Yotpo Pricing (2026)
Yotpo charges based on monthly order volume, making it a usage-based model where your bill grows as your store scales. You're essentially paying for the right to collect and display reviews proportional to how much transaction activity you're generating.
- Free
- $0/mo
- Starter Popular
- $89/mo
- Pro
- $169/mo
- Premium
- Contact Sales
- Enterprise
- Contact Sales
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Free
- Kick-start Credits
- Automatic Review Requests
- Reminder Review Requests
- Reviews Import
- Email Templates Library
- Manual Review Requests
- Review Request Email Editor
- Photo & Video Reviews
- Review Coupons
- Custom Questions
- Smart Prompts
- Sampling Integration
- Quizzes & Surveys Integration
- Reviews Widget
- Star Ratings
- Reviews Sorting
- Remove Yotpo Branding
- Reviews Tab
- Product Grouping
- Reviews Carousel
- AI Reviews Summary
- Smart Sorting
- Attribute Filters
- Community Q&A
- Top Review Highlights
- Smart Filters
- Advanced CSS Editor
- Custom Display Widget
- Reviews Media Gallery
- Visual UGC
- AI Highly Rated Topics
- Social Media Galleries
- Curate From Social
- Upload Brand Content
- Shoppable Instagram
- Advanced CSS Editor
- Live Moderation
- Reviews Moderation
- Sentiment and Profanity Check
- Advanced Auto Publish
- Review Comments
- AI-assisted Comments
- Review Tagging
- SEO Page
- Google Rich Snippets
- Site Reviews
- 2-in-1 Review Requests
- Convert Product to Site Reviews
- Google Seller Rating
- Share to Google Shopping Ads
- Social syndication - Facebook, Instagram, and TikTok
- Retail syndication
- Retail partners syndication with BV & PR
- Multi-User Management
- Multi-Store Management
- Reviews Dashboard
- Email Analytics Dashboard
- Reporting Templates
- AI Insights
- Reviews Atlas
- Klaviyo Integration
- Gorgias Integration
- Help Desk Integrations
- Integrate via API & Webhooks
- Access to an Integration Network
- Email Support
- Live Chat Support
- 24/7 Technical Support
- Customer onboarding manager
- Customer Success Management
Starter
Popular- Beautiful on-site display
- Powerful tools to collect and share content
- Support Center Tutorials
- Kick-start Credits
- Automatic Review Requests
- Reminder Review Requests
- Reviews Import
- Email Templates Library
- Manual Review Requests
- Review Request Email Editor
- Photo & Video Reviews
- Review Coupons
- Custom Questions
- Smart Prompts
- Sampling Integration
- Quizzes & Surveys Integration
- Reviews Widget
- Star Ratings
- Reviews Sorting
- Remove Yotpo Branding
- Reviews Tab
- Product Grouping
- Reviews Carousel
- AI Reviews Summary
- Smart Sorting
- Attribute Filters
- Community Q&A
- Top Review Highlights
- Smart Filters
- Advanced CSS Editor
- Custom Display Widget
- Reviews Media Gallery
- Visual UGC
- AI Highly Rated Topics
- Social Media Galleries
- Curate From Social
- Upload Brand Content
- Shoppable Instagram
- Live Moderation
- Reviews Moderation
- Sentiment and Profanity Check
- Advanced Auto Publish
- Review Comments
- AI-assisted Comments
- Review Tagging
- SEO Page
- Google Rich Snippets
- Site Reviews
- 2-in-1 Review Requests
- Convert Product to Site Reviews
- Google Seller Rating
- Share to Google Shopping Ads
- Social syndication - Facebook, Instagram, and TikTok
- Retail syndication
- Retail partners syndication with BV & PR
- Multi-User Management
- Multi-Store Management
- Reviews Dashboard
- Email Analytics Dashboard
- Reporting Templates
- AI Insights
- Reviews Atlas
- Klaviyo Integration
- Gorgias Integration
- Help Desk Integrations
- Integrate via API & Webhooks
- Access to an Integration Network
- Email Support
- Live Chat Support
- 24/7 Technical Support
- Customer onboarding manager
- Customer Success Management
Pro
- Seller ratings so shoppers trust your site
- AI-driven display features that convert
- 24/7 Live Chat & Email Support
- Kick-start Credits
- Automatic Review Requests
- Reminder Review Requests
- Reviews Import
- Email Templates Library
- Manual Review Requests
- Review Request Email Editor
- Photo & Video Reviews
- Review Coupons
- Custom Questions
- Smart Prompts
- Sampling Integration
- Quizzes & Surveys Integration
- Reviews Widget
- Star Ratings
- Reviews Sorting
- Remove Yotpo Branding
- Reviews Tab
- Product Grouping
- Reviews Carousel
- AI Reviews Summary
- Smart Sorting
- Attribute Filters
- Community Q&A
- Top Review Highlights
- Smart Filters
- Advanced CSS Editor
- Custom Display Widget
- Reviews Media Gallery
- Visual UGC
- AI Highly Rated Topics
- Social Media Galleries
- Curate From Social
- Upload Brand Content
- Shoppable Instagram
- Live Moderation
- Reviews Moderation
- Sentiment and Profanity Check
- Advanced Auto Publish
- Review Comments
- AI-assisted Comments
- Review Tagging
- SEO Page
- Google Rich Snippets
- Site Reviews
- 2-in-1 Review Requests
- Convert Product to Site Reviews
- Google Seller Rating
- Share to Google Shopping Ads
- Social syndication - Facebook, Instagram, and TikTok
- Retail syndication
- Retail partners syndication with BV & PR
- Multi-User Management
- Multi-Store Management
- Reviews Dashboard
- Email Analytics Dashboard
- Reporting Templates
- AI Insights
- Reviews Atlas
- Klaviyo Integration
- Gorgias Integration
- Help Desk Integrations
- Integrate via API & Webhooks
- Access to an Integration Network
- Email Support
- Live Chat Support
- 24/7 Technical Support
- Customer onboarding manager
- Customer Success Management
Premium
- AI tools so shoppers write better reviews
- Robust insights and performance metrics
- Dedicated optimization strategist
- Kick-start Credits
- Automatic Review Requests
- Reminder Review Requests
- Reviews Import
- Email Templates Library
- Manual Review Requests
- Review Request Email Editor
- Photo & Video Reviews
- Review Coupons
- Custom Questions
- Smart Prompts
- Sampling Integration
- Quizzes & Surveys Integration
- Reviews Widget
- Star Ratings
- Reviews Sorting
- Remove Yotpo Branding
- Reviews Tab
- Product Grouping
- Reviews Carousel
- AI Reviews Summary
- Smart Sorting
- Attribute Filters
- Community Q&A
- Top Review Highlights
- Smart Filters
- Advanced CSS Editor
- Custom Display Widget
- Reviews Media Gallery
- Visual UGC
- AI Highly Rated Topics
- Social Media Galleries
- Curate From Social
- Upload Brand Content
- Shoppable Instagram
- Live Moderation
- Reviews Moderation
- Sentiment and Profanity Check
- Advanced Auto Publish
- Review Comments
- AI-assisted Comments
- Review Tagging
- SEO Page
- Google Rich Snippets
- Site Reviews
- 2-in-1 Review Requests
- Convert Product to Site Reviews
- Google Seller Rating
- Share to Google Shopping Ads
- Social syndication - Facebook, Instagram, and TikTok
- Retail syndication
- Retail partners syndication with BV & PR
- Multi-User Management
- Multi-Store Management
- Reviews Dashboard
- Email Analytics Dashboard
- Reporting Templates
- AI Insights
- Reviews Atlas
- Klaviyo Integration
- Gorgias Integration
- Help Desk Integrations
- Integrate via API & Webhooks
- Access to an Integration Network
- Email Support
- Live Chat Support
- 24/7 Technical Support
- Customer onboarding manager
- Customer Success Management
Enterprise
- Expedited time to market
- Scale across markets and brands
- Project management and scoping
- Dedicated security and compliance
- Enterprise Customer Success Manager
- Priority access to Professional Services
AI Pricing Analysis
Pricing Model
Yotpo charges based on monthly order volume, making it a usage-based model where your bill grows as your store scales. You're essentially paying for the right to collect and display reviews proportional to how much transaction activity you're generating.
Tier Strategy
Free and Starter are clearly for early-stage DTC brands just getting reviews off the ground, while Pro targets stores with meaningful order volume that need more automation and customization. The jump to Premium/Enterprise is triggered by multi-domain needs, non-Shopify complexity, or wanting Loyalty and Referrals bundled in at a negotiated rate.
Competitive Positioning
At $89-$169/mo for entry tiers, Yotpo sits mid-to-premium compared to alternatives like Stamped or Judge.me, which undercut them significantly on price. They're clearly going after established Shopify brands willing to pay for brand equity and ecosystem depth, not bootstrappers hunting for the cheapest reviews widget.
Growth Lever
Order volume is the primary expansion driver — as your store grows, you naturally push into higher tiers without changing how you use the product. The bundle discount (up to 35%) is a smart cross-sell hook that pulls Loyalty & Referrals spend into the same contract, increasing ACV without requiring a hard upsell conversation.
Yotpo Pricing FAQ
- How much does Yotpo cost?
- Paid plans start at $89/mo, going up to $169/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get kick-start credits, automatic review requests, reminder review requests — plus 67 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Yotpo charges based on monthly order volume, making it a usage-based model where your bill grows as your store scales. You're essentially paying for the right to collect and display reviews proportional to how much transaction activity you're generating.
- Is there a discount for annual billing?
- Save up to 35% with a bundle.
- Which plan makes sense for me?
- Free and Starter are clearly for early-stage DTC brands just getting reviews off the ground, while Pro targets stores with meaningful order volume that need more automation and customization. The jump to Premium/Enterprise is triggered by multi-domain needs, non-Shopify complexity, or wanting Loyalty and Referrals bundled in at a negotiated rate.
More E-commerce pricing
Browse all tools →-
AfterShip Pricing
Post-purchase experience platform.
From $29/mo -
BigCommerce Pricing
Enterprise ecommerce platform.
From $39/mo Free trial -
ClickFunnels Pricing
Sales funnels for entrepreneurs.
See pricing -
Clover Pricing
Smart POS for small business.
See pricing -
EasyPost Pricing
Shipping API for developers.
From $20/mo -
Ecwid Pricing
Add a store to any website.
From $5/mo -
Gelato Pricing
Global print-on-demand network.
Free plan -
Gumroad Pricing
Sell digital products and memberships.
Free plan
Comparing Yotpo to something specific? Try Yotpo vs AfterShip, Yotpo vs BigCommerce, or Yotpo vs ClickFunnels.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching — then hands you a weekly action plan with what to do next.