Shippo Pricing (2026)

Hybrid model that blends a flat monthly subscription with usage-based overages — you're paying for label volume, not seats. Non-label API calls (tracking, rating, address validation) are metered separately at API Starter rates, so costs can creep up fast if you're hitting those endpoints heavily.

From $19/mo 3 plans hybrid Free plan
Starter
$0/mo
Pro
$19/mo
Premier
Contact Sales
Verified Jul 26, 2026 Official pricing page

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Try Outmano free »

Starter

$0/mo
  • Best USPS, UPS, FedEx, and DHL Express discounts
  • Unlimited store connections
  • International shipping
  • Automations
  • Return labels
  • Shipment tracking
  • Reporting and analytics
  • Email support
  • 1 user login
  • Connect your own carrier account (5cts/label)
  • Up to 30 labels per month

Pro

$19/mo $17/mo annual
  • Estimated delivery dates powered by AI
  • Connect your own carrier account (free)
  • Branded tracking pages, notification emails, and packing slips
  • Chat and phone support
  • Up to 5 user logins

Premier

Contact Sales
  • Dedicated account manager
  • 15+ user logins
  • Unlimited shipments

AI Pricing Analysis

Pricing Model

Hybrid model that blends a flat monthly subscription with usage-based overages — you're paying for label volume, not seats. Non-label API calls (tracking, rating, address validation) are metered separately at API Starter rates, so costs can creep up fast if you're hitting those endpoints heavily.

Tier Strategy

Starter is a pure land-and-expand play for low-volume shippers who just need basic label printing; the upgrade trigger to Pro ($19/mo) is hitting label volume limits or needing commercial carrier rates and automation features. Premier is clearly aimed at high-volume operations or enterprises that need custom rate negotiation and dedicated support — the jump from $19/mo to custom pricing is a big signal that Shippo wants a sales conversation before quoting.

Competitive Positioning

Shippo sits in the budget-to-mid tier of the shipping software space, competing directly with EasyPost and ShipStation on price accessibility — the free Starter plan is a deliberate wedge against both. They're not trying to win on premium positioning; they're trying to win on low friction entry and volume-based stickiness.

Growth Lever

The $0.08/label overage beyond 10,000 labels/month on Pro is the core expansion mechanic — as shipping volume scales, so does the bill, nudging high-volume shippers toward Premier. Feature-wise, the paywall around advanced automation, multi-carrier rate shopping, and API access depth is what pushes growing ops teams off Starter and into a paid conversation.

Shippo Pricing FAQ

How much does Shippo cost?
Paid plans start at $19/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter" plan is free forever, not just a trial. You get best usps, ups, fedex, and dhl express discounts, unlimited store connections, international shipping — plus 8 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Hybrid model that blends a flat monthly subscription with usage-based overages — you're paying for label volume, not seats. Non-label API calls (tracking, rating, address validation) are metered separately at API Starter rates, so costs can creep up fast if you're hitting those endpoints heavily.
Is there a discount for annual billing?
Yes — you save up to 11% if you pay annually instead of month-to-month. They also mention: "10% savings with annual billing on Pro ($205/year)."
Which plan makes sense for me?
Starter is a pure land-and-expand play for low-volume shippers who just need basic label printing; the upgrade trigger to Pro ($19/mo) is hitting label volume limits or needing commercial carrier rates and automation features. Premier is clearly aimed at high-volume operations or enterprises that need custom rate negotiation and dedicated support — the jump from $19/mo to custom pricing is a big signal that Shippo wants a sales conversation before quoting.

More E-commerce pricing

Browse all tools →

Comparing Shippo to something specific? Try Shippo vs AfterShip, Shippo vs BigCommerce, or Shippo vs ClickFunnels.

Set it up once. Stay ahead all year.

Add the competitors you care about and Outmano does the watching — then hands you a weekly action plan with what to do next.

Start tracking free »