Yotpo Pricing (2026)

It's a hybrid setup where the sticker price scales with your monthly order volume, not seats or features alone — so the $89 and $169 numbers are really just the entry point at 500 orders/month, and your actual bill climbs as your store grows. Once you hit Premium or Enterprise territory, they pull pricing off the public menu entirely and switch to custom quotes.

From $89/mo 4 plans hybrid Free plan Best Yotpo alternatives → Yotpo's competitors →
Starter
$89/mo
Pro Popular
$169/mo
Premium
Contact Sales
Enterprise
Contact Sales
Verified Aug 23, 2026 Official pricing page
Screenshot of Yotpo's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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Starter

$89/mo
  • Up to 500 orders per month
  • Beautiful on-site display
  • Powerful tools to collect and share content
  • Support Center Tutorials

Pro

Popular
$169/mo
  • Up to 500 orders per month
  • Seller ratings so shoppers trust your site
  • AI-driven display features that convert
  • 24/7 Live Chat & Email Support

Premium

Contact Sales
  • AI tools so shoppers write better reviews
  • Robust insights and performance metrics
  • Dedicated optimization strategist

Enterprise

Contact Sales
  • Expedited time to market
  • Scale across markets and brands
  • Project management and scoping
  • Dedicated security and compliance
  • Enterprise Customer Success Manager
  • Priority access to Professional Services

Does Yotpo have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $89/mo.

AI Pricing Analysis

Pricing Model

It's a hybrid setup where the sticker price scales with your monthly order volume, not seats or features alone — so the $89 and $169 numbers are really just the entry point at 500 orders/month, and your actual bill climbs as your store grows. Once you hit Premium or Enterprise territory, they pull pricing off the public menu entirely and switch to custom quotes.

Tier Strategy

Starter is built for small DTC brands just bolting on reviews and basic loyalty; Pro adds the deeper personalization and marketing automation that mid-market merchants need once they're running real campaigns. The jump to Premium/Enterprise happens when order volume outpaces what the self-serve tiers are priced for, or when a brand needs SMS, multi-channel loyalty, or dedicated support that only sales-assisted deals unlock.

Competitive Positioning

Yotpo sits mid-to-premium in the reviews/loyalty/UGC space — pricier upfront than bare-bones review widgets, but it's positioning itself as the all-in-one retention platform for growing Shopify/BigCommerce brands rather than chasing bargain shoppers. The volume-based scaling also signals they're optimizing for high-growth merchants, not hobbyists.

Growth Lever

Order volume is the sneaky growth lever here — as a merchant's store scales, their bill scales right along with it even if they never touch a new feature. On top of that, real expansion comes from bundling (up to 35% off) to push merchants into combining reviews, loyalty, and SMS/subscriptions rather than buying point solutions piecemeal.

Want the strategist's read on the live page? Read the AI teardown of Yotpo's pricing page →

Yotpo Pricing FAQ

How much does Yotpo cost?
Paid plans start at $89/mo, going up to $169/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid setup where the sticker price scales with your monthly order volume, not seats or features alone — so the $89 and $169 numbers are really just the entry point at 500 orders/month, and your actual bill climbs as your store grows. Once you hit Premium or Enterprise territory, they pull pricing off the public menu entirely and switch to custom quotes.
Is there a discount for annual billing?
Save up to 35% with a bundle.
Which plan makes sense for me?
Starter is built for small DTC brands just bolting on reviews and basic loyalty; Pro adds the deeper personalization and marketing automation that mid-market merchants need once they're running real campaigns. The jump to Premium/Enterprise happens when order volume outpaces what the self-serve tiers are priced for, or when a brand needs SMS, multi-channel loyalty, or dedicated support that only sales-assisted deals unlock.

More E-commerce pricing

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Comparing Yotpo to something specific? Try Yotpo vs AfterShip, Yotpo vs BigCommerce, or Yotpo vs ClickFunnels. Or see the best Yotpo alternatives, ranked.

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