Thinkific vs BigCommerce Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Thinkific | BigCommerce | |
|---|---|---|
| Starts at | $54/mo | $29/mo |
| Number of plans | 4 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | hybrid |
Basic
- Unlimited courses
- 1 community
- Sell digital products
- eCommerce essentials
- Abandoned-cart emails
- Sales and student dashboards
- Custom domain
Start
Popular- Live cohorts and coaching
- Completion certificates
- Assignments and quizzes
- Bundles, upsells, and payment plans
- Memberships and subscriptions
- HTML and CSS editor
Grow
- Removes Thinkific branding
- 3 communities
- Group orders and B2B sales
- Invoicing
- Phone and priority chat support
- API access and webhooks
- Student engagement reports
Thinkific Plus
- Dedicated end-to-end support
- AI teaching assistant
- Single sign-on (SSO)
- Learning paths and SCORM
- CRM Integrations
- Generous user capacity
- Custom roles and additional administrators
- Custom analytics dashboards
- Branded mobile app
Core
- Up to $30K TTM GMV; plan auto-upgrades to Growth
- Zero fees with Embedded Payment Providers*
- 24/7 chat & email support*
Growth
- Up to $100K TTM GMV; plan auto-upgrades to Scale
- Zero fees with Embedded Payment Providers*
- 24/7 live phone & chat support
Scale
Popular- $33,333/month GMV; (0.9% on GMV above cap)
- Zero fees with Embedded Payment Providers*
- 24/7 live phone & chat support
Performance
- Custom payment terms that fit your volume
- Dedicated Customer Success Manager
- 24/7 live phone & chat support
Thinkific vs BigCommerce FAQ
- Which one is cheaper?
- BigCommerce is the cheaper option, starting at $29/mo vs $54/mo for Thinkific.
- Can I use either one for free?
- Neither has a free plan. But Thinkific and BigCommerce offer a free trial.
- How do they charge?
- Different approach here. Thinkific uses flat-rate pricing, while BigCommerce goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Thinkific: Thinkific sits mid-to-premium in the course-platform space — pricier than Teachable's entry point but cheaper than enterprise LMS players. They're courting serious course creators and small education businesses who've outgrown DIY tools but aren't ready for a full corporate LMS spend. BigCommerce: Sitting comfortably mid-market against Shopify and Wix — pricier at entry than Shopify Basic but cheaper than Shopify Plus, and clearly gunning for growing merchants who've outgrown starter platforms but aren't ready for a six-figure enterprise contract. The custom Performance tier is their bid to compete directly with Shopify Plus and Salesforce Commerce Cloud for high-GMV brands.
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