Design Software Pricing (2026)
What 35 design tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Design pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| remove.bg | $3/mo | 4 | Yes | Yes |
| Cacoo | $6/mo | 4 | Yes | Yes |
| Penpot | $7/mo | 4 | Yes | Yes |
| Prezi | $7/mo | 3 | No | Yes |
| Creately | $8/mo | 4 | Yes | Yes |
| Gamma | $9/mo | 4 | Yes | No |
| Lucidchart | $9/mo | 4 | Yes | Yes |
| Moqups | $9/mo | 4 | Yes | No |
| Adobe Express | $9/mo | 3 | Yes | Yes |
| Epidemic Sound | $9/mo | 3 | No | Yes |
| Framer | $10/mo | 4 | Yes | No |
| Whimsical | $10/mo | 3 | Yes | No |
| Motion Array | $10/mo | 4 | No | No |
| MURAL | $12/mo | 4 | Yes | No |
| Marvel | $12/mo | 4 | Yes | Yes |
| Sketch | $12/mo | 4 | No | Yes |
| Zeplin | $12/mo | 4 | Yes | No |
| Visme | $12/mo | 4 | Yes | No |
| Milanote | $12/mo | 3 | Yes | Yes |
| Pitch | $13/mo | 5 | Yes | No |
| Beautiful.ai | $14/mo | 3 | No | Yes |
| Picsart | $15/mo | 2 | No | No |
| Piktochart | $15/mo | 4 | Yes | No |
| Snappa | $15/mo | 3 | Yes | No |
| Balsamiq | $16/mo | 3 | No | Yes |
| Figma | $16/mo | 4 | Yes | No |
| Kittl | $19/mo | 4 | Yes | No |
| Venngage | $19/mo | 4 | Yes | No |
| Adobe Creative Cloud | $19/mo | 5 | No | Yes |
| Anima | $20/mo | 4 | Yes | No |
| Storyblocks | $21/mo | 4 | No | No |
| Envato | $39/mo | 4 | No | No |
| UXPin | $49/mo | 3 | No | Yes |
| Canva | $180/mo | 4 | Yes | Yes |
| Affinity | Custom | 1 | Yes | No |
Every design tool we track, cheapest first
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remove.bg
Remove image backgrounds automatically.
Against Canva's free built-in background remover, remove.bg was never going to win on price — it survived on being a dedicated, higher-quality single-purpose tool. That's exactly why Canva absorbed it instead of competing with it; the standalone product's positioning has effectively been erased.
Plans: Canva $0/mo · Pay-as-you-go $3/mo · Subscription Plan $9/mo · Enterprise Solutions Contact Sales
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Cacoo
Online diagramming from Nulab.
At $6/seat, Cacoo undercuts Lucidchart and Miro pretty comfortably, positioning itself as the budget-friendly diagramming tool for teams that don't need a full visual-collaboration platform. They're going after price-sensitive teams who want Visio-lite in the browser, not the whiteboard-first crowd Miro's chasing.
Plans: Free $0/mo per seat · Pro $6/mo per seat · Team $6/mo per seat · Enterprise Contact Sales
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Penpot
Open-source design and prototyping.
Compared to Figma, Penpot is playing the budget-open-source card hard — $7/month flat vs Figma's per-seat pricing that scales into real money at enterprise size. They're clearly going after teams burned by Figma's pricing changes or anyone philosophically drawn to open-source tooling, not trying to out-premium anyone.
Plans: Professional $0/mo · Unlimited $7/mo · Enterprise $25/mo · Private Server Contact Sales
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Prezi
Presentations with motion and zoom.
At $7-29/mo, Prezi undercuts full-blown design suites like Canva Pro or Adobe Express on the low end but creeps toward premium territory at the top tier — they're not competing on price alone, they're betting their zoomable, non-linear format justifies a slight premium over static deck tools like Google Slides or PowerPoint.
Plans: Standard $7/mo · Plus $19/mo · Premium $29/mo
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Creately
Visual collaboration and diagramming.
At $8/mo, Creately undercuts Miro and Lucidchart's per-user pricing, positioning itself as the budget-friendly visual collaboration tool for small teams. The Business tier's jump to $149/mo flat is where they start competing for mid-market accounts that need more than a diagramming tool but aren't ready for enterprise contracts.
Plans: Free $0/mo · Starter $8/mo · Team $8/mo · Business $149/mo
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Gamma
AI presentations, docs, and sites.
They're priced below Canva's team tiers and well under enterprise deck tools like Beautiful.ai, positioning as the accessible AI-native option. The $9 entry point is low enough to win individual contributors on expense accounts, while Ultra signals they're not afraid to charge serious money for serious usage.
Plans: Free $0/mo per seat · Plus $9/mo per seat · Pro $18/mo per seat · Ultra $90/mo per seat
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Lucidchart
Intelligent diagramming application.
Sitting in the low single digits per seat puts Lucidchart squarely in the accessible-but-not-cheapest tier of the diagramming space — priced to undercut bloated all-in-one suites while still feeling like a step above bare-bones sketch tools. They're clearly courting teams already inside the Atlassian/Google ecosystem who want something that plugs in without a procurement fight.
Plans: Free $0/mo per seat · Individual $9/mo per seat · Team $10/mo per seat · Enterprise Contact Sales
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Moqups
Online wireframes and diagrams.
This is budget-tier pricing for the design/wireframing collaboration space — $9 and $21 entry points undercut heavier tools like Figma or Balsamiq's team plans. They're clearly chasing small teams and agencies who want Figma-adjacent functionality without Figma-adjacent bills.
Plans: Free $0/mo per seat · Starter $9/mo per seat · Business $21/mo per seat · Unlimited $129/mo per seat
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Adobe Express
Quick content creation from Adobe.
Sits mid-pack against Canva Pro ($12.99/mo) and undercuts it slightly while bundling in Adobe's ecosystem credibility. They're not competing on rock-bottom price — they're leaning on 'you already trust Photoshop, so trust this too' to pull users away from Canva's simplicity play.
Plans: Adobe Express Free $0/mo · Adobe Express Premium $9/mo · Adobe Firefly Pro $19/mo
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Epidemic Sound
Royalty-free music for creators.
Sitting well below Artlist and Musicbed's premium positioning, Epidemic Sound plays the accessible-but-quality card for individual creators rather than competing purely on rock-bottom price like Pixabay or free stock libraries. They're clearly chasing the mid-market creator who wants professional-grade tracks without enterprise-level spend.
Plans: Creator $9/mo · Pro $16/mo · Pro Plus Contact Sales
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Framer
Design and publish websites.
Framer sits mid-pack compared to Webflow, cheaper at entry than most 'design-to-CMS' tools but not as bargain-bin as a Carrd or Squarespace. They're clearly chasing designers and small teams who want Webflow-level power without the steeper learning curve or price tag.
Plans: Free $0/mo · Basic $10/mo · Pro $30/mo · Enterprise Contact Sales
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Whimsical
Docs, flowcharts, and wireframes together.
At $10-20/seat, Whimsical sits mid-pack against tools like Miro or FigJam — not fighting on price, but not positioning as a premium enterprise play either. They're chasing product and design teams who want something lighter and cheaper than heavyweight whiteboard suites without feeling like a stripped-down free tool.
Plans: Free $0/mo per seat · Pro $10/mo per seat · Business $20/mo per seat
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Motion Array
Video templates and assets.
Motion Array sits mid-market against Envato Elements and Storyblocks — cheaper than premium stock-and-tools bundles but not fighting on price the way Canva or CapCut do. No free plan and no trial is a bold move in a category where competitors routinely dangle free tiers, suggesting they're betting on intent-driven buyers who already know they need a template library, not casual browsers.
Plans: AI Voiceover $10/mo · Video Templates $15/mo · Everything $24/mo · Business Contact Sales
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MURAL
Visual collaboration for teams.
MURAL sits mid-pack against Miro and FigJam — not fighting on price alone, but not premium-only either. The $12-18/seat range signals they're chasing mid-market teams who've outgrown whiteboarding toys but aren't ready for enterprise-only tools, while the custom Enterprise tier keeps them competitive for big logo deals.
Plans: Free $0/mo per seat · Team+ $12/mo per seat · Business $17/mo per seat · Enterprise Contact Sales
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Marvel
Design, prototyping, and collaboration.
Sitting in the mid-tier of design/prototyping tools, pricier than bare-bones wireframing apps but cheaper than heavyweight suites like Figma at scale — Marvel's playing to small teams and agencies who want low-fidelity prototyping without paying for a full design system platform.
Plans: Free $0/mo per seat · Pro $12/mo per seat · Team $42/mo per seat · Enterprise Contact Sales
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Sketch
Digital design toolkit.
Plans: Standard $12/mo per seat · Professional $24/mo per seat · Enterprise $44/mo per seat · Private Cloud Contact Sales
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Zeplin
Design handoff and collaboration.
Sitting well below design-handoff heavyweights, Zeplin plays the affordable middle ground rather than competing on being the cheapest or the most feature-loaded. They're clearly chasing teams that already use Figma or Sketch and just need a lightweight handoff layer, not a full design platform replacement.
Plans: Free $0/mo · Advanced $12/mo · Basic $35/mo · Enterprise Contact Sales
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Visme
Visual content creation for teams.
Visme sits mid-pack against tools like Canva Pro and Piktochart — not the cheapest freemium play, but well under design-heavy suites like Adobe Express Enterprise. They're clearly courting small marketing teams and freelance designers who want more polish than Canva without jumping to a full creative suite.
Plans: Basic $0/mo per seat · Starter $12/mo per seat · Pro $24/mo per seat · Enterprise Contact Sales
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Milanote
Notes and moodboards for creatives.
Milanote sits cheap-to-mid compared to full PM/whiteboard tools like Miro or Notion — it's not trying to be an all-in-one workspace, it's a focused visual organization tool priced accordingly. They're clearly going after freelancers, agencies, and small creative teams who'd find Miro overkill and overpriced for what's basically moodboarding and brainstorming.
Plans: Use Milanote for free $0/mo · Pay per person $12/mo · Upgrade your team $49/mo
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Pitch
Collaborative presentation software.
Pitch sits solidly in the mid-market lane — pricier than bare-bones tools like Canva's free tier but noticeably cheaper than enterprise design suites like Figma or Prezi's top plans. It's clearly gunning for design-conscious startups and scaleups who want a Keynote/Google Slides upgrade without paying agency-tool prices.
Plans: FREE $0/mo per seat · PLUS $13/mo per seat · TEAM $19/mo per seat · BUSINESS $25/mo per seat · ENTERPRISE Contact Sales
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Beautiful.ai
AI-designed presentations.
Beautiful.ai sits mid-pack against tools like Canva or Gamma — pricier than free-tier competitors but cheaper than enterprise deck-building suites like Pitch or Prezi's higher tiers. They're clearly chasing professionals and small teams who want a polished, opinionated design tool without a huge budget ask.
Plans: Pro $14/mo per seat · Teams $50/mo per seat · Enterprise Contact Sales
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Picsart
Creative editing platform and API.
At $15/mo, Picsart undercuts premium design suites while still charging more than bare-bones photo editors, positioning itself as the accessible middle ground for creators who want AI features without Adobe-level cost. Ultra's jump to $75/mo per seat signals they're chasing small teams and agencies willing to pay for scale, not just individual hobbyists.
Plans: Pro $15/mo · Ultra $75/mo
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Piktochart
Infographics and reports, fast.
At $15-20/mo, Piktochart undercuts Canva Teams and Visme's higher tiers, positioning itself as the budget-friendly option for infographics and simple visual content rather than a full design suite. They're chasing small teams and educators who want 'good enough' design tools without paying Adobe or Canva Enterprise prices.
Plans: Free $0/mo per seat · Pro $15/mo per seat · Business $20/mo per seat · Enterprise Contact Sales
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Snappa
Quick graphics for non-designers.
At $15/mo, Snappa undercuts Canva Pro and Adobe Express on the low end while still charging real money compared to free tools like Photopea — it's positioned as the budget-friendly choice for small teams who want simple design without an enterprise price tag.
Plans: Starter $0/mo per seat · Pro $15/mo per seat · Team $30/mo per seat
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Balsamiq
Rapid wireframing tool.
Plans: Starter $16/mo per seat · Teams $24/mo per seat · Enterprise $35/mo per seat
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Figma
Collaborative interface design tool.
Figma sits mid-to-premium in the design-tool category — pricier than scrappy alternatives like Penpot, but it's not competing on cost at all since it basically owns the collaborative design space. They're not trying to win the price-sensitive buyer; they're banking on being the default so teams pay up rather than switch.
Plans: Starter $0/mo per seat · Professional $16/mo per seat · Organization $55/mo per seat · Enterprise $90/mo per seat
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Kittl
Advanced design made simple.
Kittl sits mid-market — pricier than bare-bones tools like Canva at the entry tier, but nowhere near the enterprise design suites. The jump to $149/mo for Max, with core enterprise features (custom brand management, dedicated support) still locked behind a sales call, signals they're chasing prosumers and small teams, not big enterprise budgets yet.
Plans: Free $0/mo per seat · Pro $19/mo per seat · Expert $49/mo per seat · Max $149/mo per seat
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Venngage
Infographic maker for business.
Venngage sits mid-market — pricier than bare-bones infographic tools but way cheaper than full design suites like Adobe Express for Business or Canva Enterprise. The $499 Enterprise floor with a 10-seat minimum signals they're not chasing big design-heavy orgs so much as mid-size teams and departments that need visual content without hiring a design team.
Plans: Free $0/mo · Premium $19/mo · Business $49/mo · Enterprise $499/mo
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Adobe Creative Cloud
Adobe's suite of creative apps.
Adobe's the premium incumbent here, full stop — there's no free plan, and even the cheapest single-app option undercuts nothing in the market, it's priced like there's no alternative. They're not fighting on price at all; they're betting that Photoshop/Illustrator/Premiere lock-in and file-format dominance means creative pros pay whatever the number is.
Plans: Photography $19/mo per seat · Photoshop $22/mo per seat · Acrobat Studio $24/mo per seat · Creative Cloud Pro $34/mo per seat · Adobe Firefly Pro Plus $49/mo per seat
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Anima
Design-to-code for Figma.
This sits in the accessible-mid-tier zone — not a cheap $10 toy, but nowhere near design-to-code tools that gate everything behind enterprise sales calls. The $150 Business tier and hidden $500 Enterprise plan show they're trying to capture bigger accounts without scaring off the indie devs who found them first.
Plans: Free $0/mo per seat · Starter $20/mo per seat · Pro $40/mo per seat · Business $150/mo per seat
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Storyblocks
Unlimited stock video and audio.
Storyblocks sits mid-market — pricier than bargain-bin stock sites but nowhere near Shutterstock or Getty's per-clip costs, and its flat-rate 'unlimited' angle is the pitch to teams tired of pay-per-download math. They're chasing budget-conscious marketing teams and content creators who want predictable costs, not enterprises needing massive asset libraries or indemnification.
Plans: Essentials $21/mo per seat · Unlimited All Access $30/mo per seat · Small Business $40/mo per seat · Business Contact Sales
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Envato
Unlimited creative assets subscription.
With no free plan and no trial, Envato is clearly not chasing bottom-of-funnel self-serve users — they're betting buyers already know they need this. The $39-59 entry range is mid-market, but the leap to $259 for Ultimate signals they're positioning that tier as a premium, high-usage play rather than a mass-market offering.
Plans: Core $39/mo · Plus $59/mo · Ultimate $259/mo · Enterprise Contact Sales
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UXPin
Design system and prototyping.
At $49-69/seat, UXPin sits in the mid-to-premium range compared to Figma's more generous free tier and cheaper entry pricing — they're not competing on cheapness, they're betting on code-based/AI prototyping fidelity to justify the gap. This is a play for teams who've outgrown pure visual design tools and need higher-fidelity, interactive prototypes.
Plans: Core $49/mo per seat · Growth $69/mo per seat · Enterprise Contact Sales
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Canva
Graphic design and visual content.
Canva sits mid-market — pricier than scrappy design tools but nowhere near what Adobe charges for Creative Cloud. They're not fighting for the cheapest seat in the room; they're betting that ease-of-use plus breadth (video, docs, whiteboards, presentations) justifies a premium over single-purpose tools.
Plans: Free $0/mo per seat · Pro $180/mo per seat · Business $250/mo per seat · Enterprise Contact Sales
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Affinity
Professional creative suite, one-time price.
As a standalone product, Affinity can't be beat on price — free is free. But that positioning is a bit hollow since the AI capabilities that matter are gated behind Canva's premium plans, so Affinity's 'free' status is really just table stakes to funnel users into Canva's ecosystem.
Plans: Affinity $0/mo
Design Software Pricing FAQ
- How much does design software cost?
- Entry prices run from $3/mo (remove.bg) to $180/mo (Canva), with a median entry price of $12/mo across the 34 priced products we track.
- What is the cheapest design software?
- remove.bg has the lowest entry price of the design software we track, at $3/mo. Cacoo ($6/mo) and Penpot ($7/mo) are next. remove.bg and Cacoo are free to start on.
- Is there free design software?
- Yes — remove.bg, Cacoo, Penpot and 21 more offer a free plan.
- How is design software usually priced?
- 21 of the 35 design tools we track use per seat pricing, against 10 on hybrid and 4 on flat rate.