SpyFu Pricing (2026)

Flat-rate with a light per-seat add-on — you're paying for access to SpyFu's competitive intelligence data (keyword research, ad history, SEO tools), not usage volume. Additional users run $15–$30/month depending on tier, so it's mostly flat but has a small seat-based expansion layer.

From $39/mo 3 plans flat-rate
Basic
$39/mo
Pro + AI Popular
$119/mo
Team / Agency
$249/mo
Verified Jul 26, 2026 Official pricing page
Screenshot of SpyFu's pricing page showing its plans and prices
Their pricing page, captured Jul 26, 2026

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Basic

$39/mo $29/mo annual
  • 10k row search results
  • 10k row data exports
  • 1 Live Site tracking project
  • 5k Weekly tracked keyword rankings
  • 10 automated reports
  • Pre-built Google Ads Campaigns
  • GSC Integration
  • White labeled reporting
  • API access
  • 1 user

Pro + AI

Popular
$119/mo $89/mo annual
  • Unlimited search results - see all the data
  • Unlimited data exports. All you can eat
  • 10 Live Site tracking projects
  • 10+ years historical data
  • Boost visibility in AI & Search - RivalFlow (1 site)
  • ChatGPT Integration - Get SpyFu data in ChatGPT
  • AI Brand Monitoring
  • 15k Weekly tracked keyword rankings
  • 100 automated reports
  • Pre-built Google Ads Campaigns
  • GSC Integration
  • White labeled reporting
  • API access
  • 1 user included ($30 for each additional)

Team / Agency

$249/mo $187/mo annual
  • Unlimited search results - see all the data
  • Unlimited data exports. All you can eat
  • Unlimited Live Site tracking projects
  • 10+ years historical data
  • Boost visibility in AI & Search - RivalFlow (5 sites)
  • ChatGPT Integration - Get SpyFu data in ChatGPT
  • AI Brand Monitoring
  • 50k Weekly tracked keyword rankings
  • Unlimited automated reports
  • Pre-built Google Ads Campaigns
  • GSC Integration
  • White labeled reporting
  • API access
  • 5 users included ($30 for each additional)

AI Pricing Analysis

Pricing Model

Flat-rate with a light per-seat add-on — you're paying for access to SpyFu's competitive intelligence data (keyword research, ad history, SEO tools), not usage volume. Additional users run $15–$30/month depending on tier, so it's mostly flat but has a small seat-based expansion layer.

Tier Strategy

Basic is for solo marketers or small businesses doing occasional competitor research; the jump to Pro + AI is triggered by needing AI-powered features and deeper data access. Team/Agency at $249 is clearly built for agencies managing multiple clients who need collaboration and higher limits without per-client pricing headaches.

Competitive Positioning

SpyFu sits in the budget-to-mid tier of the SEO/PPC intelligence space — cheaper than Semrush or Ahrefs at comparable tiers, and positioning itself as the scrappy alternative for teams that want competitive ad and keyword data without enterprise pricing. The $39 entry point is a deliberate low-friction hook for cost-conscious SMBs.

Growth Lever

The $59 first-month promo on Pro + AI is the real acquisition play — it lowers the barrier to try the tier where AI features live, betting users won't downgrade after month one. Upgrades are driven by AI feature access and seat count, with annual billing discounts (up to $744/year saved on Agency) doing the heavy lifting on retention and commitment.

Want the strategist's read on the live page? Read the AI teardown of SpyFu's pricing page →

SpyFu Pricing FAQ

How much does SpyFu cost?
Paid plans start at $39/mo, going up to $249/mo for larger teams.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Flat-rate with a light per-seat add-on — you're paying for access to SpyFu's competitive intelligence data (keyword research, ad history, SEO tools), not usage volume. Additional users run $15–$30/month depending on tier, so it's mostly flat but has a small seat-based expansion layer.
Is there a discount for annual billing?
Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Get 3 months free with annual billing (25% savings)."
Which plan makes sense for me?
Basic is for solo marketers or small businesses doing occasional competitor research; the jump to Pro + AI is triggered by needing AI-powered features and deeper data access. Team/Agency at $249 is clearly built for agencies managing multiple clients who need collaboration and higher limits without per-client pricing headaches.

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Comparing SpyFu to something specific? Try SpyFu vs AccuRanker, SpyFu vs Ahrefs, or SpyFu vs AIOSEO.

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