E-commerce Software Pricing (2026)
What 40 e-commerce tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 13, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
E-commerce pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Ecwid | $5/mo | 4 | No | No |
| Loox | $9/mo | 3 | No | Yes |
| ShipStation | $14/mo | 3 | Yes | Yes |
| Stamps.com | $14/mo | 3 | No | Yes |
| Big Cartel | $15/mo | 2 | Yes | Yes |
| Judge.me | $15/mo | 2 | Yes | No |
| Systeme.io | $17/mo | 4 | Yes | No |
| Okendo | $19/mo | 5 | No | No |
| Shippo | $19/mo | 3 | Yes | No |
| Veeqo | $19/mo | 3 | Yes | Yes |
| EasyPost | $20/mo | 6 | Yes | No |
| Snipcart | $20/mo | 1 | No | Yes |
| Printful | $24/mo | 3 | Yes | Yes |
| AfterShip | $29/mo | 3 | No | No |
| Easyship | $29/mo | 4 | Yes | Yes |
| LearnWorlds | $29/mo | 4 | No | Yes |
| Payhip | $29/mo | 3 | Yes | No |
| BigCommerce | $39/mo | 4 | No | Yes |
| Printify | $39/mo | 3 | Yes | No |
| Sellfy | $39/mo | 3 | No | Yes |
| Shopify | $39/mo | 4 | No | Yes |
| Teachable | $39/mo | 7 | No | Yes |
| Podia | $42/mo | 3 | No | Yes |
| Thinkific | $54/mo | 4 | No | Yes |
| SpotOn | $55/mo | 3 | Yes | No |
| Toast | $69/mo | 6 | Yes | No |
| Lightspeed | $89/mo | 3 | No | No |
| Yotpo | $89/mo | 5 | Yes | No |
| ClickFunnels | $97/mo | 4 | No | Yes |
| Recharge | $99/mo | 3 | No | Yes |
| Trustpilot | $99/mo | 5 | Yes | Yes |
| OpenTable | $149/mo | 3 | No | Yes |
| Loop Returns | $155/mo | 3 | Yes | No |
| Stamped | $199/mo | 3 | No | No |
| Owner.com | $249/mo | 2 | No | No |
| Ordoro | $299/mo | 3 | Yes | Yes |
| Gelato | Custom | 3 | Yes | No |
| Gumroad | Custom | 1 | Yes | No |
| Kajabi | Custom | 4 | No | Yes |
| Lemon Squeezy | Custom | 2 | Yes | Yes |
Every e-commerce tool we track, cheapest first
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Ecwid
Add a store to any website.
Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point.
Plans: Starter $5/mo · Venture $35/mo · Business $65/mo · Unlimited $149/mo
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Loox
Photo reviews for Shopify.
Loox sits in the mid-range of Shopify review apps — not the cheapest (Judge.me has a free tier), but well below enterprise review platforms. They're clearly targeting serious Shopify merchants who've outgrown free tools but aren't ready for a full-blown VoC platform.
Plans: Beginner $9/mo · Convert $49/mo · Unlimited $299/mo
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ShipStation
Ship more in less time.
ShipStation sits in the mid-market of multi-carrier shipping software, competing with Shippo, EasyPost, and Pirateship — the $14.99 entry point is competitive but not the cheapest, and the Premium tier signals they're also chasing serious e-commerce operations that might otherwise look at EasyPost's API or Extensiv. They're positioning as the 'grows with you' option rather than a budget tool.
Plans: Starter $14/mo · Standard $29/mo · Premium $349/mo
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Stamps.com
Online postage and shipping software for printing discounted USPS and UPS labels
Sits in the low-to-mid range for shipping software, undercutting bigger logistics platforms while still charging a premium over free tools like PayPal or Pirate Ship's pay-as-you-go labels. They're chasing small businesses who've outgrown manual shipping but aren't ready for enterprise TMS pricing.
Plans: Basic $14/mo · Professional $29/mo · Multi-Location $49/mo
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Big Cartel
Simple online store builder for artists and independent makers.
This sits firmly in the budget tier compared to Shopify or BigCommerce, clearly targeting indie artists and makers who'd bounce at a $30+ starting price. The '$0 to start' framing on Platinum is a direct play to undercut Shopify's basic plan and capture price-sensitive creators before they ever comparison shop.
Plans: Platinum $15/mo · Diamond $30/mo
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Judge.me
Product reviews that convert.
They're the aggressive low-cost option in the Shopify reviews space, undercutting competitors like Yotpo and Okendo by a wide margin. The $15 ceiling is a direct pitch to mid-market Shopify merchants who are tired of review apps that scale fees alongside their success.
Plans: Free $0/mo · Awesome $15/mo
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Systeme.io
All-in-one marketing platform, cheap.
They're aggressively cheap relative to ClickFunnels, Kajabi, and Kartra — $97/mo for unlimited everything undercuts most all-in-one competitors by 3-5x at the high end. They're clearly going after the price-sensitive creator and online business market that finds Kajabi ($149+) hard to justify early on.
Plans: Free $0/mo · Startup $17/mo · Webinar $47/mo · Unlimited $97/mo
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Okendo
Customer marketing for Shopify.
At $19/mo entry and $105/mo for the full platform, Okendo is priced accessibly for Shopify mid-market but positions itself as a premium alternative to cheaper review tools like Judge.me or Stamped — the multi-product suite and bundle discounts are the pitch for merchants who want a consolidated post-purchase stack rather than stitching together point solutions.
Plans: Essentials $19/mo · Growth $119/mo · Power $299/mo · Advanced $499/mo · Enterprise Contact Sales
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Shippo
Shipping API and dashboard.
Shippo sits in the budget-to-mid tier of the shipping software space, competing directly with EasyPost and ShipStation on price accessibility — the free Starter plan is a deliberate wedge against both. They're not trying to win on premium positioning; they're trying to win on low friction entry and volume-based stickiness.
Plans: Starter $0/mo · Pro $19/mo · Premier Contact Sales
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Veeqo
Amazon-owned shipping and inventory management software for e-commerce sellers
Free shipping is a sharp wedge against ShipStation and Shippo, who charge from dollar one — that's Veeqo playing the volume game since Amazon subsidizes it to sell warehouse and fulfillment services. But once you need real inventory tools, the usage-based pricing means costs can sneak up past what a flat-rate competitor like Cin7 or inFlow would charge a similar-sized business.
Plans: Shipping $0/mo · Inventory $19/mo · High Volume $350/mo
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EasyPost
Shipping API for developers.
They're positioned as the developer-friendly middle ground — cheaper and more API-first than Shippo's higher tiers, but not trying to undercut on raw label cost like Pirateship. The real target is mid-market e-commerce and logistics teams who need programmable shipping infrastructure, not a UI-first tool.
Plans: Free Access (Wallet Carriers) $0/mo · Bring Your Own Carrier Accounts (BYOCA) $20/mo · Enterprise Plan Contact Sales · EasyPost Tracking API Contact Sales · EasyPost Advanced Tracking Contact Sales · EasyPost Insurance and Claims API Contact Sales
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Snipcart
Add a cart to any site with HTML.
Snipcart targets developers and small-to-mid merchants who want cart functionality without a full platform like Shopify. They're cheaper than full e-commerce suites at low volume but can get expensive fast at scale — 2% on $50K/month is $1,000 just in Snipcart fees, before gateway costs.
Plans: Snipcart $20/mo
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Printful
Print-on-demand fulfillment.
Printful sits in the mid-range of the print-on-demand space — not the cheapest base prices, but the brand quality and integrations justify the premium over budget competitors like Printify's free tier. They're clearly targeting serious Shopify and Etsy sellers who want reliability over rock-bottom costs.
Plans: Free $0/mo · Printful Growth $24/mo · Enterprise Contact Sales
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AfterShip
Post-purchase experience platform.
AfterShip sits in the mid-market range for post-purchase tracking tools — not the cheapest (plenty of Shopify apps undercut them), but not enterprise-priced either. They're going after scaling DTC brands and mid-size retailers who've outgrown basic carrier emails but aren't ready to build custom tracking infrastructure.
Plans: Essentials $29/mo · Premium $59/mo · Enterprise Contact Sales
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Easyship
Shipping platform with discounted rates across 550+ courier services.
Easyship sits in the mid-market lane — pricier than bare-bones shipping calculators but cheaper than enterprise logistics platforms like ShipStation's higher tiers. They're chasing DTC brands and small-to-mid ecommerce sellers who've outgrown manual shipping but aren't ready for a full 3PL relationship.
Plans: Free $0/mo · Plus $29/mo · Premier $69/mo · Scale $99/mo
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LearnWorlds
White-label course platform.
LearnWorlds sits in the mid-to-premium range for course platforms — more expensive than Teachable's entry tiers but competitive with Thinkific and Kajabi for serious course creators. They're clearly going after professional educators and training businesses, not hobbyists or first-time creators.
Plans: STARTER $29/mo · PRO TRAINER $99/mo · LEARNING CENTER $299/mo · CORPORATE Contact Sales
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Payhip
Sell digital downloads and courses.
Payhip is the scrappy, low-barrier alternative to Gumroad and Lemon Squeezy — easier to start for free, but the fee structure is nearly identical to Gumroad's model. They're fishing for solo creators and small digital product sellers who want zero upfront commitment and are comfortable doing the fee math themselves.
Plans: Free Forever $0/mo · Plus $29/mo · Pro $99/mo
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BigCommerce
Enterprise ecommerce platform.
At $39 entry, BigCommerce undercuts Shopify's comparable tiers, but the jump to $399 for Scale and $1499 for Performance signals they're chasing mid-market and enterprise-ish merchants, not just small shops. They're positioning as the platform that gets cheaper (in fee terms) as you grow, trying to poach high-GMV brands who are tired of Shopify's flat transaction fees.
Plans: Core $39/mo · Growth $105/mo · Scale $399/mo · Performance $1499/mo
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Printify
Print-on-demand marketplace.
At $39/mo for Premium, Printify sits in the accessible mid-market — cheaper than building a custom fulfillment stack, competitive with Printful's paid tiers. They're clearly going after serious Etsy and Shopify sellers who've outgrown free tools but aren't enterprise-scale yet.
Plans: Free $0/mo · Premium $39/mo · Enterprise Contact Sales
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Sellfy
Sell digital and print-on-demand products.
Sellfy sits in the mid-market of digital commerce platforms — cheaper than Shopify with apps stacked on, but pricier than bare-bones options like Gumroad's free tier. They're clearly targeting creators and small digital businesses who want an all-in-one storefront without stitching together tools, and the annual discount to $29/mo makes Starter competitive for that audience.
Plans: Starter $39/mo · Business $79/mo · Premium $159/mo
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Shopify
E-commerce platform for online stores.
Shopify sits mid-to-premium against BigCommerce and Wix, but the real gap is that huge leap to Plus — there's no mid-market bridge, so you're either a small business or an enterprise account. They're clearly optimizing to capture growing merchants early with the $1/month promo, then monetize hard once switching costs kick in.
Plans: Basic $39/mo · Grow $105/mo · Advanced $399/mo · Plus $2300/mo
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Teachable
Create and sell online courses.
Teachable sits in the mid-market of the creator education space — not as cheap as Thinkific's entry points, not as premium as Kajabi's all-in-one positioning. They're clearly targeting serious individual educators who've outgrown free tools and corporate L&D teams that want a dedicated course platform without the complexity of an LMS like Docebo or Cornerstone.
Plans: Starter $39/mo · Builder $89/mo · Growth $189/mo · Core $500/mo · Pro $1000/mo · Educators Contact Sales · Enterprise Contact Sales
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Podia
Website, store, and email for creators.
Podia sits in the mid-market of the creator platform space — cheaper than Kajabi (which starts around $150/mo) but not trying to be the budget option like Teachable's lower tiers. They're going after the serious solo creator or small team who wants an all-in-one without Kajabi's price tag.
Plans: Mover $42/mo · Shaker $84/mo · Earthquaker $150/mo
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Thinkific
Online course platform for creators.
Sitting above budget tools like Teachable's entry tiers but below full LMS platforms like Docebo or TalentLMS, Thinkific is pitching itself as the serious creator-to-business upgrade path. They're going after established course creators and mid-market L&D teams who've outgrown the cheap stuff but don't need enterprise complexity.
Plans: Basic $54/mo · Start $109/mo · Grow $219/mo · Plus Contact Sales
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SpotOn
Restaurant POS and payments platform
The $0 entry point is an aggressive land-grab move against Square and Toast, who typically charge even for basic plans — SpotOn's betting it can make up the margin on processing fees instead of software fees. That makes them look cheap on paper while competing hard for price-sensitive restaurants and retailers who'll compare headline numbers before digging into the fine print.
Plans: All-In Plan $0/mo · POS Essentials $55/mo · Build Your Own Contact Sales
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Toast
Restaurant technology platform.
Toast sits in the mid-market for restaurant tech — not as cheap as Square for Restaurants, not as enterprise-heavy as Oracle MICROS. The $0 entry tier is a direct shot at Square's free POS, while the Retail tab signals they're quietly expanding beyond their core restaurant identity to compete with Lightspeed and Shopify POS.
Plans: Starter Kit $0/mo · Point of Sale $69/mo · Save money by bundling POS and Toast Payroll $69/mo · Point of Sale $90/mo · Build Your Own Contact Sales · Build Your Own Contact Sales
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Lightspeed
POS for retail and hospitality.
They're firmly in the mid-to-premium tier for retail POS — more expensive than Square for Retail but competing head-on with Shopify POS and Clover. They're clearly going after established brick-and-mortar retailers who've outgrown entry-level tools, not first-time shop owners looking for the cheapest option.
Plans: Basic $89/mo · Core $149/mo · Plus $289/mo
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Yotpo
Reviews, loyalty, and SMS for brands.
At $89-$169/mo for entry tiers, Yotpo sits mid-to-premium compared to alternatives like Stamped or Judge.me, which undercut them significantly on price. They're clearly going after established Shopify brands willing to pay for brand equity and ecosystem depth, not bootstrappers hunting for the cheapest reviews widget.
Plans: Free $0/mo · Starter $89/mo · Pro $169/mo · Premium Contact Sales · Enterprise Contact Sales
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ClickFunnels
Sales funnels for entrepreneurs.
Plans: Launch $97/mo · Scale $197/mo · Optimize $297/mo · Dominate $499/mo
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Recharge
Subscriptions for e-commerce brands.
Recharge sits in the mid-to-premium range for subscription management — they're not the scrappy cheap option, but they're not hiding from the price tag either. They're going after established DTC brands with real subscription revenue, not bootstrappers, and the Shopify Plus discount on Custom is a deliberate play to lock in high-GMV merchants before they consider alternatives like Skio or Smartrr.
Plans: Starter $99/mo · Plus $499/mo · Custom Contact Sales
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Trustpilot
The review platform businesses build on.
Trustpilot sits in the mid-to-premium range for review management platforms — more expensive than scrappy alternatives like Birdeye's entry tiers, but positioned as the credibility play given their brand recognition with consumers. They're going after e-commerce and SaaS companies that need a trusted third-party review signal, not just internal NPS tools.
Plans: Free $0/mo · Starter $99/mo · Plus $319/mo · Premium $799/mo · Enterprise Contact Sales
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OpenTable
Restaurant reservation and guest management platform
OpenTable plays in the premium tier of restaurant reservation software, trading on its massive diner-facing network rather than competing on subscription price alone. They're not chasing budget-conscious indie restaurants with this structure — the per-cover fees and US-only Basic plan signal they're optimizing for established restaurants that value diner discovery volume over a cheap monthly rate.
Plans: Basic $149/mo · Core $299/mo · Pro $499/mo
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Loop Returns
Returns management platform for Shopify brands.
Sitting in the low-to-mid price band for returns management software, Loop is clearly positioned to undercut bigger enterprise-first players while still gating serious volume into custom Enterprise deals. The free Checkout+ tier is a wedge to land smaller Shopify merchants cheap and expand them later.
Plans: Checkout+ $0/mo · Essential $155/mo · Advanced $340/mo
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Stamped
Reviews and loyalty for e-commerce.
Stamped sits in the mid-to-premium range for Shopify-focused retention tools — not as cheap as entry-level review apps like Judge.me, but undercutting full-suite platforms like Yotpo at scale. They're clearly targeting established DTC brands with real order volume, not early-stage stores.
Plans: Reviews $199/mo · Loyalty $299/mo · Lifecycle $499/mo
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Owner.com
Restaurant website, online ordering, and marketing platform
Sitting at $249-499/mo before any per-order fees, Owner.com is priced toward the higher end for single-location independent restaurants, going after operators who'd otherwise cobble together a website, marketing tools, and loyalty program separately. The multi-location discount signals they're also chasing small regional chains, not just mom-and-pop shops.
Plans: Flexible $249/mo · Flat Rate $499/mo
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Ordoro
Multichannel shipping, inventory, and dropshipping management for online sellers
This sits on the pricier end for small merchants — $349/mo for inventory alone is a real commitment compared to bundled suites like ShipStation or Shopify's native tools. Ordoro's betting on mid-market brands with genuinely complex multi-channel or multi-warehouse ops who'll pay a premium for depth rather than casual sellers just needing basic labels.
Plans: SHIPPING $0/mo · DROPSHIPPING $299/mo · INVENTORY $349/mo
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Gelato
Global print-on-demand network.
They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise.
Plans: Free $0/mo · Gelato+ Contact Sales · Gelato Platinum Contact Sales
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Kajabi
All-in-one knowledge commerce.
Kajabi plays the premium all-in-one card against Teachable and Thinkific — they're not trying to win on price, they're selling the 'one platform to replace five tools' story. The 50% spring promo is a tell that they're feeling pressure from cheaper competitors and need to lower the entry barrier without permanently cutting rates.
Plans: Starter Contact Sales · Basic Contact Sales · Growth Contact Sales · Pro Contact Sales
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Lemon Squeezy
Merchant of record for digital products.
That 5% + 50¢ puts them in premium territory compared to Stripe's ~3%, but they're betting on simplicity over raw cost efficiency. They're going after creators who want everything bundled rather than price-sensitive merchants.
Plans: email marketing $0/mo · ecommerce Contact Sales
E-commerce Software Pricing FAQ
- How much does e-commerce software cost?
- Entry prices run from $5/mo (Ecwid) to $299/mo (Ordoro), with a median entry price of $39/mo across the 36 priced products we track.
- What is the cheapest e-commerce software?
- Ecwid has the lowest entry price of the e-commerce software we track, at $5/mo. Loox ($9/mo) and ShipStation ($14/mo) are next. ShipStation and Big Cartel are free to start on.
- Is there free e-commerce software?
- Yes — ShipStation, Big Cartel, Judge.me and 17 more offer a free plan.
- How is e-commerce software usually priced?
- 20 of the 40 e-commerce tools we track use flat rate pricing, against 11 on hybrid and 9 on usage based.