Recharge Pricing (2026)
You're paying a base platform fee plus a cut of transaction volume, so the real cost scales with how much subscription revenue flows through Recharge — not headcount or features. That usage component means the sticker price ($99 or $499) is really just the entry fee; your actual bill grows alongside your subscriber base.
- Starter
- $99/mo
- Plus Popular
- $499/mo
- Custom
- Contact Sales
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Starter
- Subscription-first product page widget
- Intuitive customer portal
- Upsell & cross-sell tools
- Smart Cancellation Prevention
- Failed Payment Recovery
- Win Back solutions
- Automated workflows
- Gifting capabilities
- Analytics & industry benchmarks
Plus
Popular- Hands-on implementation
- End-to-end migration support
- Customizable bundles & tiered discounts
- Concierge SMS*
- Loyalty – Rewards
- Loyalty – Referral Program
- Javascript SDK & Storefront API
Custom
- Custom implementations
- Dedicated priority technical support
- Review of solution architecture
- Enterprise business reviews
Does Recharge have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 60 days, and paid plans start at $99/mo.
Want free? Big Cartel, EasyPost, and Easyship have free plans: see all Recharge alternatives →
AI Pricing Analysis
Pricing Model
You're paying a base platform fee plus a cut of transaction volume, so the real cost scales with how much subscription revenue flows through Recharge — not headcount or features. That usage component means the sticker price ($99 or $499) is really just the entry fee; your actual bill grows alongside your subscriber base.
Tier Strategy
Starter targets smaller merchants just bolting on subscriptions, while Plus is built for brands with real subscription volume that need more robust retention and checkout tooling — and locks you into a 12-month commitment. The jump usually happens when transaction fees on Starter start feeling punitive relative to the flat fee gap, or when a merchant needs features gated to Plus like advanced workflows or better analytics.
Competitive Positioning
At $99 entry, Recharge undercuts nothing — this is mid-to-premium territory in the subscription-commerce space, aimed at Shopify merchants who've outgrown app-store subscription plugins. They're not chasing scrappy DTC startups; they're going after growth-stage and enterprise brands where the Custom tier and Shopify Plus tie-in matter.
Growth Lever
Growth is driven by transaction volume as much as tier upgrades — the more subscription revenue you process, the more you pay, regardless of seats. Custom pricing and the Shopify Plus discount path suggest Recharge is optimizing to capture large merchants early and let usage fees do the expansion work over time.
Want the strategist's read on the live page? Read the AI teardown of Recharge's pricing page →
Recharge Pricing FAQ
- How much does Recharge cost?
- Paid plans start at $99/mo, going up to $499/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 60 days.
- How does the pricing work?
- You're paying a base platform fee plus a cut of transaction volume, so the real cost scales with how much subscription revenue flows through Recharge — not headcount or features. That usage component means the sticker price ($99 or $499) is really just the entry fee; your actual bill grows alongside your subscriber base.
- Which plan makes sense for me?
- Starter targets smaller merchants just bolting on subscriptions, while Plus is built for brands with real subscription volume that need more robust retention and checkout tooling — and locks you into a 12-month commitment. The jump usually happens when transaction fees on Starter start feeling punitive relative to the flat fee gap, or when a merchant needs features gated to Plus like advanced workflows or better analytics.
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