Thinkific Pricing (2026)

Flat-rate tiers mean you're paying for a bundle of features and platform access, not per student or per course — your audience size doesn't directly drive your bill. The value metric is really creator capability: what you can build, automate, and brand at each level.

From $54/mo 4 plans flat-rate Free trial
Basic
$54/mo
Start Popular
$109/mo
Grow
$219/mo
Plus
Contact Sales
Verified Jul 26, 2026 Official pricing page

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Basic

$54/mo $40/mo annual
  • Unlimited courses
  • Video lessons, quizzes, and student discussions
  • 1 community
  • Keep students engaged with a private feed, DMs, and weekly digests
  • Sell digital products
  • Up to 5 e-books, workbooks or templates
  • eCommerce essentials
  • Checkout, order bumps, gifting, and coupon codes built in
  • Abandoned-cart emails
  • Recover sales automatically when students bail at checkout
  • Sales and student dashboards
  • See revenue, enrolments, and completion in one view
  • Custom domain
  • Host your school or academy on your own domain

Start

Popular
$109/mo $82/mo annual
  • Live cohorts and coaching
  • Unlimited Zoom sessions, bookable calendars, and attendance tracking
  • Completion certificates
  • Prove students finished with branded PDFs they can share on LinkedIn
  • Assignments and quizzes
  • Grade student work and unlock lessons as they progress
  • Bundles, upsells, and payment plans
  • Raise average order value and conversions
  • Memberships and subscriptions
  • Charge monthly for ongoing access to a course library
  • HTML and CSS editor
  • Customize your website to match your brand and extend functionality

Grow

$219/mo $164/mo annual
  • Removes Thinkific branding
  • Across your website and products
  • 3 communities
  • Separate your audiences based on topic, level, or free vs paid
  • Group orders and B2B sales
  • Sell bulk seats to companies buying licenses for their team
  • Invoicing
  • Send, track, and collect payment from B2B buyers
  • Phone and priority chat support
  • Reach a human in minutes, not days
  • API access and webhooks
  • Connect Thinkific to your tools, or build something custom
  • Student engagement reports
  • See where learners get stuck and which lessons drive completion

Plus

Contact Sales
  • Dedicated end-to-end support
  • Access award-winning support for your migration, setup, go-live, and beyond
  • AI teaching assistant
  • Give learners instant answers and free up your time without adding headcount
  • Single sign-on (SSO)
  • Use existing credentials for a seamless and secure log-in experience
  • Learning paths and SCORM
  • Build high-quality, guided learning programs with content you already have
  • CRM Integrations
  • With tools like HubSpot and Salesforce for a seamless experience
  • Generous user capacity
  • Scale confidently with 10,000+ user seats included
  • Custom roles and additional administrators
  • Grant precise access and permissions by role, and streamline control at scale
  • Custom analytics dashboards
  • Build exportable views of revenue, engagement, and learner performance
  • Branded mobile app
  • Your own iOS and Android app; included on select Plus contracts

AI Pricing Analysis

Pricing Model

Flat-rate tiers mean you're paying for a bundle of features and platform access, not per student or per course — your audience size doesn't directly drive your bill. The value metric is really creator capability: what you can build, automate, and brand at each level.

Tier Strategy

Basic is for solo creators just getting started; Start (their 'Most Popular' badge) targets growing course businesses that need more automation and community tools. The jump to Grow makes sense when you're scaling a team or need advanced student management, and Plus is the enterprise play for companies that need custom contracts and white-glove support.

Competitive Positioning

Sitting above budget tools like Teachable's entry tiers but below full LMS platforms like Docebo or TalentLMS, Thinkific is pitching itself as the serious creator-to-business upgrade path. They're going after established course creators and mid-market L&D teams who've outgrown the cheap stuff but don't need enterprise complexity.

Growth Lever

The $199/mo Branded Mobile App add-on is a sharp expansion lever — it's a high-margin upsell that targets anyone building a premium student experience or membership brand. Beyond that, feature gates around communities, bulk enrollments, and automation are what push growing creators from Basic into Start and Grow.

Thinkific Pricing FAQ

How much does Thinkific cost?
Paid plans start at $54/mo, going up to $219/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days. You don't need a credit card to start.
How does the pricing work?
Flat-rate tiers mean you're paying for a bundle of features and platform access, not per student or per course — your audience size doesn't directly drive your bill. The value metric is really creator capability: what you can build, automate, and brand at each level.
Is there a discount for annual billing?
Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Save 25% with annual billing."
Which plan makes sense for me?
Basic is for solo creators just getting started; Start (their 'Most Popular' badge) targets growing course businesses that need more automation and community tools. The jump to Grow makes sense when you're scaling a team or need advanced student management, and Plus is the enterprise play for companies that need custom contracts and white-glove support.

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