE Ranking undercuts Semrush and Ahrefs by a wide margin while covering a similar feature set, positioning itself as the value pick for teams that want enterprise-grade SEO tooling without the enterprise-grade invoice. It's aimed at agencies and freelancers who've outgrown free tools but balk at paying $200+/mo just to get started elsewhere.
Plans: Core $129/mo · Growth $279/mo · Enterprise Contact Sales
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SEMrush
Online visibility management platform.
SEMrush sits in the premium-mid tier of SEO tooling — more expensive than Ubersuggest or Mangools, but undercutting Conductor or BrightEdge on the enterprise end. They're clearly targeting in-house marketing teams and mid-size agencies who've outgrown free tools but aren't ready for six-figure enterprise contracts.
Plans: Free. $0/mo · SEO $139/mo · Starter $199/mo · Pro+ $299/mo · Advanced $549/mo
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BuzzSumo
Content research and media monitoring.
They're mid-to-premium in the content intelligence space — not trying to compete with cheap SEO tools, but not at the Brandwatch or Meltwater price point either. They're going after mid-market marketing and comms teams who want serious data without enterprise procurement headaches.
Plans: Content Creation $199/mo · PR & Comms $299/mo · Suite $499/mo · Enterprise $999/mo
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AccuRanker
The fastest rank tracker.
At $249/mo entry for rank tracking with unlimited users, they're competitive against tools like Semrush or Ahrefs where per-seat costs stack up fast for larger teams. They're positioning as the serious SEO infrastructure play — not the cheapest, but a strong value argument for teams where headcount would otherwise inflate the bill.
Plans: LLM Lite $229/mo · Professional $249/mo · LLM Pro $579/mo · Expert $849/mo · Enterprise Contact Sales · LLM Enterprise Contact Sales
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Pitchbox
Link building outreach platform.
This sits firmly in premium territory for outreach/link-building tools — most competitors in this space (BuzzStream, ContentHarmony-adjacent tools) price in the double or low-triple digits, so Pitchbox is clearly targeting agencies and enterprise SEO teams who bill this cost back to clients, not solo practitioners on a budget.
Plans: Pro $300/mo · Advanced $600/mo · Scale $1200/mo
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AIOSEO
All-in-one SEO for WordPress.
At $49.50–$299.50/year on intro pricing, AIOSEO undercuts Yoast Premium and competes directly with Rank Math Pro on price. They're positioning as the accessible, feature-rich alternative — not the budget scraper, but not the enterprise premium play either.
Plans: Elite Contact Sales · Pro Contact Sales · Plus Contact Sales · Basic Contact Sales
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MarketMuse
AI content planning and optimization.
The full demo-wall approach signals they're not competing on price — this is a premium play targeting mid-market and enterprise content teams who have budget and need to justify ROI. They're not trying to win the bootstrapped blogger; they're going after teams already spending on Semrush or Ahrefs who want a dedicated content strategy layer on top.
Plans: Free $0/mo · Optimize Contact Sales · Research Contact Sales · Strategy Contact Sales
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Screaming Frog
The SEO crawler every technical SEO uses.
At $279/year, they're genuinely affordable for a professional SEO crawler — cheaper than Sitebulb's top tier and a fraction of enterprise tools like DeepCrawl or Lumar. They're going after working SEOs and lean agency teams, not enterprise procurement budgets.
Plans: Free Version $0/mo · Paid Version Contact Sales
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Ubersuggest
Keyword research from Neil Patel.
Plans: Business Contact Sales · Individual $0/mo · Enterprise Contact Sales · Custom Contact Sales
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Wincher
Affordable rank tracking.
Without visible prices it's hard to pin them precisely, but the custom pricing structure and agency tier suggest they're not trying to win on being the cheapest option in the SEO rank tracking space. They're likely positioning somewhere between budget tools like Mangools and mid-market players like SE Ranking — targeting teams that need more than a starter tool but aren't ready for Semrush pricing.
Plans: Starter Contact Sales · Business Contact Sales · Agency Contact Sales
SEO Software Pricing FAQ
- How much does seo software cost?
- Entry prices run from $7/mo (Keywords Everywhere) to $300/mo (Pitchbox), with a median entry price of $62/mo across the 27 priced products we track.
- What is the cheapest seo software?
- Keywords Everywhere has the lowest entry price of the seo software we track, at $7/mo. Rank Math ($7/mo) and Yoast ($9/mo) are next. AlsoAsked and AnswerThePublic are free to start on.
- Is there free seo software?
- Yes — AlsoAsked, AnswerThePublic, Ahrefs and 3 more offer a free plan.
- How is seo software usually priced?
- 15 of the 32 seo tools we track use flat rate pricing, against 8 on hybrid and 6 on usage based.