SEO Software Pricing (2026)
What 32 seo tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
SEO pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| AIOSEO | $4/mo | 4 | No | No |
| Keywords Everywhere | $7/mo | 4 | No | No |
| Rank Math | $8/mo | 3 | Yes | Yes |
| Yoast | $9/mo | 1 | No | No |
| AlsoAsked | $12/mo | 3 | No | No |
| AnswerThePublic | $13/mo | 3 | No | No |
| Sitebulb | $18/mo | 3 | No | Yes |
| NeuronWriter | $23/mo | 5 | No | Yes |
| Ubersuggest | $29/mo | 4 | No | Yes |
| SpyFu | $39/mo | 3 | No | No |
| BuzzStream | $49/mo | 4 | No | Yes |
| Frase | $49/mo | 4 | No | Yes |
| Wincher | $49/mo | 3 | No | Yes |
| Serpstat | $50/mo | 3 | No | Yes |
| Scalenut | $59/mo | 4 | No | Yes |
| Mangools | $62/mo | 3 | No | No |
| AppTweak | $79/mo | 4 | No | Yes |
| SurferSEO | $82/mo | 4 | No | Yes |
| KeywordTool.io | $88/mo | 5 | No | No |
| Exploding Topics | $99/mo | 2 | No | Yes |
| Moz | $99/mo | 4 | No | Yes |
| Nightwatch | $99/mo | 4 | No | Yes |
| Respona | $100/mo | 5 | No | No |
| Ahrefs | $129/mo | 4 | Yes | No |
| Clearscope | $129/mo | 3 | No | Yes |
| SE Ranking | $129/mo | 3 | No | Yes |
| SEMrush | $139/mo | 5 | Yes | Yes |
| BuzzSumo | $199/mo | 4 | No | Yes |
| AccuRanker | $249/mo | 3 | No | No |
| Screaming Frog | $279/mo | 2 | Yes | No |
| Pitchbox | $300/mo | 4 | No | No |
| MarketMuse | Custom | 4 | Yes | Yes |
Every seo tool we track, cheapest first
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AIOSEO
All-in-one SEO for WordPress.
AIOSEO plays in the mid-tier of the WordPress SEO plugin space — pricier than free options like Yoast's base tier but cheaper than enterprise SEO suites like Semrush or Ahrefs. They're clearly courting small business owners and agencies who want an all-in-one plugin without paying for a full SEO platform.
Plans: Basic $4/mo · Plus $8/mo · Pro $16/mo · Elite $24/mo
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Keywords Everywhere
Keyword data in your browser.
This sits at the budget end of the keyword research category, undercutting suite tools like Ahrefs or SEMrush by a wide margin since you're only paying for raw keyword data rather than a full platform. They're clearly going after price-sensitive freelancers and small agencies who already have their own workflow and just need a cheap data plug-in.
Plans: Bronze $7/mo · Silver $14/mo · Gold $40/mo · Platinum $120/mo
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Rank Math
WordPress SEO plugin with AI.
This is aggressively cheap territory compared to Yoast SEO Premium or SEMrush-style SEO suites — even the Agency tier undercuts what rivals charge for mid-tier plans. They're clearly going after price-sensitive freelancers and agencies who want enterprise-feeling SEO tooling without enterprise pricing.
Plans: PRO $8/mo · Business $27/mo · Agency $64/mo
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Yoast
The original WordPress SEO plugin.
At under $10/month, Yoast sits cheap relative to standalone SEO tools like Ahrefs or SEMrush, but that's an unfair comparison — it's really competing with other WordPress SEO plugins like Rank Math and All in One SEO, where it's priced mid-pack. They're clearly banking on brand trust and plugin ubiquity rather than winning on price.
Plans: Yoast SEO Premium $9/mo
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AlsoAsked
People-also-ask research.
This sits firmly in the budget-to-mid range for keyword research tools — cheap enough to be an impulse buy for a freelancer, but the lack of a free plan or trial is unusual for that price bracket and could cost them top-of-funnel signups. They're clearly not chasing enterprise; this is a tool for individuals and small teams who know exactly what AlsoAsked does before they arrive.
Plans: Basic $12/mo · Lite $23/mo · Pro $47/mo
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AnswerThePublic
Search listening for content ideas.
Sitting well below typical keyword-research suites that charge $99+ at the entry level, AnswerThePublic plays the affordable specialist card — they're not trying to out-feature Ahrefs or SEMrush, they're winning the budget-conscious marketer who just needs the question-based search data.
Plans: Starter $13/mo per seat · Growth $66/mo per seat · Business $132/mo per seat
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Sitebulb
Website auditing with prioritized hints.
At $18-42/mo for the desktop tiers, Sitebulb undercuts enterprise crawlers like Screaming Frog's ecosystem-adjacent tools and definitely comes in cheaper than Botify or ContentKing. Cloud's $125+ starting price puts it in the mid-market fight against Ahrefs Site Audit and Semrush, positioning Sitebulb as the technical SEO specialist's choice rather than an all-in-one suite.
Plans: Lite $18/mo per seat · Pro $42/mo per seat · Sitebulb Cloud $125/mo per seat
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NeuronWriter
Semantic SEO content editor.
This sits squarely in the affordable-to-mid-range bracket for AI content optimization tools, undercutting heavier hitters like Surfer SEO or MarketMuse at the entry level while still offering a premium tier for bigger shops. They're clearly chasing budget-conscious freelancers and small agencies who want SEO content tooling without enterprise-grade sticker shock.
Plans: Bronze plan $23/mo · Silver plan $45/mo · Gold plan $69/mo · Platinum plan $93/mo · Diamond plan $117/mo
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Ubersuggest
Keyword research from Neil Patel.
This is the budget play in the SEO tool category — Ahrefs and SEMrush start north of $99-129/mo, so Ubersuggest is fishing for price-sensitive solopreneurs and small businesses who want SEO data without the enterprise price tag. The lifetime deal reinforces that positioning: they're chasing one-time buyers who'd never commit to a $600+/year SEMrush contract.
Plans: Individual $29/mo · Business $49/mo · Enterprise $99/mo · Custom Contact Sales
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SpyFu
Competitor keyword research.
SpyFu sits mid-market — cheaper than heavyweight suites like Semrush or Ahrefs at the top end, but pricier than bare-bones keyword tools. They're clearly going after budget-conscious agencies and solo SEOs who want competitive intelligence without paying enterprise rates.
Plans: Basic $39/mo · Pro + AI $119/mo · Team / Agency $249/mo
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BuzzStream
Outreach and link building CRM.
This is a premium-leaning ladder for the digital PR/link-building niche — there's no free plan, and the entry price already sits above what many outreach tools charge for a base tier. BuzzStream is clearly chasing agencies and serious in-house teams who treat relationship-based outreach as core infrastructure, not casual bloggers or solopreneurs testing the waters.
Plans: Starter $49/mo per seat · Growth $174/mo per seat · Professional $424/mo per seat · Custom $999/mo per seat
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Frase
AI content research and optimization.
At $49-299/mo, Frase sits mid-market — pricier than bare-bones AI writing tools but way cheaper than full enterprise SEO suites like Conductor or BrightEdge. They're clearly chasing content teams and agencies who want SEO+AI content workflows without paying enterprise-software prices.
Plans: Starter $49/mo · Professional $129/mo · Scale $299/mo · Enterprise Contact Sales
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Wincher
Affordable rank tracking.
Sitting between $49 and $319, Wincher lands mid-market — not a bargain-bin rank tracker, but nowhere near enterprise SEO suites like Semrush or Ahrefs on price. They're chasing small-to-mid agencies and SEO-focused teams who want dedicated rank tracking without paying for a bloated all-in-one platform.
Plans: Basic $49/mo · Standard $89/mo · Professional $319/mo
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Serpstat
Growth hacking tool for SEO and PPC.
Sitting well below Ahrefs and Semrush on entry price, Serpstat plays the value/challenger card for teams that want a full SEO suite without the premium sticker price. It's aimed at agencies and growing teams priced out of the big two, not enterprises chasing the most exhaustive data set.
Plans: Individual $50/mo · Team $100/mo · Agency $410/mo
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Scalenut
AI-powered SEO content platform.
Sitting in the mid-market range for AI content platforms — pricier than bare-bones AI writers but cheaper than full-suite content marketing platforms with built-in SEO research. The 60% blanket discount across all tiers signals they're fighting hard to win price-sensitive teams away from competitors rather than commanding premium loyalty.
Plans: Starter $59/mo · Plus $89/mo · Professional $199/mo · VIP Service Contact Sales
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Mangools
Juicy SEO tools people love.
Mangools has built its whole reputation on being the budget-friendly alternative to Ahrefs or SEMrush, and these prices confirm that — even the Agency tier undercuts what competitors charge for their mid-tier plans. They're clearly chasing freelancers and small agencies who want 'good enough' SEO data without the enterprise price tag.
Plans: Mangools Basic $62/mo · Mangools Premium $81/mo · Mangools Agency $150/mo
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AppTweak
ASO intelligence for apps.
This sits mid-to-premium in the ASO tooling space — not a budget tool like some scrappy keyword trackers, but not throwing out enterprise-only pricing from page one either. The $79 entry point is low enough to catch solo devs and indie app teams price-comparing against tools like Sensor Tower or data.ai, while Grow Plus and Enterprise are clearly aimed at agencies and larger app portfolios who'll pay for depth.
Plans: Essential $79/mo · Grow $299/mo · Grow Plus $549/mo · Enterprise Contact Sales
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SurferSEO
Content optimization platform.
SurferSEO sits mid-to-upper market compared to bare-bones SEO writing tools, but it's not the cheapest way to get AI content optimization — tools with flat-rate or usage-based models can undercut them at the low end. They're clearly chasing agencies and in-house content teams who'll pay a premium for a tool baked into their workflow, not casual bloggers price-shopping.
Plans: AI Search Analytics $82/mo per seat · Standard $99/mo per seat · Pro $182/mo per seat · Peace of Mind $299/mo per seat
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KeywordTool.io
Autocomplete keyword research.
They're priced above entry-level tools like Ubersuggest but well below full-suite platforms like Semrush or Ahrefs — positioning as a specialized, mid-market keyword research tool rather than an all-in-one SEO suite. They're going after teams that don't need rank tracking or backlink data but need serious keyword volume.
Plans: Starter $88/mo · Growth $188/mo · Scale $388/mo · Agency $788/mo · Enterprise & Custom Contact Sales
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Exploding Topics
Spot trends before they take off.
At $99-249/mo with no free plan, they're mid-to-premium in the trend-intelligence space — pricier than a basic content research tool but nowhere near enterprise market-intelligence platforms that run into four figures. They're chasing serious researchers, marketers, and investors who'll pay for speed-to-trend rather than casual users kicking tires.
Plans: Investor $99/mo · Business $249/mo
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Moz
SEO software and data.
At $99-$299/mo, Moz sits mid-pack — pricier than scrappy point-tools but cheaper than Semrush or Ahrefs at the top end. They're clearly chasing small-to-mid SEO teams and agencies who want an established brand name without paying enterprise-tier prices.
Plans: Standard $99/mo per seat · Medium $179/mo per seat · Large $299/mo per seat · Enterprise Contact Sales
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Nightwatch
Rank tracker with local precision.
This sits mid-market — pricier than bare-bones rank trackers but nowhere near enterprise SEO suites like BrightEdge or Conductor. They're courting agencies and mid-size marketing teams who want serious tracking depth without paying for a full enterprise platform they'll never fully use.
Plans: Starter $99/mo · Professional $199/mo · Agency $499/mo · Enterprise Contact Sales
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Respona
All-in-one blogger outreach.
With no free trial or free plan, Respona isn't fishing for hobbyists or bootstrapped solo bloggers — they're targeting agencies and in-house SEO/PR teams who already know outreach works and have budget to commit upfront. The pay-per-placement model also flips the usual SaaS script, positioning them as results-aligned rather than just another per-seat outreach tool charging regardless of output.
Plans: Starter $100/mo · Standard $160/mo · Authority $240/mo · Power $400/mo · Elite $500/mo
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Ahrefs
All-in-one SEO toolset.
Ahrefs sits firmly in premium territory compared to scrappier tools like Ubersuggest or Mangools, but it's cheaper at entry than Semrush's comparable tiers. They're clearly chasing serious SEOs and agencies who'll pay up for data depth rather than casual users just dipping a toe into keyword research.
Plans: Lite $129/mo · Standard $249/mo · Advanced $449/mo · Enterprise $1499/mo
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Clearscope
Content optimization for SEO.
At $129-399/mo, Clearscope sits firmly in the premium tier of content optimization tools, well above scrappier options like Surfer SEO. They're clearly chasing established content marketing teams and agencies who value accuracy and integrations over saving a few bucks a month.
Plans: Essentials $129/mo · Business $399/mo · Enterprise Contact Sales
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SE Ranking
All-in-one SEO platform for agencies.
SE Ranking undercuts Semrush and Ahrefs by a wide margin while covering a similar feature set, positioning itself as the value pick for teams that want enterprise-grade SEO tooling without the enterprise-grade invoice. It's aimed at agencies and freelancers who've outgrown free tools but balk at paying $200+/mo just to get started elsewhere.
Plans: Core $129/mo · Growth $279/mo · Enterprise Contact Sales
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SEMrush
Online visibility management platform.
This sits toward the premium end of the SEO tool market — well above scrappy point-solutions like Ubersuggest, but positioned against Ahrefs and Moz as a full-suite platform justifying the higher price with breadth (SEO, content, PPC, social) rather than being the cheapest option. They're chasing agencies and mid-market teams who need one tool to cover multiple disciplines, not budget-conscious solo users.
Plans: Free. $0/mo · SEO $139/mo · Starter $199/mo · Pro+ $299/mo · Advanced $549/mo
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BuzzSumo
Content research and media monitoring.
Plans: Content Creation $199/mo per seat · PR & Comms $299/mo per seat · Suite $499/mo per seat · Enterprise $999/mo per seat
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AccuRanker
The fastest rank tracker.
At $249 entry, AccuRanker sits above budget rank trackers like SE Ranking or Serpstat but below the all-in-one suites like Semrush or Ahrefs that bundle rank tracking with a dozen other tools. They're clearly positioning as the specialist's choice — the tool you add when you need best-in-class tracking accuracy and speed, not another all-purpose SEO platform.
Plans: Professional $249/mo · Expert $849/mo · Enterprise Contact Sales
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Screaming Frog
The SEO crawler every technical SEO uses.
At $279/year per seat, it's dirt cheap next to platforms like Botify or Deepcrawl that charge thousands annually for cloud-based crawling — Screaming Frog wins on price by trading cloud infrastructure for local compute. It's clearly aimed at freelancers, in-house SEOs, and small agencies who want enterprise-grade crawling without enterprise-grade spend.
Plans: Free $0/mo per seat · Paid $279/mo per seat
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Pitchbox
Link building outreach platform.
At $300-$1200/mo before the enterprise tier, Pitchbox sits firmly in premium territory compared to lighter-weight outreach tools, positioning itself as the serious infrastructure play for agencies and SEO teams doing link building at scale rather than a scrappy startup's first outreach tool. They're clearly chasing agencies and enterprise SEO teams who'll treat this as a core revenue-generating platform, not casual users comparing it to a $50 email tool.
Plans: Pro $300/mo · Advanced $600/mo · Scale $1200/mo · Enterprise Platform Contact Sales
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MarketMuse
AI content planning and optimization.
Hiding all pricing behind demos signals a premium, enterprise-leaning play compared to competitors like Surfer SEO or Clearscope that post transparent monthly rates — MarketMuse is betting its AI/content-graph tech justifies a sales-assisted, higher-ACV deal rather than competing on self-serve price comparison.
Plans: Free $0/mo · Optimize Contact Sales · Research Contact Sales · Strategy Contact Sales
SEO Software Pricing FAQ
- How much does seo software cost?
- Entry prices run from $4/mo (AIOSEO) to $300/mo (Pitchbox), with a median entry price of $62/mo across the 31 priced products we track.
- What is the cheapest seo software?
- AIOSEO has the lowest entry price of the seo software we track, at $4/mo. Keywords Everywhere ($7/mo) and Rank Math ($8/mo) are next. Rank Math and Ahrefs are free to start on.
- Is there free seo software?
- Yes — Rank Math, Ahrefs, SEMrush and 2 more offer a free plan.
- How is seo software usually priced?
- 10 of the 32 seo tools we track use hybrid pricing, against 9 on flat rate and 7 on per seat.