Moqups Pricing (2026)

Flat-rate tiers with a seat-based twist — the Business plan is priced as a bundle (3, 5, or 9+1 seats) rather than a strict per-seat model, so you're buying capacity blocks, not individual licenses. The value metric is essentially project volume and collaboration headcount, not usage or feature depth alone.

From $11/mo 4 plans flat-rate Free plan
Free
$0/mo
Starter
$11/mo
Business
$40/mo
Unlimited
$139/mo
Verified Jul 26, 2026 Official pricing page

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Free

$0/mo
  • 2 Projects, 400 objects
  • 150+ free templates
  • Synced components
  • 20+ preloaded icon sets

Starter

$11/mo $7/mo annual
  • Unlimited projects
  • Unlimited objects
  • Unlimited guests
  • Unlimited exports
  • Page status labels
  • Premium templates

Business

$40/mo $18/mo annual
  • Team roles & permissions
  • Live collaboration
  • Enforce Single Sign On
  • Custom team templates
  • Jira & Confluence integration
  • Password protected PDFs
  • Link sharing controls

Unlimited

$139/mo $103/mo annual
  • Multiple teams
  • Team level assets
  • SAML SSO
  • SCIM provisioning
  • Enhanced access control
  • Domain allow list
  • Priority support

AI Pricing Analysis

Pricing Model

Flat-rate tiers with a seat-based twist — the Business plan is priced as a bundle (3, 5, or 9+1 seats) rather than a strict per-seat model, so you're buying capacity blocks, not individual licenses. The value metric is essentially project volume and collaboration headcount, not usage or feature depth alone.

Tier Strategy

Free is a genuine solo sandbox (no credit card, no time limit), Starter is for freelancers or small teams who need more projects without the overhead, and Business is where real team collaboration kicks in with multi-seat bundles. The jump to Unlimited at $139/mo is aimed at agencies or larger orgs that can't work within project or seat caps.

Competitive Positioning

Moqups sits in the mid-market of the wireframing/prototyping space — cheaper than Figma's org plans or Axure, but not trying to undercut Balsamiq on price. They're going after small-to-mid product and design teams who want an all-in-one mockup tool without paying enterprise rates.

Growth Lever

Project limits are the primary upgrade trigger on lower tiers, and seat bundling on Business creates natural expansion pressure as teams grow past 3 people. The strikethrough pricing and summer promo create urgency, but the real retention hook is the NGO/student discounts — they're seeding future paying users early.

Moqups Pricing FAQ

How much does Moqups cost?
Paid plans start at $11/mo, going up to $139/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 2 projects, 400 objects, 150+ free templates, synced components — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Flat-rate tiers with a seat-based twist — the Business plan is priced as a bundle (3, 5, or 9+1 seats) rather than a strict per-seat model, so you're buying capacity blocks, not individual licenses. The value metric is essentially project volume and collaboration headcount, not usage or feature depth alone.
Is there a discount for annual billing?
Yes — you save up to 55% if you pay annually instead of month-to-month. They also mention: "Up to 20% OFF any plan (summer promotion)."
Which plan makes sense for me?
Free is a genuine solo sandbox (no credit card, no time limit), Starter is for freelancers or small teams who need more projects without the overhead, and Business is where real team collaboration kicks in with multi-seat bundles. The jump to Unlimited at $139/mo is aimed at agencies or larger orgs that can't work within project or seat caps.

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Comparing Moqups to something specific? Try Moqups vs Adobe Creative Cloud, Moqups vs Adobe Express, or Moqups vs Affinity.

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