Ecwid Pricing (2026)

Flat-rate tiers with no transaction fees — you're paying for feature access and store capabilities, not a cut of your revenue. That no-transaction-fee stance is a deliberate value prop, especially for higher-volume sellers who'd bleed money on percentage-based models.

From $5/mo 4 plans flat-rate
Starter
$5/mo
Venture
$35/mo
Business
$65/mo
Unlimited
$149/mo
Verified Jul 26, 2026 Official pricing page

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Starter

$5/mo
  • Up to 10 products
  • 70+ site templates to choose from
  • Default company.site domain
  • Add a store to any site
  • Email support

Venture

$35/mo $29/mo annual
  • Up to 100 products + e-goods
  • Selling on Instagram & Facebook
  • Mobile store management app
  • Live chat support
  • Access to App Market
  • Automated tax calculations
  • Discount coupons
  • Custom checkout
  • Buy a custom domain
  • Built-in reports & analytics

Business

$65/mo $49/mo annual
  • Up to 2,500 products
  • Selling on marketplaces
  • Selling subscriptions
  • Add staff (2 accounts)
  • Phone support
  • Abandoned carts recovery
  • Wholesale pricing groups
  • Multi-lingual store
  • Promotions, aka planned sales events (3)
  • Custom URL slugs
  • Product reviews
  • Advanced reports & analytics

Unlimited

$149/mo $119/mo annual
  • Unlimited products
  • Sell in-person (POS integration)
  • Unlimited Staff accounts
  • Priority Support
  • Promotions (500)

AI Pricing Analysis

Pricing Model

Flat-rate tiers with no transaction fees — you're paying for feature access and store capabilities, not a cut of your revenue. That no-transaction-fee stance is a deliberate value prop, especially for higher-volume sellers who'd bleed money on percentage-based models.

Tier Strategy

Starter at $5 is basically a hobbyist or side-project tier; Venture at $35 is where real small businesses land once they need things like discount coupons or abandoned cart recovery. The jump to Business ($65) is triggered by needing wholesale pricing or product variations at scale, and Unlimited ($149) is for merchants who want zero restrictions and priority support.

Competitive Positioning

Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point.

Growth Lever

Feature gating is the primary upgrade driver — things like abandoned cart recovery, gift cards, and advanced product options are locked to higher tiers, not seat counts or GMV thresholds. The Starter plan's flat $5 annual price (no discount applied) suggests Ecwid almost wants you to stay there briefly and quickly feel the ceiling.

Ecwid Pricing FAQ

How much does Ecwid cost?
Paid plans start at $5/mo, going up to $149/mo for larger teams.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Flat-rate tiers with no transaction fees — you're paying for feature access and store capabilities, not a cut of your revenue. That no-transaction-fee stance is a deliberate value prop, especially for higher-volume sellers who'd bleed money on percentage-based models.
Is there a discount for annual billing?
Yes — you save up to 25% if you pay annually instead of month-to-month. They also mention: "Save 16% with annual billing."
Which plan makes sense for me?
Starter at $5 is basically a hobbyist or side-project tier; Venture at $35 is where real small businesses land once they need things like discount coupons or abandoned cart recovery. The jump to Business ($65) is triggered by needing wholesale pricing or product variations at scale, and Unlimited ($149) is for merchants who want zero restrictions and priority support.

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Comparing Ecwid to something specific? Try Ecwid vs AfterShip, Ecwid vs BigCommerce, or Ecwid vs ClickFunnels.

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