BigCommerce Pricing (2026)
It's a hybrid: a flat monthly subscription, but the plan you're allowed on is gated by trailing 12-month GMV (gross order value minus 10%), so the real value metric is how much revenue your store moves. On top of that, self-service plans get hit with an Open Payment Provider fee on orders that skip the embedded payment providers, which quietly nudges merchants toward BigCommerce's own payments stack.
- Core
- $39/mo
- Growth
- $105/mo
- Scale Popular
- $399/mo
- Performance
- $1499/mo
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Core
- Up to $30K TTM GMV; plan auto-upgrades to Growth
- Zero fees with Embedded Payment Providers*
- 24/7 chat & email support*
- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- ShipperHQ shipping rules engine
- Inventory locations
- GMV cap
- Online storefront
- Multi-storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
Growth
- Up to $100K TTM GMV; plan auto-upgrades to Scale
- Zero fees with Embedded Payment Providers*
- 24/7 live phone & chat support
- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- ShipperHQ shipping rules engine
- Customer groups and segmentation
- Abandoned cart saver
- Persistent cart
- Stored credit cards
- Inventory locations
- GMV cap
- Online storefront
- Multi-storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
- 24/7 phone support (included)*
- Express routing & priority support
Scale
Popular- $33,333/month GMV; (0.9% on GMV above cap)
- Zero fees with Embedded Payment Providers*
- 24/7 live phone & chat support
- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- ShipperHQ shipping rules engine
- Customer groups and segmentation
- Abandoned cart saver
- Persistent cart
- Stored credit cards
- Google customer reviews
- Product filtering
- Custom product filtering
- Inventory locations
- GMV cap
- Online storefront
- Multi-storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
- 24/7 phone support (included)*
- Express routing & priority support
Performance
- Custom payment terms that fit your volume
- Dedicated Customer Success Manager
- 24/7 live phone & chat support
- Mobile responsive website
- BigCommerce mobile app
- Single-page checkout
- Apple Pay, Google Pay, and Amazon Pay
- Products, file storage, and bandwidth
- Staff accounts
- Coupons, discounts, and gift cards
- Multi-currency
- Real-time shipping quotes
- Professional reporting tools
- Built-in blog
- Product ratings and reviews
- Free sitewide HTTPS and dedicated SSL
- Customer groups and segmentation
- Abandoned cart saver
- Persistent cart
- Stored credit cards
- Google customer reviews
- Product filtering
- Custom product filtering
- Price Lists
- Advanced promotions management
- Inventory locations
- GMV cap
- Online storefront
- Multi-storefront
- Point of sale
- Amazon / eBay / Walmart
- Google / Meta / TikTok / Microsoft / Pinterest (Feedonomics Surface)
- 24/7 tech support — chat & email
- 24/7 phone support (included)*
- Express routing & priority support
- Customer Success Manager
- API support
Does BigCommerce have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 15 days, with no credit card required, and paid plans start at $39/mo.
Want free? Wix, Big Cartel, and EasyPost have free plans: see all BigCommerce alternatives →
AI Pricing Analysis
Pricing Model
It's a hybrid: a flat monthly subscription, but the plan you're allowed on is gated by trailing 12-month GMV (gross order value minus 10%), so the real value metric is how much revenue your store moves. On top of that, self-service plans get hit with an Open Payment Provider fee on orders that skip the embedded payment providers, which quietly nudges merchants toward BigCommerce's own payments stack.
Tier Strategy
Core at $39 is for new or small stores finding their footing, Growth at $105 for stores with real traction, and Scale at $399 for established merchants pushing serious volume. Performance, starting at $1,499/mo billed annually, is custom-priced enterprise territory. The upgrade trigger is mostly mechanical: cross your GMV threshold and you're moved up a tier, so you graduate because your business grew, not because you wanted a feature.
Competitive Positioning
The entry price sits in the middle of the pack for hosted ecommerce, but the real story is the steep ladder: $39 to $1,499 is a long climb, and BigCommerce clearly wants to be the platform that grows with you rather than the cheapest starter. With no free plan and only a trial, they're targeting merchants already committed to selling, with a pitch aimed at scaling mid-market and enterprise brands more than hobbyists.
Growth Lever
Expansion is driven by revenue, not seats: as your trailing 12-month GMV climbs, the plan ceiling forces you up, which means BigCommerce's revenue grows right alongside your store's success. The 25% annual discount sweetens commitment, and the payment provider fee on non-embedded processors adds a second lever by making off-platform payments more expensive.
Want the strategist's read on the live page? Read the AI teardown of BigCommerce's pricing page →
BigCommerce Pricing FAQ
- How much does BigCommerce cost?
- Paid plans start at $39/mo, going up to $1499/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 15 days. You don't need a credit card to start.
- How does the pricing work?
- It's a hybrid: a flat monthly subscription, but the plan you're allowed on is gated by trailing 12-month GMV (gross order value minus 10%), so the real value metric is how much revenue your store moves. On top of that, self-service plans get hit with an Open Payment Provider fee on orders that skip the embedded payment providers, which quietly nudges merchants toward BigCommerce's own payments stack.
- Is there a discount for annual billing?
- Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Save 25% with annual billing."
- Which plan makes sense for me?
- Core at $39 is for new or small stores finding their footing, Growth at $105 for stores with real traction, and Scale at $399 for established merchants pushing serious volume. Performance, starting at $1,499/mo billed annually, is custom-priced enterprise territory. The upgrade trigger is mostly mechanical: cross your GMV threshold and you're moved up a tier, so you graduate because your business grew, not because you wanted a feature.
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Comparing BigCommerce to something specific? Try BigCommerce vs Shopify, BigCommerce vs Squarespace, or BigCommerce vs Wix. Or see the best BigCommerce alternatives, ranked.
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