OpenTable Pricing (2026)

This is really a hybrid dressed up as flat-rate: you pay a fixed monthly subscription plus a per-cover fee for every diner OpenTable sources through its network, so your actual bill scales with restaurant traffic, not headcount or seats. Website reservations get taxed separately too on the cheapest tier, so the 'flat-rate' sticker price undersells how variable the real cost gets.

From $149/mo 3 plans flat-rate Free trial Best OpenTable alternatives →
Basic
$149/mo
Core
$299/mo
Pro
$499/mo
Verified Aug 13, 2026 Official pricing page

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Basic

$149/mo
  • OpenTable profile and listing
  • Booking widget
  • Review management
  • Booking integrations (100+ sites & apps)
  • Digital advertising
  • Ad tracking
  • Experiences
  • Ticketing
  • Notify Me
  • Deposits and credit card holds
  • Customizable floor plans
  • Smart Assign (table management)
  • Advanced inventory controls
  • Access Rules
  • In-house and online waitlist
  • POS integration
  • Mobile app with floor plan
  • Real-time guest spend alerts
  • Direct messaging
  • Automated reservation messages
  • Premium SMS Messaging
  • Guest database, tags and notes
  • 360 guest profiles
  • Pre-shift report
  • Automated email campaigns
  • Automated guest tags
  • Custom post-dining surveys

Core

$299/mo
  • OpenTable profile and listing
  • Booking widget
  • Review management
  • Booking integrations (100+ sites & apps)
  • Digital advertising
  • Ad tracking
  • Experiences
  • Ticketing
  • Notify Me
  • Deposits and credit card holds
  • Customizable floor plans
  • Smart Assign (table management)
  • Advanced inventory controls
  • Access Rules
  • In-house and online waitlist
  • POS integration
  • Mobile app with floor plan
  • Real-time guest spend alerts
  • Direct messaging
  • Automated reservation messages
  • Premium SMS Messaging
  • Guest database, tags and notes
  • 360 guest profiles
  • Pre-shift report
  • Automated email campaigns
  • Automated guest tags
  • Custom post-dining surveys

Pro

$499/mo
  • OpenTable profile and listing
  • Booking widget
  • Review management
  • Booking integrations (100+ sites & apps)
  • Digital advertising
  • Ad tracking
  • Experiences
  • Ticketing
  • Notify Me
  • Deposits and credit card holds
  • Customizable floor plans
  • Smart Assign (table management)
  • Advanced inventory controls
  • Access Rules
  • In-house and online waitlist
  • POS integration
  • Mobile app with floor plan
  • Real-time guest spend alerts
  • Direct messaging
  • Automated reservation messages
  • Premium SMS Messaging
  • Guest database, tags and notes
  • 360 guest profiles
  • Pre-shift report
  • Automated email campaigns
  • Automated guest tags
  • Custom post-dining surveys

Does OpenTable have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, and paid plans start at $149/mo.

Want free? Big Cartel, EasyPost, and Easyship have free plans: see all OpenTable alternatives →

AI Pricing Analysis

Pricing Model

This is really a hybrid dressed up as flat-rate: you pay a fixed monthly subscription plus a per-cover fee for every diner OpenTable sources through its network, so your actual bill scales with restaurant traffic, not headcount or seats. Website reservations get taxed separately too on the cheapest tier, so the 'flat-rate' sticker price undersells how variable the real cost gets.

Tier Strategy

Basic is a US-only entry point clearly built for single-location, lower-volume restaurants willing to eat per-cover fees and pay extra just to take reservations off their own website. Core and Pro are for operators who've realized those add-on fees add up — both bundle in website reservations and drop the network-cover rate to $1, with Pro presumably layering in more marketing/analytics muscle for multi-unit or high-cover restaurants that need to justify the jump to $499.

Competitive Positioning

OpenTable plays in the premium tier of restaurant reservation software, trading on its massive diner-facing network rather than competing on subscription price alone. They're not chasing budget-conscious indie restaurants with this structure — the per-cover fees and US-only Basic plan signal they're optimizing for established restaurants that value diner discovery volume over a cheap monthly rate.

Growth Lever

The real upgrade trigger is cover volume: once a restaurant's network-sourced covers pile up, the $1.50/cover fee on Basic gets painful fast compared to Core's $1 rate, and free website reservations alone can justify skipping Basic entirely. Beyond that, upsells like Premium SMS Messaging and the 2% fee on prepaid experiences/ticketing show the expansion path is about monetizing every transaction type a restaurant runs through the platform, not just seat count.

Want the strategist's read on the live page? Read the AI teardown of OpenTable's pricing page →

OpenTable Pricing FAQ

How much does OpenTable cost?
Paid plans start at $149/mo, going up to $499/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
This is really a hybrid dressed up as flat-rate: you pay a fixed monthly subscription plus a per-cover fee for every diner OpenTable sources through its network, so your actual bill scales with restaurant traffic, not headcount or seats. Website reservations get taxed separately too on the cheapest tier, so the 'flat-rate' sticker price undersells how variable the real cost gets.
Which plan makes sense for me?
Basic is a US-only entry point clearly built for single-location, lower-volume restaurants willing to eat per-cover fees and pay extra just to take reservations off their own website. Core and Pro are for operators who've realized those add-on fees add up — both bundle in website reservations and drop the network-cover rate to $1, with Pro presumably layering in more marketing/analytics muscle for multi-unit or high-cover restaurants that need to justify the jump to $499.

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Comparing OpenTable to something specific? Try OpenTable vs AfterShip, OpenTable vs Big Cartel, or OpenTable vs BigCommerce. Or see the best OpenTable alternatives, ranked.

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