SEMrush Pricing (2026)

It's a hybrid flat-fee-per-tier structure, but the real value metric is capacity — projects tracked, keywords monitored, and results per report — not seats. Once you outgrow those caps, you're either paying for add-ons or jumping tiers entirely.

From $139/mo 5 plans hybrid Free plan Free trial Best SEMrush alternatives → SEMrush's competitors →
Free.
$0/mo
SEO
$139/mo
Starter
$199/mo
Pro+
$299/mo
Advanced
$549/mo
Verified Sep 30, 2026 Official pricing page

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Free.

$0/mo
  • 1 demo project
  • 10 reports per day across all vital tools
  • Help Center & Basic Onboarding
  • AI Visibility features

SEO

$139/mo $117/mo annual
  • 5 websites to monitor
  • 500 keywords to track daily
  • Basic keyword research and competitor analysis
  • Position Tracking
  • Site Audit
  • Track performance in AI search
  • Monitor AI sentiment
  • AI visibility reports for any domain
  • Monitor custom prompts

Starter

$199/mo $165/mo annual
  • 5 websites to monitor
  • 500 keywords to track daily
  • Keyword research and optimization tools
  • Competitors insights tools
  • MCP access
  • 50 prompts to track daily
  • 1 domain for AI brand performance
  • 300 AI visibility reports per day
  • AI-ready Site Audit

Pro+

$299/mo $248/mo annual
  • 15 websites to monitor
  • 1,500 keywords to track daily
  • Historical SEO data
  • Content optimization
  • Keyword cannibalization analysis
  • Multi-location/device tracking
  • 100 prompts to track daily

Advanced

$549/mo $455/mo annual
  • 40 websites to monitor
  • 5,000 keywords to track daily
  • SEO share of voice
  • API data integration
  • 200 prompts to track daily

Does SEMrush have a free plan?

Yes: the Free. plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $139/mo. Paid tiers also come with a free trial.

What the free plan includes

  • 1 demo project
  • 10 reports per day across all vital tools
  • Help Center & Basic Onboarding
  • AI Visibility features

AI Pricing Analysis

Pricing Model

It's a hybrid flat-fee-per-tier structure, but the real value metric is capacity — projects tracked, keywords monitored, and results per report — not seats. Once you outgrow those caps, you're either paying for add-ons or jumping tiers entirely.

Tier Strategy

SEO at $139 is a solo-consultant or small-site play, Starter bumps up basic limits for freelancers going multi-client, Pro+ is where small agencies and in-house marketers land once they need more competitor tracking and reporting depth, and Advanced ($549) is built for teams running serious campaigns who need higher limits across the board plus a custom-plan escape hatch. The upgrade trigger is almost always hitting a project or keyword ceiling, not wanting a new feature per se.

Competitive Positioning

This sits toward the premium end of the SEO tool market — well above scrappy point-solutions like Ubersuggest, but positioned against Ahrefs and Moz as a full-suite platform justifying the higher price with breadth (SEO, content, PPC, social) rather than being the cheapest option. They're chasing agencies and mid-market teams who need one tool to cover multiple disciplines, not budget-conscious solo users.

Growth Lever

Seats and reporting are the paywall levers — Additional Users at $45/mo and Pro/Base Report add-ons mean teams pay incrementally as they scale headcount or client reporting needs, on top of jumping tiers for higher usage caps. Lead Generation as a $90/mo add-on is the clearest upsell into adjacent revenue-driving use cases beyond pure SEO.

Want the strategist's read on the live page? Read the AI teardown of SEMrush's pricing page →

SEMrush Pricing FAQ

How much does SEMrush cost?
Paid plans start at $139/mo, going up to $549/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free." plan is free forever, not just a trial. You get 1 demo project, 10 reports per day across all vital tools, help center & basic onboarding — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
It's a hybrid flat-fee-per-tier structure, but the real value metric is capacity — projects tracked, keywords monitored, and results per report — not seats. Once you outgrow those caps, you're either paying for add-ons or jumping tiers entirely.
Is there a discount for annual billing?
Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "save up to 17% with annual billing."
Which plan makes sense for me?
SEO at $139 is a solo-consultant or small-site play, Starter bumps up basic limits for freelancers going multi-client, Pro+ is where small agencies and in-house marketers land once they need more competitor tracking and reporting depth, and Advanced ($549) is built for teams running serious campaigns who need higher limits across the board plus a custom-plan escape hatch. The upgrade trigger is almost always hitting a project or keyword ceiling, not wanting a new feature per se.

More SEO pricing

All SEO pricing →

Comparing SEMrush to something specific? Try SEMrush vs AccuRanker, SEMrush vs Ahrefs, or SEMrush vs AIOSEO. Or see the best SEMrush alternatives, ranked.

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