Toast vs ClickFunnels Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Toast | ClickFunnels | |
|---|---|---|
| Starts at | $69/mo | $97/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Starter Kit
- Cloud-based point of sale
- Hardware configuration incl. 1 terminal
- Additional add-ons available
Point of Sale
- Cloud-based point of sale
- Custom hardware configuration
- Additional add-ons available
Build Your Own
- Perpetual inventory management
- Easy integrated payroll and tips manager
- Automated inventory
- Employee benefits
- Employee scheduling
- Guest marketing, loyalty and gift cards
- Pair with hardware setup of your choosing
Launch
- Unlimited Funnels
- 1 Workspace (Sub-Account)
- 2 Team Members
- 10K Contacts
- 50K Emails/Mo
- 3 Courses
- 5 Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 1M Words
- Standard Support
Scale
Popular- Unlimited Funnels
- 5 Workspaces (Sub-Accounts)
- 5 Team Members
- 75K Contacts
- 300K Emails/Mo
- 6 Courses
- Unlimited Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 2M Words
- Priority + Live Chat Support
- Custom Code Editor
- Webhooks/Full API Access
Optimize
- Unlimited Funnels
- 10 Workspaces (Sub-Accounts)
- 10 Team Members
- 150K Contacts
- 750K Emails/Mo
- 10 Courses
- Unlimited Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 5M Words
- Priority + Live Chat Support
- Custom Code Editor
- Webhooks/Full API Access
Dominate
- Unlimited Funnels
- 20 Workspaces (Sub-Accounts)
- 20 Team Members
- 400k Contacts
- 1.2M Emails/Mo
- 20 Courses
- Unlimited Custom Domains
- Unlimited Visitors
- Group Onboarding Calls
- AI Tools 10M Words
- VIP Support
- Custom Code Editor
- Webhooks/Full API Access
- 3H Private Onboarding
Toast vs ClickFunnels FAQ
- Which one is cheaper?
- Toast starts lower at $69/mo, compared to $97/mo for ClickFunnels.
- Can I use either one for free?
- Toast has a free plan. ClickFunnels doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Toast uses hybrid pricing, while ClickFunnels goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Toast: Toast sits mid-market against Square and Clover — not the cheapest entry point, but it undercuts on software price while making margin on payments and hardware, a classic razor-and-blades play. They're chasing full-service restaurants that outgrow generic POS tools and need food-service-specific features like table management and kitchen display integration. ClickFunnels: ClickFunnels sits mid-to-premium in the funnel-builder space — pricier than basic landing page tools but cheaper than full marketing suites once you factor in what it replaces (email, courses, affiliate tracking). They're not competing on price; they're betting that consolidating multiple tools into one flat fee beats stitching together cheaper point solutions.
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