Toast Pricing (2026)

Toast runs a hybrid model — flat monthly software fees layered on top of per-employee charges (Payroll is $9/employee/month) and hardware costs that vary by configuration. The core value metric is the restaurant location, not seats or revenue, which keeps it predictable for operators but limits Toast's upside on high-volume single locations.

From $69/mo 6 plans hybrid Free plan
Starter Kit
$0/mo
Point of Sale
$69/mo
Save money by bundling POS and Toast Payroll
$69/mo
Point of Sale
$90/mo
Build Your Own
Contact Sales
Build Your Own
Contact Sales
Verified Jul 26, 2026 Official pricing page

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Starter Kit

$0/mo
  • Cloud-based point of sale
  • Hardware configuration incl. 1 terminal
  • Additional add-ons available

Point of Sale

$69/mo
  • Cloud-based point of sale
  • Custom hardware configuration
  • Additional add-ons available

Save money by bundling POS and Toast Payroll

$69/mo
  • Payroll essentials
  • Basic scheduling
  • Other team management tools you may want for your business, including Restaurant Insurance powered by NEXT^†, Vestwell 401(k)^ and Toast Pay Card and PayOut§

Point of Sale

$90/mo
  • Cloud-based point of sale
  • Custom hardware configuration
  • Additional add-ons availible

Build Your Own

Contact Sales
  • Perpetual inventory management
  • Easy integrated payroll and tips manager
  • Automated inventory
  • Employee benefits
  • Employee scheduling
  • Guest marketing, loyalty and gift cards
  • Pair with hardware setup of your choosing

Build Your Own

Contact Sales
  • Perpetual inventory management
  • Supplier management
  • Online ordering and delivery
  • Guest marketing, loyalty, and gift cards
  • Employee scheduling
  • Easy integrated payroll 
  • Employee benefits
  • Pair with hardware setup of your choosing

AI Pricing Analysis

Pricing Model

Toast runs a hybrid model — flat monthly software fees layered on top of per-employee charges (Payroll is $9/employee/month) and hardware costs that vary by configuration. The core value metric is the restaurant location, not seats or revenue, which keeps it predictable for operators but limits Toast's upside on high-volume single locations.

Tier Strategy

The $0 Starter Kit is a land grab for cash-strapped new restaurants willing to trade upfront costs for higher per-transaction rates via the Pay-as-You-Go hardware model. The upgrade trigger is volume — once transaction fees start eating into margins, the $69/month flat POS becomes the obvious move, and the bundled POS + Payroll tier targets anyone already running payroll separately and doing the math on consolidation.

Competitive Positioning

Toast sits in the mid-market for restaurant tech — not as cheap as Square for Restaurants, not as enterprise-heavy as Oracle MICROS. The $0 entry tier is a direct shot at Square's free POS, while the Retail tab signals they're quietly expanding beyond their core restaurant identity to compete with Lightspeed and Shopify POS.

Growth Lever

The free tier is deliberately margin-thin for the restaurant — Toast makes money on hardware financing and transaction rates, so the paywall isn't features, it's economics. Expansion revenue comes from adding locations (each needs its own subscription), stacking on Payroll, and upselling into the custom 'Build Your Own' tier where Toast can price against complexity and integration needs.

Toast Pricing FAQ

How much does Toast cost?
Paid plans start at $69/mo, going up to $90/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter Kit" plan is free forever, not just a trial. You get cloud-based point of sale, hardware configuration incl. 1 terminal, additional add-ons available. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Toast runs a hybrid model — flat monthly software fees layered on top of per-employee charges (Payroll is $9/employee/month) and hardware costs that vary by configuration. The core value metric is the restaurant location, not seats or revenue, which keeps it predictable for operators but limits Toast's upside on high-volume single locations.
Which plan makes sense for me?
The $0 Starter Kit is a land grab for cash-strapped new restaurants willing to trade upfront costs for higher per-transaction rates via the Pay-as-You-Go hardware model. The upgrade trigger is volume — once transaction fees start eating into margins, the $69/month flat POS becomes the obvious move, and the bundled POS + Payroll tier targets anyone already running payroll separately and doing the math on consolidation.

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