OpenTable vs Big Cartel Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| OpenTable | Big Cartel | |
|---|---|---|
| Starts at | $149/mo | $15/mo |
| Number of plans | 3 | 2 |
| Free plan | — | |
| Free trial | ||
| Pricing model | flat-rate | flat-rate |
Basic
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Core
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Pro
- OpenTable profile and listing
- Booking widget
- Review management
- Booking integrations (100+ sites & apps)
- Digital advertising
- Ad tracking
- Experiences
- Ticketing
- Notify Me
- Deposits and credit card holds
- Customizable floor plans
- Smart Assign (table management)
- Advanced inventory controls
- Access Rules
- In-house and online waitlist
- POS integration
- Mobile app with floor plan
- Real-time guest spend alerts
- Direct messaging
- Automated reservation messages
- Premium SMS Messaging
- Guest database, tags and notes
- 360 guest profiles
- Pre-shift report
- Automated email campaigns
- Automated guest tags
- Custom post-dining surveys
Platinum
Popular- Support for custom domains
- Sell physical and digital products
- Print shipping labels and track orders
- Customize your shop design
- Easy-install apps for print-on-demand & more
Diamond
- Recover abandoned carts
- Schedule product drops
- Password-protect products
- Connect to 7,000+ apps with Zapier
- Priority support from humans
OpenTable vs Big Cartel FAQ
- Which one is cheaper?
- Big Cartel is the cheaper option, starting at $15/mo vs $149/mo for OpenTable.
- Can I use either one for free?
- Big Cartel has a free plan. OpenTable doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. OpenTable: OpenTable plays in the premium tier of restaurant reservation software, trading on its massive diner-facing network rather than competing on subscription price alone. They're not chasing budget-conscious indie restaurants with this structure — the per-cover fees and US-only Basic plan signal they're optimizing for established restaurants that value diner discovery volume over a cheap monthly rate. Big Cartel: This sits firmly in the budget tier compared to Shopify or BigCommerce, clearly targeting indie artists and makers who'd bounce at a $30+ starting price. The '$0 to start' framing on Platinum is a direct play to undercut Shopify's basic plan and capture price-sensitive creators before they ever comparison shop.
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