SEMrush Pricing (2026)

Flat-rate tiers with a modular add-on layer on top — you're paying for a feature ceiling, not usage or seats. The real monetization engine is the add-on stack: extra users at $45/mo, lead gen at $90/mo, and report upgrades that nickel-and-dime you once you're inside.

From $139/mo 5 plans flat-rate Free plan Free trial Best SEMrush alternatives → SEMrush's competitors →
Free.
$0/mo
SEO
$139/mo
Starter
$199/mo
Pro+
$299/mo
Advanced
$549/mo
Verified Aug 05, 2026 Official pricing page

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Free.

$0/mo
  • 1 demo project
  • 10 reports per day across all vital tools
  • Help Center & Basic Onboarding
  • AI Visibility features

SEO

$139/mo $117/mo annual
  • 5 websites to monitor
  • 500 keywords to track daily
  • Basic keyword research and competitor analysis
  • Position Tracking
  • Site Audit
  • Track performance in AI search
  • Monitor AI sentiment
  • AI visibility reports for any domain
  • Monitor custom prompts

Starter

$199/mo $165/mo annual
  • 5 websites to monitor
  • 500 keywords to track daily
  • Keyword research and optimization tools
  • Competitors insights tools
  • MCP access
  • 50 prompts to track daily
  • 1 domain for AI brand performance
  • 300 AI visibility reports per day
  • AI-ready Site Audit

Pro+

$299/mo $248/mo annual
  • 15 websites to monitor
  • 1,500 keywords to track daily
  • Historical SEO data
  • Content optimization
  • Keyword cannibalization analysis
  • Multi-location/device tracking
  • 100 prompts to track daily

Advanced

$549/mo $455/mo annual
  • 40 websites to monitor
  • 5,000 keywords to track daily
  • SEO share of voice
  • API data integration
  • 200 prompts to track daily

Does SEMrush have a free plan?

Yes: the Free. plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $139/mo. Paid tiers also come with a free trial.

What the free plan includes

  • 1 demo project
  • 10 reports per day across all vital tools
  • Help Center & Basic Onboarding
  • AI Visibility features

AI Pricing Analysis

Pricing Model

Flat-rate tiers with a modular add-on layer on top — you're paying for a feature ceiling, not usage or seats. The real monetization engine is the add-on stack: extra users at $45/mo, lead gen at $90/mo, and report upgrades that nickel-and-dime you once you're inside.

Tier Strategy

The $139 SEO tier is a solo practitioner entry point; agencies and growth teams will hit the wall fast and bump to Starter or Pro+ for expanded limits. The jump to Advanced at $549 is the real forcing function — that's where Share of Voice unlocks, which is a must-have for any team doing serious brand tracking or competitive share analysis.

Competitive Positioning

SEMrush sits in the premium-mid tier of SEO tooling — more expensive than Ubersuggest or Mangools, but undercutting Conductor or BrightEdge on the enterprise end. They're clearly targeting in-house marketing teams and mid-size agencies who've outgrown free tools but aren't ready for six-figure enterprise contracts.

Growth Lever

Share of Voice being gated to Advanced is the sharpest upgrade trigger on the page — it's a feature that resonates directly with CMOs and brand teams, not just SEO practitioners. Beyond that, the multi-user add-on at $45/seat means team growth directly compounds the bill, and the Enterprise tier dangling LLM coverage and ROI attribution is a clear land-and-expand play for accounts that mature.

Want the strategist's read on the live page? Read the AI teardown of SEMrush's pricing page →

SEMrush Pricing FAQ

How much does SEMrush cost?
Paid plans start at $139/mo, going up to $549/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free." plan is free forever, not just a trial. You get 1 demo project, 10 reports per day across all vital tools, help center & basic onboarding — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
Flat-rate tiers with a modular add-on layer on top — you're paying for a feature ceiling, not usage or seats. The real monetization engine is the add-on stack: extra users at $45/mo, lead gen at $90/mo, and report upgrades that nickel-and-dime you once you're inside.
Is there a discount for annual billing?
Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save up to 17% with annual billing."
Which plan makes sense for me?
The $139 SEO tier is a solo practitioner entry point; agencies and growth teams will hit the wall fast and bump to Starter or Pro+ for expanded limits. The jump to Advanced at $549 is the real forcing function — that's where Share of Voice unlocks, which is a must-have for any team doing serious brand tracking or competitive share analysis.

More SEO pricing

All SEO pricing →

Comparing SEMrush to something specific? Try SEMrush vs AccuRanker, SEMrush vs Ahrefs, or SEMrush vs AIOSEO. Or see the best SEMrush alternatives, ranked.

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