How much does Toast cost?

Paid plans start at $69/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Starter Kit" plan is free forever, not just a trial. You get cloud-based point of sale, hardware configuration incl. 1 terminal, additional add-ons available. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

60% off all Toast hardware, now for a limited time.

Toast Pricing (2026)

Toast blends a free base tier with flat monthly software fees plus per-employee add-ons — you're paying for POS software access, then stacking costs based on headcount (payroll) and hardware needs. The 'Custom' enterprise tier layers in usage-based fees like payment processing on top, so the real bill depends on transaction volume, not just seat count.

From $69/mo 3 plans hybrid Free plan Best Toast alternatives →

Starter Kit: $0/mo
Point of Sale: $69/mo
Build Your Own: Contact Sales

Verified Aug 23, 2026 Official pricing page

Screenshot of Toast's pricing page showing its plans and prices — Their pricing page, captured Aug 23, 2026

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Starter Kit

$0/mo

Cloud-based point of sale
Hardware configuration incl. 1 terminal
Additional add-ons available

Point of Sale

$69/mo

Cloud-based point of sale
Custom hardware configuration
Additional add-ons available

Build Your Own

Contact Sales

Perpetual inventory management
Easy integrated payroll and tips manager
Automated inventory
Employee benefits
Employee scheduling
Guest marketing, loyalty and gift cards
Pair with hardware setup of your choosing

Does Toast have a free plan?

Yes: the Starter Kit plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $69/mo.

What the free plan includes

Cloud-based point of sale
Hardware configuration incl. 1 terminal
Additional add-ons available

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter Kit is the wedge — free software gets a small operator's foot in the door but locks them into Toast hardware and payment processing to make money. Point of Sale at $69/mo is for restaurants ready to run full operations, and the upgrade to Build Your Own hits once you need multi-location support, advanced reporting, or integrations that a single flat fee can't cover.

Competitive Positioning

Toast sits mid-market against Square and Clover — not the cheapest entry point, but it undercuts on software price while making margin on payments and hardware, a classic razor-and-blades play. They're chasing full-service restaurants that outgrow generic POS tools and need food-service-specific features like table management and kitchen display integration.

Growth Lever

Employee count is the sneaky expansion lever — the Payroll bundle's $9/employee/month pricing means labor costs scale your Toast bill directly. Hardware discounts (60% off) are a classic land grab to get terminals installed, knowing payment processing fees and headcount growth will drive long-term revenue.

Want the strategist's read on the live page? Read the AI teardown of Toast's pricing page →

Toast Pricing FAQ

How much does Toast cost?: Paid plans start at $69/mo. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Starter Kit" plan is free forever, not just a trial. You get cloud-based point of sale, hardware configuration incl. 1 terminal, additional add-ons available. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: Toast blends a free base tier with flat monthly software fees plus per-employee add-ons — you're paying for POS software access, then stacking costs based on headcount (payroll) and hardware needs. The 'Custom' enterprise tier layers in usage-based fees like payment processing on top, so the real bill depends on transaction volume, not just seat count.
Is there a discount for annual billing?: 60% off all Toast hardware, now for a limited time.
Which plan makes sense for me?: Starter Kit is the wedge — free software gets a small operator's foot in the door but locks them into Toast hardware and payment processing to make money. Point of Sale at $69/mo is for restaurants ready to run full operations, and the upgrade to Build Your Own hits once you need multi-location support, advanced reporting, or integrations that a single flat fee can't cover.

More E-commerce pricing

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Comparing Toast to something specific? Try Toast vs AfterShip, Toast vs BigCommerce, or Toast vs ClickFunnels. Or see the best Toast alternatives, ranked.

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