Recharge Pricing (2026)

Recharge runs a hybrid model — flat monthly fees at the tier level, layered with usage-based charges for SMS (per message segment, with international at 2x the domestic rate). You're essentially paying for platform access plus a consumption meter on messaging, on top of whatever Shopify, your payment processor, and other apps are already costing you.

From $99/mo 3 plans hybrid Free trial
Starter
$99/mo
Plus Popular
$499/mo
Custom
Contact Sales
Verified Jul 26, 2026 Official pricing page

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Starter

$99/mo
  • Subscription-first product page widget
  • Intuitive customer portal
  • Upsell & cross-sell tools
  • Smart Cancellation Prevention
  • Failed Payment Recovery
  • Win Back solutions
  • Automated workflows
  • Gifting capabilities
  • Analytics & industry benchmarks

Plus

Popular
$499/mo
  • Hands-on implementation
  • End-to-end migration support
  • Customizable bundles & tiered discounts
  • Concierge SMS*
  • Loyalty – Rewards
  • Loyalty – Referral Program
  • Javascript SDK & Storefront API

Custom

Contact Sales
  • Custom implementations
  • Dedicated priority technical support
  • Review of solution architecture
  • Enterprise business reviews

AI Pricing Analysis

Pricing Model

Recharge runs a hybrid model — flat monthly fees at the tier level, layered with usage-based charges for SMS (per message segment, with international at 2x the domestic rate). You're essentially paying for platform access plus a consumption meter on messaging, on top of whatever Shopify, your payment processor, and other apps are already costing you.

Tier Strategy

Starter at $99/mo is clearly aimed at early-stage DTC brands just getting subscriptions off the ground — the 60-day free trial is a low-friction entry point. The jump to Plus at $499/mo (5x the price, locked to annual terms) is the signal that you've hit a scale where you need advanced retention tools, reporting, or support that Starter can't handle; Custom is for enterprise merchants, likely Shopify Plus operators who can negotiate on volume.

Competitive Positioning

Recharge sits in the mid-to-premium range for subscription management — they're not the scrappy cheap option, but they're not hiding from the price tag either. They're going after established DTC brands with real subscription revenue, not bootstrappers, and the Shopify Plus discount on Custom is a deliberate play to lock in high-GMV merchants before they consider alternatives like Skio or Smartrr.

Growth Lever

The clearest upgrade trigger is outgrowing Starter's feature ceiling — advanced analytics, retention workflows, and presumably priority support live behind the Plus wall. SMS adds a compounding usage cost that scales with your subscriber base, meaning the more you grow and engage, the more you pay, which is a smart expansion lever baked directly into the product.

Recharge Pricing FAQ

How much does Recharge cost?
Paid plans start at $99/mo, going up to $499/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 60 days.
How does the pricing work?
Recharge runs a hybrid model — flat monthly fees at the tier level, layered with usage-based charges for SMS (per message segment, with international at 2x the domestic rate). You're essentially paying for platform access plus a consumption meter on messaging, on top of whatever Shopify, your payment processor, and other apps are already costing you.
Is there a discount for annual billing?
Merchants on Shopify Plus may be eligible for discounted pricing through the Custom plan.
Which plan makes sense for me?
Starter at $99/mo is clearly aimed at early-stage DTC brands just getting subscriptions off the ground — the 60-day free trial is a low-friction entry point. The jump to Plus at $499/mo (5x the price, locked to annual terms) is the signal that you've hit a scale where you need advanced retention tools, reporting, or support that Starter can't handle; Custom is for enterprise merchants, likely Shopify Plus operators who can negotiate on volume.

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Comparing Recharge to something specific? Try Recharge vs AfterShip, Recharge vs BigCommerce, or Recharge vs ClickFunnels.

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