Serpstat vs Ahrefs Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Serpstat pricing Ahrefs pricing
Starts at $50/mo $129/mo
Number of plans 3 4
Free plan —
Free trial —
Pricing model usage-based hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Serpstat pricing

Official page

Individual

$50/mo
  • 5 projects
  • 100 searches for sites, keywords, and links per day
  • 10,000 keyword position checks
  • 30,000 pages to audit
  • 50,000 export rows

Team

Popular
$100/mo
  • Unlimited projects
  • 500 searches for sites, keywords, and links per day
  • keyword position checks
  • 150,000 pages to audit
  • 250,000 export rows

Agency

$410/mo
  • Unlimited projects
  • 5,000 searches for sites, keywords, and links per day
  • 500,000 keyword position checks
  • 1,500,000 pages to audit per month
  • 2,500,000 export rows per month

Ahrefs pricing

Official page

Lite

$129/mo
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked AI prompts
  • 100,000 crawl credits
  • API and MCP access
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each

Standard

$249/mo
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked AI prompts
  • 500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each

Advanced

$449/mo
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked AI prompts
  • 1,500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Enterprise

$1499/mo
  • Uncapped API access
  • Custom API Endpoints
  • SSO & enterprise-grade security
  • Access management & audit log
  • Unlimited historical data
  • Forecasting & trends

Serpstat vs Ahrefs FAQ

Which one is cheaper?
Serpstat starts lower at $50/mo, compared to $129/mo for Ahrefs.
Can I use either one for free?
Ahrefs has a free plan. Serpstat doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Serpstat uses usage-based pricing, while Ahrefs goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Serpstat: Sitting well below Ahrefs and Semrush on entry price, Serpstat plays the value/challenger card for teams that want a full SEO suite without the premium sticker price. It's aimed at agencies and growing teams priced out of the big two, not enterprises chasing the most exhaustive data set. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier tools like Ubersuggest or Mangools, but it's cheaper at entry than Semrush's comparable tiers. They're clearly chasing serious SEOs and agencies who'll pay up for data depth rather than casual users just dipping a toe into keyword research.

Still deciding? See the best Serpstat alternatives or the best Ahrefs alternatives, ranked with verified pricing.

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