Sellfy Pricing (2026)

Flat-rate subscription with no per-seat costs — you're paying for access to the platform plus an implicit sales volume ceiling, since exceeding your annual cap triggers a 2% overage fee. Payment processing (PayPal/Stripe at ~2.9% + 30¢) stacks on top, so your real cost scales with revenue even though the plan price doesn't.

From $39/mo 3 plans flat-rate Free trial
Starter Popular
$39/mo
Business
$79/mo
Premium
$159/mo
Verified Jul 26, 2026 Official pricing page

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Starter

Popular
$39/mo $29/mo annual
  • Up to $10k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Core marketing features
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Custom fields
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Product upselling
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Business

$79/mo $59/mo annual
  • Up to $50k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Premium

$159/mo $119/mo annual
  • Up to $200k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Product and design migration
  • Priority support
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support

AI Pricing Analysis

Pricing Model

Flat-rate subscription with no per-seat costs — you're paying for access to the platform plus an implicit sales volume ceiling, since exceeding your annual cap triggers a 2% overage fee. Payment processing (PayPal/Stripe at ~2.9% + 30¢) stacks on top, so your real cost scales with revenue even though the plan price doesn't.

Tier Strategy

Starter is for solo creators just getting a store off the ground; Business is where growing sellers land when they need more products, subscribers, or marketing tools; Premium targets high-volume operators who need the full feature set and can justify $119/mo on annual. The natural upgrade trigger is hitting product or subscriber limits, or needing features like upsells and cart abandonment that are gated to higher tiers.

Competitive Positioning

Sellfy sits in the mid-market of digital commerce platforms — cheaper than Shopify with apps stacked on, but pricier than bare-bones options like Gumroad's free tier. They're clearly targeting creators and small digital businesses who want an all-in-one storefront without stitching together tools, and the annual discount to $29/mo makes Starter competitive for that audience.

Growth Lever

The 2% overage fee is a quiet but effective expansion lever — once you're selling enough to feel that pinch, upgrading is the rational move. Beyond that, store migration assistance and advanced marketing features are locked to annual Business/Premium, which nudges serious sellers toward higher commitment and higher spend.

Sellfy Pricing FAQ

How much does Sellfy cost?
Paid plans start at $39/mo, going up to $159/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Flat-rate subscription with no per-seat costs — you're paying for access to the platform plus an implicit sales volume ceiling, since exceeding your annual cap triggers a 2% overage fee. Payment processing (PayPal/Stripe at ~2.9% + 30¢) stacks on top, so your real cost scales with revenue even though the plan price doesn't.
Is there a discount for annual billing?
Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Save 25% with yearly billing."
Which plan makes sense for me?
Starter is for solo creators just getting a store off the ground; Business is where growing sellers land when they need more products, subscribers, or marketing tools; Premium targets high-volume operators who need the full feature set and can justify $119/mo on annual. The natural upgrade trigger is hitting product or subscriber limits, or needing features like upsells and cart abandonment that are gated to higher tiers.

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Comparing Sellfy to something specific? Try Sellfy vs AfterShip, Sellfy vs BigCommerce, or Sellfy vs ClickFunnels.

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