Shippo Pricing (2026)

Shippo runs on a hybrid model where the base subscription (Starter or Pro) buys you access to the platform, but label volume is the real value metric — Pro pricing climbs through six tiers as you print more labels monthly. On top of that, any non-label API usage like tracking or address validation gets billed separately at API Starter rates, so power users are effectively paying two meters at once.

From $17/mo 3 plans hybrid Free plan Best Shippo alternatives → Shippo's competitors →
Starter
$0/mo
Pro Popular
$17/mo
Premier
Contact Sales
Verified Aug 23, 2026 Official pricing page
Screenshot of Shippo's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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Starter

$0/mo
  • Best USPS, UPS, FedEx, and DHL Express discounts
  • Unlimited store connections
  • International shipping
  • Automations
  • Return labels
  • Shipment tracking
  • Reporting and analytics
  • Email support
  • 1 user login
  • Connect your own carrier account (5cts/label)
  • Up to 30 labels per month

Pro

Popular
$17/mo
  • Estimated delivery dates powered by AI
  • Connect your own carrier account (free)
  • Branded tracking pages, notification emails, and packing slips
  • Chat and phone support
  • Up to 5 user logins

Premier

Contact Sales
  • Dedicated account manager
  • 15+ user logins
  • Unlimited shipments

Does Shippo have a free plan?

Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $17/mo.

What the free plan includes

  • Best USPS, UPS, FedEx, and DHL Express discounts
  • Unlimited store connections
  • International shipping
  • Automations
  • Return labels
  • Shipment tracking
  • Reporting and analytics
  • Email support
  • 1 user login
  • Connect your own carrier account (5cts/label)
  • Up to 30 labels per month

AI Pricing Analysis

Pricing Model

Shippo runs on a hybrid model where the base subscription (Starter or Pro) buys you access to the platform, but label volume is the real value metric — Pro pricing climbs through six tiers as you print more labels monthly. On top of that, any non-label API usage like tracking or address validation gets billed separately at API Starter rates, so power users are effectively paying two meters at once.

Tier Strategy

Starter is the free bait for solo sellers or anyone just testing shipping automation with low volume. Pro at $17/mo is where real small-to-mid businesses land, but the upgrade trigger isn't really the $17 — it's crossing label thresholds (200, 500, 1,000+ per month) that quietly push your bill up tier by tier. Premier exists for high-volume shippers who need custom rates, SLAs, or dedicated support that a self-serve tier can't offer.

Competitive Positioning

At $17/mo entry for Pro with a genuinely usable free tier, Shippo positions itself as the accessible option against heavier platforms like ShipStation or EasyPost that assume more shipping volume from day one. They're clearly courting small ecommerce sellers and marketplace merchants who want to grow into a paid plan rather than commit to enterprise shipping software upfront.

Growth Lever

Volume is the paywall — as label counts climb through the six pricing tiers, teams get pushed into higher Pro pricing automatically, and that's before factoring in separately billed API calls for tracking or address validation. The real expansion lever is shipping growth itself: the more a business ships, the more they pay, with Premier waiting at the top for anyone who outgrows self-serve tiers entirely.

Want the strategist's read on the live page? Read the AI teardown of Shippo's pricing page →

Shippo Pricing FAQ

How much does Shippo cost?
Paid plans start at $17/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter" plan is free forever, not just a trial. You get best usps, ups, fedex, and dhl express discounts, unlimited store connections, international shipping — plus 8 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Shippo runs on a hybrid model where the base subscription (Starter or Pro) buys you access to the platform, but label volume is the real value metric — Pro pricing climbs through six tiers as you print more labels monthly. On top of that, any non-label API usage like tracking or address validation gets billed separately at API Starter rates, so power users are effectively paying two meters at once.
Is there a discount for annual billing?
10% savings! ($205/year) with annual billing on Pro plan.
Which plan makes sense for me?
Starter is the free bait for solo sellers or anyone just testing shipping automation with low volume. Pro at $17/mo is where real small-to-mid businesses land, but the upgrade trigger isn't really the $17 — it's crossing label thresholds (200, 500, 1,000+ per month) that quietly push your bill up tier by tier. Premier exists for high-volume shippers who need custom rates, SLAs, or dedicated support that a self-serve tier can't offer.

More E-commerce pricing

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Comparing Shippo to something specific? Try Shippo vs AfterShip, Shippo vs BigCommerce, or Shippo vs ClickFunnels. Or see the best Shippo alternatives, ranked.

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