Piktochart Pricing (2026)
Straight per-seat pricing — you're paying for one user's access to the full feature set at their tier. The value metric is essentially 'how many people need to make visual content,' which keeps it simple but means costs scale linearly with team size.
- Free
- $0/mo per seat
- Pro Popular
- $15/mo per seat
- Business
- $20/mo per seat
- Education
- $39/mo per seat
- Nonprofit
- $60/mo per seat
- Enterprise
- Contact Sales
- Campus
- Contact Sales
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Free
- 2 PNG downloads
- Unlimited visual projects
- 60 AI Credits
- Only Free Templates
- 1GB storage
Pro
Popular- Unlimited PNG downloads
- 5M+ Premium Icons, Illustrations & 3D graphics
- 500 AI Credits
- Premium Templates
- Transparent Background Downloads
- 100GB storage
Business
- Unlimited PNG, PDF, PPT downloads
- Brand Kit – Unlimited Brand Colors Schemes, Custom Fonts, Logos
- 1,000 AI Credits
- On-brand templates with Branded Templates
- 250GB storage
Education
- Unlimited PNG, PDF, PPT downloads
- Access to Brand Kit – Limited Brand Colors Schemes, Custom Fonts, and Logos
- 5M+ Pro Icons, Illustrations, and 3D graphics
- 250 AI Credits
- Transparent Background Downloads
- 100GB storage
Nonprofit
- Unlimited PNG, PDF, PPT downloads
- Access to Brand Kit – Limited Brand Colors Schemes, Custom Fonts, Logos
- 5M+ Pro Icons, Illustrations, and 3D graphics
- 250 AI Credits
- Transparent Background Downloads
- 100GB storage
Enterprise
- Dedicated Account Manager & Training
- Advanced security review & MSA support
- Custom on-demand templates
- Workspace management control
- Invite 101+ team members
- 250GB storage
- SSO/SAML
Campus
- Personalized onboarding program, with a one-off 1 hour training
- Advanced security review & MSA support
- Dedicated Account Manager
AI Pricing Analysis
Pricing Model
Straight per-seat pricing — you're paying for one user's access to the full feature set at their tier. The value metric is essentially 'how many people need to make visual content,' which keeps it simple but means costs scale linearly with team size.
Tier Strategy
Free hooks individual creators, Pro ($10/mo annual) is the solo professional who needs exports and branding removal, and Business ($17/mo annual) targets small teams needing collaboration. The jump to Enterprise is triggered by volume, admin controls, or SSO needs — and that Campus tier (3,000-seat minimum) is clearly built for university-wide rollouts, not department buys.
Competitive Positioning
They're playing the affordable middle ground against Canva and Visme — undercutting on Business pricing while leaning hard into mission-driven segments with steep discounts (76% off for edu, 64% for nonprofits). That nonprofit plan at $60/year is practically a donation ask, which signals they're prioritizing market penetration in those verticals over margin.
Growth Lever
The free plan's export limits and Piktochart branding are the primary push to Pro, but the real expansion engine is seats — every new team member who needs to create or collaborate is another license. Feature gates around brand kits, custom templates, and team folders are what pull Business over Pro, making collaboration the core upgrade trigger.
Piktochart Pricing FAQ
- How much does Piktochart cost?
- Paid plans start at $15/mo, going up to $60/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 2 png downloads, unlimited visual projects, 60 ai credits — plus 2 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Straight per-seat pricing — you're paying for one user's access to the full feature set at their tier. The value metric is essentially 'how many people need to make visual content,' which keeps it simple but means costs scale linearly with team size.
- Is there a discount for annual billing?
- Yes — you save up to 33% if you pay annually instead of month-to-month. They also mention: "Save up to 33% with annual billing."
- Which plan makes sense for me?
- Free hooks individual creators, Pro ($10/mo annual) is the solo professional who needs exports and branding removal, and Business ($17/mo annual) targets small teams needing collaboration. The jump to Enterprise is triggered by volume, admin controls, or SSO needs — and that Campus tier (3,000-seat minimum) is clearly built for university-wide rollouts, not department buys.
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Comparing Piktochart to something specific? Try Piktochart vs Adobe Creative Cloud, Piktochart vs Adobe Express, or Piktochart vs Affinity.
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