OpenTable vs Big Cartel Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

OpenTable pricing Big Cartel pricing
Starts at $149/mo $15/mo
Number of plans 3 2
Free plan —
Free trial —
Pricing model hybrid flat-rate

Price is one row. To weigh the features too, use our feature comparison template →

Basic

$149/mo
  • OpenTable profile and listing
  • Booking widget
  • Review management
  • Booking integrations (100+ sites & apps)
  • Digital advertising
  • Ad tracking
  • Experiences
  • Ticketing
  • Notify Me
  • Deposits and credit card holds
  • Customizable floor plans
  • Smart Assign (table management)
  • Advanced inventory controls
  • Access Rules
  • In-house and online waitlist
  • POS integration
  • Mobile app with floor plan
  • Real-time guest spend alerts
  • Direct messaging
  • Automated reservation messages
  • Premium SMS Messaging
  • Guest database, tags and notes
  • 360 guest profiles
  • Pre-shift report
  • Automated email campaigns
  • Automated guest tags
  • Custom post-dining surveys

Core

$299/mo
  • OpenTable profile and listing
  • Booking widget
  • Review management
  • Booking integrations (100+ sites & apps)
  • Digital advertising
  • Ad tracking
  • Experiences
  • Ticketing
  • Notify Me
  • Deposits and credit card holds
  • Customizable floor plans
  • Smart Assign (table management)
  • Advanced inventory controls
  • Access Rules
  • In-house and online waitlist
  • POS integration
  • Mobile app with floor plan
  • Real-time guest spend alerts
  • Direct messaging
  • Automated reservation messages
  • Premium SMS Messaging
  • Guest database, tags and notes
  • 360 guest profiles
  • Pre-shift report
  • Automated email campaigns
  • Automated guest tags
  • Custom post-dining surveys

Pro

$499/mo
  • OpenTable profile and listing
  • Booking widget
  • Review management
  • Booking integrations (100+ sites & apps)
  • Digital advertising
  • Ad tracking
  • Experiences
  • Ticketing
  • Notify Me
  • Deposits and credit card holds
  • Customizable floor plans
  • Smart Assign (table management)
  • Advanced inventory controls
  • Access Rules
  • In-house and online waitlist
  • POS integration
  • Mobile app with floor plan
  • Real-time guest spend alerts
  • Direct messaging
  • Automated reservation messages
  • Premium SMS Messaging
  • Guest database, tags and notes
  • 360 guest profiles
  • Pre-shift report
  • Automated email campaigns
  • Automated guest tags
  • Custom post-dining surveys

Platinum

Popular
$15/mo
  • Support for custom domains
  • Sell physical and digital products
  • Print shipping labels and track orders
  • Customize your shop design
  • Easy-install apps for print-on-demand & more

Diamond

$30/mo
  • Recover abandoned carts
  • Schedule product drops
  • Password-protect products
  • Connect to 7,000+ apps with Zapier
  • Priority support from humans

OpenTable vs Big Cartel FAQ

Which one is cheaper?
Big Cartel is the cheaper option, starting at $15/mo vs $149/mo for OpenTable.
Can I use either one for free?
Big Cartel has a free plan. OpenTable doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. OpenTable uses hybrid pricing, while Big Cartel goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. OpenTable: Mid-to-premium for the restaurant reservation space: $149 as the entry price sits well above the lean tools that charge double digits, but it's backed by the network effect of OpenTable's diner base. They're betting restaurants will pay more to access that demand rather than just a booking widget. Big Cartel: This is budget territory compared to Shopify or BigCommerce — Big Cartel is explicitly courting indie artists and small-batch makers who'd bounce off a $39+/mo Shopify plan. They're not trying to win enterprise or even serious mid-size retail; they're the low-commitment option for someone testing if their craft can be a business.

Still deciding? See the best OpenTable alternatives or the best Big Cartel alternatives, ranked with verified pricing.

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