Shippo Pricing (2026)

It's a hybrid of flat-rate and usage-based billing — you pay a base subscription ($0 or $17/mo) but the real cost driver is label volume and API calls outside the core shipping labels (tracking, rating, address validation, Estimate API all get billed separately at Starter rates). So the sticker price is basically a floor, not the full picture.

From $17/mo 3 plans hybrid Free plan Best Shippo alternatives → Shippo's competitors →
Starter
$0/mo
Pro Popular
$17/mo
Premier
Contact Sales
Verified Sep 20, 2026 Official pricing page
Screenshot of Shippo's pricing page showing its plans and prices
Their pricing page, captured Sep 20, 2026

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Starter

$0/mo
  • Best USPS, UPS, FedEx, and DHL Express discounts
  • Unlimited store connections
  • International shipping
  • Automations
  • Return labels
  • Shipment tracking
  • Reporting and analytics
  • Email support
  • 1 user login
  • Connect your own carrier account (5cts/label)
  • Up to 30 labels per month

Pro

Popular
$17/mo
  • Estimated delivery dates powered by AI
  • Connect your own carrier account (free)
  • Branded tracking pages, notification emails, and packing slips
  • Chat and phone support
  • Up to 5 user logins

Premier

Contact Sales
  • Dedicated account manager
  • 15+ user logins
  • Unlimited shipments

Does Shippo have a free plan?

Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $17/mo.

What the free plan includes

  • Best USPS, UPS, FedEx, and DHL Express discounts
  • Unlimited store connections
  • International shipping
  • Automations
  • Return labels
  • Shipment tracking
  • Reporting and analytics
  • Email support
  • 1 user login
  • Connect your own carrier account (5cts/label)
  • Up to 30 labels per month

AI Pricing Analysis

Pricing Model

It's a hybrid of flat-rate and usage-based billing — you pay a base subscription ($0 or $17/mo) but the real cost driver is label volume and API calls outside the core shipping labels (tracking, rating, address validation, Estimate API all get billed separately at Starter rates). So the sticker price is basically a floor, not the full picture.

Tier Strategy

Starter is the free on-ramp for solo sellers or anyone just testing shipping automation, while Pro at $17/mo targets small businesses that need more label volume and presumably better rates or support. Premier is custom-priced for high-volume shippers who need negotiated carrier rates and dedicated support — the jump usually happens when a team blows past Pro's 10,000 labels/month and starts eating $0.08 overage fees.

Competitive Positioning

Shippo plays the accessible middle ground — not as bare-bones as a free carrier calculator, but nowhere near the enterprise pricing of ShipStation's higher tiers or Easyship's custom plans. They're clearly courting small-to-mid volume shippers who've outgrown manual label printing but aren't ready for enterprise logistics contracts.

Growth Lever

Volume is the real lever here — once you're printing more than 10,000 labels a month, those $0.08 overages start pushing you to negotiate a Premier deal. The other quiet upsell is API usage: anything beyond core label creation (tracking, rating, validation) gets billed separately, so heavy API users end up paying more regardless of which tier they're nominally on.

Want the strategist's read on the live page? Read the AI teardown of Shippo's pricing page →

Shippo Pricing FAQ

How much does Shippo cost?
Paid plans start at $17/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter" plan is free forever, not just a trial. You get best usps, ups, fedex, and dhl express discounts, unlimited store connections, international shipping — plus 8 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid of flat-rate and usage-based billing — you pay a base subscription ($0 or $17/mo) but the real cost driver is label volume and API calls outside the core shipping labels (tracking, rating, address validation, Estimate API all get billed separately at Starter rates). So the sticker price is basically a floor, not the full picture.
Is there a discount for annual billing?
10% savings! ($205/year).
Which plan makes sense for me?
Starter is the free on-ramp for solo sellers or anyone just testing shipping automation, while Pro at $17/mo targets small businesses that need more label volume and presumably better rates or support. Premier is custom-priced for high-volume shippers who need negotiated carrier rates and dedicated support — the jump usually happens when a team blows past Pro's 10,000 labels/month and starts eating $0.08 overage fees.

More E-commerce pricing

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Comparing Shippo to something specific? Try Shippo vs AfterShip, Shippo vs BigCommerce, or Shippo vs ClickFunnels. Or see the best Shippo alternatives, ranked.

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