OpenTable Pricing (2026)
OpenTable starts at $149/mo.
It's a hybrid: you pay a flat monthly subscription ($149-$499), and on Basic there's a usage layer on top at $1.50 per network cover after a 30-day free window. So the real value metric is diners seated through OpenTable's marketplace, not seats or locations.
- Basic
- $149/mo
- Core
- $299/mo
- Pro
- $499/mo
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OpenTable has changed its pricing 1 time since we started watching. Last change Oct 22, 2026.
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Basic
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Core
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Pro
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Does OpenTable have a free plan?
No. OpenTable lists no free plan or trial on its pricing page. Paid plans start at $149/mo.
Want free? Big Cartel, EasyPost, and Easyship have free plans: see all OpenTable alternatives →
AI Pricing Analysis
Pricing Model
It's a hybrid: you pay a flat monthly subscription ($149-$499), and on Basic there's a usage layer on top at $1.50 per network cover after a 30-day free window. So the real value metric is diners seated through OpenTable's marketplace, not seats or locations.
Tier Strategy
Basic is the on-ramp for single-location US independents who want reservations and basic guest messaging without a sales call. Core and Pro both push you to a demo request, which signals the upgrade trigger is operational complexity (multi-location, deeper guest data, custom setup) rather than a feature you can self-serve into.
Competitive Positioning
Mid-to-premium for the restaurant reservation space: $149 as the entry price sits well above the lean tools that charge double digits, but it's backed by the network effect of OpenTable's diner base. They're betting restaurants will pay more to access that demand rather than just a booking widget.
Growth Lever
The per-cover fee is the sneaky one: the more diners the marketplace sends you after the free month, the more Basic costs, which nudges busy restaurants toward a higher flat tier. Waitlist messaging is withheld from Basic and premium SMS is sold as an add-on, so communication features are the clearest paywall and upsell path (note: per-tier feature inclusion couldn't be verified from the page, so treat anything beyond that as unconfirmed).
Want the strategist's read on the live page? Read the AI teardown of OpenTable's pricing page →
OpenTable Pricing FAQ
- How much does OpenTable cost?
- Paid plans start at $149/mo, going up to $499/mo for larger teams.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- It's a hybrid: you pay a flat monthly subscription ($149-$499), and on Basic there's a usage layer on top at $1.50 per network cover after a 30-day free window. So the real value metric is diners seated through OpenTable's marketplace, not seats or locations.
- Which plan makes sense for me?
- Basic is the on-ramp for single-location US independents who want reservations and basic guest messaging without a sales call. Core and Pro both push you to a demo request, which signals the upgrade trigger is operational complexity (multi-location, deeper guest data, custom setup) rather than a feature you can self-serve into.
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