Serpstat vs Ahrefs Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Individual
- 5 projects
- 100 searches for sites, keywords, and links per day
- 10,000 keyword position checks
- 30,000 pages to audit
- 50,000 export rows
Team
Popular- Unlimited projects
- 500 searches for sites, keywords, and links per day
- keyword position checks
- 150,000 pages to audit
- 250,000 export rows
Agency
- Unlimited projects
- 5,000 searches for sites, keywords, and links per day
- 500,000 keyword position checks
- 1,500,000 pages to audit per month
- 2,500,000 export rows per month
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked AI prompts
- 100,000 crawl credits
- API and MCP access
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Tracked AI prompts
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager (Beta)
- GBP Monitor (Beta)
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked AI prompts
- 500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Brand Radar
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
- Site structure
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked AI prompts
- 1,500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
- Looker Studio integration
- Search type distribution
- Agency directory listing
- Segmentation (Soon)
- HTTP authentication
Enterprise
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Forecasting & trends
Serpstat vs Ahrefs FAQ
- Which one is cheaper?
- Serpstat starts lower at $50/mo, compared to $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. Serpstat doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Serpstat uses usage-based pricing, while Ahrefs goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Serpstat: Sitting well below Ahrefs and Semrush on entry price, Serpstat plays the value/challenger card for teams that want a full SEO suite without the premium sticker price. It's aimed at agencies and growing teams priced out of the big two, not enterprises chasing the most exhaustive data set. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier SEO tools, but it's priced below Semrush at the equivalent tiers, so it's playing the 'slightly cheaper premium' card rather than undercutting on cost. They're chasing serious SEO teams and agencies who already know the category, not budget-conscious beginners.
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