Ecwid vs AfterShip Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Essentials
- Branded tracking page with your logo & colors
- Automatic carrier detection and correction
- Email & SMS notifications for every shipment milestone
- Tracking dashboard with status & reports
Premium
- Fully customizable tracking page + custom domain
- AI-powered EDD & product recommendations
- Full analytics suite
- API & webhooks
- Order Edits
Enterprise
- Dedicated CSM & onboarding
- Enterprise SLAs & SSO
- Custom integrations
- Multi-org management
Ecwid vs AfterShip FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $29/mo for AfterShip.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while AfterShip goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. AfterShip: AfterShip sits in the mid-market range for post-purchase tracking tools — not the cheapest (plenty of Shopify apps undercut them), but not enterprise-priced either. They're going after scaling DTC brands and mid-size retailers who've outgrown basic carrier emails but aren't ready to build custom tracking infrastructure.
Keep tabs on both.
We'll monitor pricing changes for Ecwid and AfterShip and let you know when something moves.