Serpstat Pricing (2026)

It's usage-based dressed up as tiered plans — you're really paying for search volume, keyword tracking limits, and API/report credits rather than seats. The Team x2 toggle gives away the game: same tier, double the usage caps, higher price, no new features.

From $50/mo 3 plans usage-based Free trial
Individual
$50/mo
Team Popular
$100/mo
Agency
$410/mo
Verified Jul 26, 2026 Official pricing page
Screenshot of Serpstat's pricing page showing its plans and prices
Their pricing page, captured Jul 26, 2026

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Individual

$50/mo
  • 5 projects
  • 100 searches for sites, keywords, and links per day
  • 10,000 keyword position checks
  • 30,000 pages to audit
  • 50,000 export rows

Team

Popular
$100/mo
  • Unlimited projects
  • 500 searches for sites, keywords, and links per day
  • keyword position checks
  • 150,000 pages to audit
  • 250,000 export rows

Agency

$410/mo
  • Unlimited projects
  • 5,000 searches for sites, keywords, and links per day
  • 500,000 keyword position checks
  • 1,500,000 pages to audit per month
  • 2,500,000 export rows per month

AI Pricing Analysis

Pricing Model

It's usage-based dressed up as tiered plans — you're really paying for search volume, keyword tracking limits, and API/report credits rather than seats. The Team x2 toggle gives away the game: same tier, double the usage caps, higher price, no new features.

Tier Strategy

Individual at $50 is a solo SEO/marketer's tool, Team at $100 assumes a small in-house crew sharing projects, and Agency at $410 exists for shops managing client portfolios that need higher limits and white-label reporting. The upgrade trigger isn't headcount, it's hitting keyword/report ceilings — you outgrow the tier the moment your tracked domains or query volume caps out, which is why the Team x2 variant exists as a pressure release valve before jumping to Agency.

Competitive Positioning

Sitting well below Ahrefs and Semrush on entry price, Serpstat plays the value/challenger card for teams that want a full SEO suite without the premium sticker price. It's aimed at agencies and growing teams priced out of the big two, not enterprises chasing the most exhaustive data set.

Growth Lever

Expansion is driven almost entirely by usage ceilings — more keywords tracked, more projects, more report exports — rather than feature gating. The 27% annual discount also nudges monthly users toward locking in a plan once they've proven the tool's sticky, and the Agency jump specifically monetizes multi-client management needs.

Want the strategist's read on the live page? Read the AI teardown of Serpstat's pricing page →

Serpstat Pricing FAQ

How much does Serpstat cost?
Paid plans start at $50/mo, going up to $410/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 7 days.
How does the pricing work?
It's usage-based dressed up as tiered plans — you're really paying for search volume, keyword tracking limits, and API/report credits rather than seats. The Team x2 toggle gives away the game: same tier, double the usage caps, higher price, no new features.
Is there a discount for annual billing?
Save up to 27% with annual discount.
Which plan makes sense for me?
Individual at $50 is a solo SEO/marketer's tool, Team at $100 assumes a small in-house crew sharing projects, and Agency at $410 exists for shops managing client portfolios that need higher limits and white-label reporting. The upgrade trigger isn't headcount, it's hitting keyword/report ceilings — you outgrow the tier the moment your tracked domains or query volume caps out, which is why the Team x2 variant exists as a pressure release valve before jumping to Agency.

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Comparing Serpstat to something specific? Try Serpstat vs AccuRanker, Serpstat vs Ahrefs, or Serpstat vs AIOSEO.

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