E-commerce Software Pricing (2026)
What 41 e-commerce tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 29, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
E-commerce pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Ecwid | $5/mo | 4 | No | No |
| ShipStation | $14/mo | 3 | No | Yes |
| Stamps.com | $14/mo | 3 | No | Yes |
| Big Cartel | $15/mo | 2 | Yes | Yes |
| Judge.me | $15/mo | 2 | Yes | No |
| Shippo | $17/mo | 3 | Yes | No |
| Systeme.io | $17/mo | 5 | Yes | No |
| Veeqo | $19/mo | 3 | Yes | Yes |
| LearnDash | $21/mo | 3 | No | Yes |
| Printful | $24/mo | 3 | Yes | Yes |
| AfterShip | $29/mo | 3 | No | No |
| Easyship | $29/mo | 4 | Yes | Yes |
| LearnWorlds | $29/mo | 4 | No | Yes |
| Payhip | $29/mo | 3 | Yes | No |
| Sellfy | $29/mo | 3 | No | Yes |
| BigCommerce | $39/mo | 4 | No | Yes |
| Printify | $39/mo | 3 | Yes | No |
| Shopify | $39/mo | 4 | No | Yes |
| Teachable | $39/mo | 4 | No | Yes |
| Podia | $42/mo | 3 | No | Yes |
| Loox | $49/mo | 3 | Yes | Yes |
| Thinkific | $54/mo | 4 | No | Yes |
| SpotOn | $55/mo | 3 | Yes | No |
| Toast | $69/mo | 3 | Yes | No |
| Lightspeed | $89/mo | 3 | No | Yes |
| Yotpo | $89/mo | 4 | Yes | No |
| ClickFunnels | $97/mo | 4 | No | Yes |
| Recharge | $99/mo | 3 | No | Yes |
| Trustpilot | $99/mo | 4 | Yes | Yes |
| OpenTable | $149/mo | 3 | No | Yes |
| Loop Returns | $155/mo | 3 | Yes | No |
| Kajabi | $179/mo | 3 | No | Yes |
| Stamped | $199/mo | 4 | Yes | No |
| Owner.com | $249/mo | 2 | No | No |
| Ordoro | $299/mo | 3 | Yes | Yes |
| EasyPost | Custom | 4 | Yes | No |
| Gelato | Custom | 3 | Yes | No |
| Gumroad | Custom | 1 | Yes | No |
| Lemon Squeezy | Custom | 2 | Yes | Yes |
| Okendo | Custom | 2 | No | No |
| Snipcart | Custom | 1 | No | Yes |
Every e-commerce tool we track, cheapest first
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Ecwid
Add a store to any website.
That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price.
Plans: Starter $5/mo · Venture $35/mo · Business $65/mo · Unlimited $149/mo
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ShipStation
Ship more in less time.
ShipStation sits in the accessible-to-mid-market zone — cheap enough to grab solo Shopify sellers at $14.99, but that Premium price signals they're also chasing higher-volume merchants who'd otherwise look at enterprise shipping platforms. They're not competing on rock-bottom price alone; the volume-tiered structure lets them capture value as customers scale rather than leaving money on the table like flat-rate competitors might.
Plans: Starter $14/mo · Standard $29/mo · Premium $349/mo
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Stamps.com
Online postage and shipping software for printing discounted USPS and UPS labels
They're mid-market, not the cheapest way to ship (free tools exist from carriers directly) but positioned as a no-brainer because the carrier discounts can dwarf the monthly fee. They're really competing for small businesses who'd otherwise just use USPS.com or a marketplace's built-in label tool.
Plans: Basic $14/mo · Professional $29/mo · Multi-Location $49/mo
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Big Cartel
Simple online store builder for artists and independent makers.
This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business.
Plans: Platinum $15/mo · Diamond $30/mo
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Judge.me
Product reviews that convert.
At $15/mo flat, Judge.me undercuts most review-app competitors that scale pricing with order volume or store size — it's the budget-friendly pick for small-to-mid Shopify merchants who don't want their app costs creeping up as they grow.
Plans: Free $0/mo · Awesome $15/mo
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Shippo
Shipping API and dashboard.
Shippo plays the accessible middle ground — not as bare-bones as a free carrier calculator, but nowhere near the enterprise pricing of ShipStation's higher tiers or Easyship's custom plans. They're clearly courting small-to-mid volume shippers who've outgrown manual label printing but aren't ready for enterprise logistics contracts.
Plans: Starter $0/mo · Pro $17/mo · Premier Contact Sales
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Systeme.io
All-in-one marketing platform, cheap.
Plans: Free $0/mo · Startup $17/mo · Webinar $47/mo · Unlimited $97/mo · Custom Contact Sales
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Veeqo
Amazon-owned shipping and inventory management software for e-commerce sellers
Free shipping tools plus a low inventory entry point make Veeqo look like the budget-friendly option next to ShipStation or Cin7, especially for small multichannel sellers just getting started. But that $350+ High Volume tier signals they're just as happy to chase bigger DTC brands once volume scales — they're not conceding the high end.
Plans: Shipping $0/mo · Inventory $19/mo · High Volume $350/mo
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LearnDash
WordPress LMS plugin for building and selling online courses
At roughly $22-50/month billed annually, LearnDash undercuts hosted LMS platforms like Thinkific or Kajabi that charge per-active-student or bundle in marketing tools at higher price points. They're positioned as the budget-to-mid-tier choice for WordPress users who already have hosting sorted and just want course infrastructure, not a full business-in-a-box.
Plans: Essentials $21/mo · Pro $33/mo · Elite $49/mo
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Printful
Print-on-demand fulfillment.
Sits on the accessible end for print-on-demand — free to start beats most dropshipping platforms that charge upfront, and even the paid tier undercuts what competitors like Printify's premium plan charges. They're clearly going after small Shopify/Etsy sellers who are price-sensitive and don't want a subscription until it's justified by revenue.
Plans: Free $0/mo · Printful Growth $24/mo · Enterprise Contact Sales
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AfterShip
Post-purchase experience platform.
Sitting in the low-to-mid range for shipment tracking software, AfterShip undercuts bigger logistics suites but isn't the cheapest shipment-notification tool out there either. They're clearly courting growing ecommerce brands who've outgrown a free Shopify app but aren't yet enterprise-scale.
Plans: Essentials $29/mo · Premium $59/mo · Enterprise Contact Sales
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Easyship
Shipping platform with discounted rates across 550+ courier services.
Easyship sits in the middle of the shipping-software pack — pricier than bare-bones tools like Pirate Ship (free) but cheaper than enterprise logistics platforms. They're going after growing DTC brands who've outgrown manual shipping but aren't ready for a full TMS or ShipStation's higher tiers.
Plans: Free $0/mo · Plus $29/mo · Premier $69/mo · Scale $99/mo
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LearnWorlds
White-label course platform.
LearnWorlds sits mid-to-premium in the course platform space — pricier than bare-bones tools like Teachable's entry plan but cheaper than enterprise LMS suites. They're courting professional course creators and small training businesses who've outgrown hobbyist tools but aren't ready for a full corporate LMS contract.
Plans: STARTER $29/mo · PRO TRAINER $99/mo · LEARNING CENTER $299/mo · CORPORATE Contact Sales
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Payhip
Sell digital downloads and courses.
Payhip undercuts Gumroad and Podia on sticker price, but the real pitch is the 0% transaction fee at the top tier, which is aggressive compared to competitors who keep taking a cut regardless of plan. They're clearly hunting creators and solo sellers who've outgrown free tools but don't want per-feature upsells like Kajabi or Teachable.
Plans: Free Forever $0/mo · Plus $29/mo · Pro $99/mo
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Sellfy
Sell digital and print-on-demand products.
Sellfy sits in the budget-to-mid range of the e-commerce platform space — cheaper than Shopify's comparable tiers and clearly courting solo creators and small digital product sellers who find Shopify's app-tax model overkill. They're not trying to win enterprise; they're winning the person selling ebooks, courses, or merch who wants simplicity without nickel-and-diming on fees.
Plans: Starter $29/mo · Business $79/mo · Premium $159/mo
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BigCommerce
Enterprise ecommerce platform.
BigCommerce sits mid-pack against Shopify and others — not the cheapest entry point, but it undercuts on transaction fees for merchants who route around their preferred processors. They're chasing mid-market and larger merchants who've outgrown starter platforms but aren't ready for a fully custom enterprise build.
Plans: Core $39/mo · Growth $105/mo · Scale $399/mo · Performance $1499/mo
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Printify
Print-on-demand marketplace.
Sitting in the middle of the pack — not free-forever like some lightweight POD tools, but nowhere near the premium enterprise pricing of full commerce platforms. They're betting the free tier hooks casual sellers, then converts the serious ones once Premium's discounts start paying for themselves.
Plans: Free $0/mo · Premium $39/mo · Enterprise Contact Sales
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Shopify
E-commerce platform for online stores.
Shopify sits mid-to-premium against DIY builders like Wix or Squarespace, but it's positioning itself as the default infrastructure for anyone serious about ecommerce rather than competing purely on price. The massive gap to Plus signals they're not trying to be the affordable option for bigger merchants — they're hunting enterprise budgets where BigCommerce and Salesforce Commerce Cloud live.
Plans: Basic $39/mo · Grow $105/mo · Advanced $399/mo · Plus $2300/mo
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Teachable
Create and sell online courses.
Sitting in the mid-to-premium range for course platforms, Teachable isn't the cheapest option out there (Podia and Thinkific undercut at entry level) but it's not enterprise-priced either. They're chasing serious solo creators and small teams who want a polished, all-in-one tool without needing custom development.
Plans: Starter $39/mo · Builder $89/mo · Growth $189/mo · Custom Contact Sales
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Podia
Website, store, and email for creators.
Podia sits in the mid-market of the creator platform space — cheaper than Kajabi (which starts around $150/mo) but not trying to be the budget option like Teachable's lower tiers. They're going after the serious solo creator or small team who wants an all-in-one without Kajabi's price tag.
Plans: Mover $42/mo · Shaker $84/mo · Earthquaker $150/mo
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Loox
Photo reviews for Shopify.
Sits mid-to-premium in the Shopify reviews-app category — pricier than bare-bones review plugins but justified by the visual UGC angle (photo/video reviews) that competitors like Judge.me undercut on price for. They're chasing growth-stage DTC brands who see reviews as a conversion lever, not just social proof, and are willing to pay up for that framing.
Plans: Beginner $0/mo · Convert $49/mo · Unlimited $299/mo
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Thinkific
Online course platform for creators.
Thinkific sits mid-to-premium in the course-platform space — pricier than Teachable's entry point but cheaper than enterprise LMS players. They're courting serious course creators and small education businesses who've outgrown DIY tools but aren't ready for a full corporate LMS spend.
Plans: Basic $54/mo · Start $109/mo · Grow $219/mo · Thinkific Plus Contact Sales
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SpotOn
Restaurant POS and payments platform
SpotOn is playing the 'free to start' card to compete with Square and Clover on accessibility, but the real cost shows up in processing margin, not the sticker price — putting them mid-pack once you factor in effective rate rather than headline plan cost. They're clearly hunting for restaurants and local retail that are quote-shopping on upfront cost, not total cost of ownership.
Plans: All-In Plan $0/mo · POS Essentials $55/mo · Build Your Own Contact Sales
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Toast
Restaurant technology platform.
Plans: Starter Kit $0/mo · Point of Sale $69/mo · Build Your Own Contact Sales
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Lightspeed
POS for retail and hospitality.
This sits on the premium end of retail POS pricing — well above Square's free-to-cheap entry point — positioning Lightspeed as the choice for retailers who've outgrown generic POS tools and need retail-specific inventory and reporting depth. They're chasing established independent retailers, not first-time shop owners testing the waters.
Plans: Basic $89/mo · Core $149/mo · Plus $289/mo
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Yotpo
Reviews, loyalty, and SMS for brands.
At $89-$169/mo before volume scaling, Yotpo sits mid-market — pricier than bare-bones review widgets but cheaper than full-suite enterprise CX platforms. They're clearly chasing scaling Shopify/BigCommerce brands that have outgrown free tools but aren't ready for enterprise contracts yet.
Plans: Starter $89/mo · Pro $169/mo · Premium Contact Sales · Enterprise Contact Sales
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ClickFunnels
Sales funnels for entrepreneurs.
ClickFunnels sits mid-to-premium in the funnel-builder space — pricier than basic landing page tools but cheaper than full marketing suites once you factor in what it replaces (email, courses, affiliate tracking). They're not competing on price; they're betting that consolidating multiple tools into one flat fee beats stitching together cheaper point solutions.
Plans: Launch $97/mo · Scale $197/mo · Optimize $297/mo · Dominate $499/mo
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Recharge
Subscriptions for e-commerce brands.
At $99 entry, Recharge undercuts nothing — this is mid-to-premium territory in the subscription-commerce space, aimed at Shopify merchants who've outgrown app-store subscription plugins. They're not chasing scrappy DTC startups; they're going after growth-stage and enterprise brands where the Custom tier and Shopify Plus tie-in matter.
Plans: Starter $99/mo · Plus $499/mo · Custom Contact Sales
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Trustpilot
The review platform businesses build on.
At $99-$799/mo before add-ons, Trustpilot sits mid-to-premium in the reviews/reputation-management space, well above bare-bones tools like Google Business Profile management apps but not as bespoke (or opaque) as full enterprise CX suites. They're clearly optimizing for mid-market and up — the 12-month commitment and per-domain pricing signal they're not chasing solopreneurs or month-to-month bargain hunters.
Plans: Starter $99/mo · Plus $319/mo · Premium $799/mo · Enterprise Contact Sales
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OpenTable
Restaurant reservation and guest management platform
OpenTable plays in the premium tier of restaurant reservation software, trading on its massive diner-facing network rather than competing on subscription price alone. They're not chasing budget-conscious indie restaurants with this structure — the per-cover fees and US-only Basic plan signal they're optimizing for established restaurants that value diner discovery volume over a cheap monthly rate.
Plans: Basic $149/mo · Core $299/mo · Pro $499/mo
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Loop Returns
Returns management platform for Shopify brands.
Sitting in the low-to-mid range for dedicated returns management platforms, Loop isn't trying to compete on rock-bottom price — the free Checkout+ tier is a land grab, but real usage starts at $155/mo and climbs fast to $340/mo before you even factor in Order Tracking. They're clearly chasing mid-market Shopify brands that have outgrown native return processes but aren't yet enterprise-scale, positioning against pricier all-in-one platforms while undercutting custom-built solutions.
Plans: Checkout+ $0/mo · Essential $155/mo · Advanced $340/mo
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Kajabi
All-in-one knowledge commerce.
This is premium pricing for the creator economy — Kajabi starts where competitors like Teachable or Podia top out, positioning itself for creators who want an all-in-one platform and are willing to pay for it instead of stitching together cheaper point solutions. They're not chasing hobbyists; they're going after serious creators treating this as a real business.
Plans: Basic $179/mo · Growth $249/mo · Pro $499/mo
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Stamped
Reviews and loyalty for e-commerce.
At $199-$499/mo before volume scaling even kicks in, Stamped sits mid-to-premium compared to Yotpo or Okendo's entry tiers, and the lack of a free plan or trial signals they're not chasing scrappy Shopify starter stores. They're going after mid-market to established DTC brands who already know they need reviews/loyalty infrastructure and won't blink at a four-figure annual spend.
Plans: Bundle $0/mo · Reviews $199/mo · Loyalty $299/mo · Repeat $499/mo
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Owner.com
Restaurant website, online ordering, and marketing platform
At $249-499/mo plus no free trial or free tier, this isn't a scrappy budget tool — it's positioned for restaurants that already have real online order volume and are comparing against Toast, ChowNow, or Olo rather than free website builders. No trial is a bold move that signals confidence (or a sales-assisted onboarding process) rather than a self-serve land-grab.
Plans: Flexible $249/mo · Flat Rate $499/mo
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Ordoro
Multichannel shipping, inventory, and dropshipping management for online sellers
This sits on the pricier end for small merchants — $349/mo for inventory alone is a real commitment compared to bundled suites like ShipStation or Shopify's native tools. Ordoro's betting on mid-market brands with genuinely complex multi-channel or multi-warehouse ops who'll pay a premium for depth rather than casual sellers just needing basic labels.
Plans: SHIPPING $0/mo · DROPSHIPPING $299/mo · INVENTORY $349/mo
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EasyPost
Shipping API for developers.
EasyPost undercuts on entry price to hook developers with a generous free tier, then positions itself as a mid-to-premium player once you need real volume or global shipping — it's not competing to be the cheapest at scale, it's competing to be the easiest to start with. They're clearly chasing the shipping-API developer crowd first, then upselling into enterprise logistics teams via Forge and GlobalShip.
Plans: EasyPost Suite $0/mo · EasyPost Nexus $0/mo · EasyPost Forge Contact Sales · EasyPost GlobalShip Contact Sales
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Gelato
Global print-on-demand network.
They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise.
Plans: Free $0/mo · Gelato+ Contact Sales · Gelato Platinum Contact Sales
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Lemon Squeezy
Merchant of record for digital products.
That 5% + 50¢ puts them in premium territory compared to Stripe's ~3%, but they're betting on simplicity over raw cost efficiency. They're going after creators who want everything bundled rather than price-sensitive merchants.
Plans: email marketing $0/mo · ecommerce Contact Sales
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Okendo
Customer marketing for Shopify.
Sitting in the mid-to-premium tier of the reviews/UGC space, Okendo positions itself against Yotpo and Stamped as the higher-touch, more customizable option rather than a cheap self-serve tool. The lack of any free plan or trial signals they're not chasing small DTC startups — they want established brands with real budget who'll go through a sales conversation.
Plans: Okendo Platform Contact Sales · Okendo Platform Scale Contact Sales
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Snipcart
Add a cart to any site with HTML.
This is a value-metric play aimed at low-volume or highly custom storefronts rather than high-GMV brands — Shopify and BigCommerce charge flat subscriptions regardless of sales, so at real scale their percentage cut gets expensive fast compared to a flat fee. Snipcart's bet is on developers who want a lightweight, drop-in cart for custom-built sites and don't want to pay a big monthly platform fee just to get started.
Plans: Snipcart Contact Sales
E-commerce Software Pricing FAQ
- How much does e-commerce software cost?
- Entry prices run from $5/mo (Ecwid) to $299/mo (Ordoro), with a median entry price of $39/mo across the 35 priced products we track.
- What is the cheapest e-commerce software?
- Ecwid has the lowest entry price of the e-commerce software we track, at $5/mo. ShipStation ($14/mo) and Stamps.com ($14/mo) are next. Big Cartel and Judge.me are free to start on.
- Is there free e-commerce software?
- Yes — Big Cartel, Judge.me, Shippo and 18 more offer a free plan.
- How is e-commerce software usually priced?
- 20 of the 41 e-commerce tools we track use flat rate pricing, against 15 on hybrid and 5 on usage based.