Kajabi Pricing (2026)

Flat-rate tiers with opaque custom pricing — no public numbers means every deal is a conversation, which signals they're moving upmarket and want control over discounting. The real value metric is your audience size and revenue potential, not seats, which is why they can justify the 50% spring promo without anchoring on a specific number.

4 plans flat-rate Free trial
Starter
Contact Sales
Basic
Contact Sales
Growth
Contact Sales
Pro
Contact Sales
Verified Jul 26, 2026 Official pricing page

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Starter

Contact Sales
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Basic

Contact Sales
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Growth

Contact Sales
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

Pro

Contact Sales
  • Products
  • Communities
  • Access Groups
  • Funnels
  • Websites
  • Landing Pages
  • Marketing Emails
  • Creator Studio
  • Kajabi Customer App
  • Cohorts Courses
  • Video Transcriptions & Translations
  • Branded Mobile App
  • API
  • Custom Code Editor
  • Affiliate Programs
  • Custom Domain
  • Checkout Pages
  • Payment Integrations
  • 3rd Party Integrations
  • Advanced Automations
  • Webhooks
  • AI Features
  • Universal Inbox
  • Comment-to-DM
  • Remove Kajabi Branding

AI Pricing Analysis

Pricing Model

Flat-rate tiers with opaque custom pricing — no public numbers means every deal is a conversation, which signals they're moving upmarket and want control over discounting. The real value metric is your audience size and revenue potential, not seats, which is why they can justify the 50% spring promo without anchoring on a specific number.

Tier Strategy

Starter is for solo creators just launching, Basic adds enough to run a real course business, Growth unlocks team features and advanced automations for scaling operators, and Pro is for established brands that need a white-labeled mobile app and API access. The upgrade trigger is almost always hitting feature walls around automation, affiliate programs, or wanting to remove Kajabi branding.

Competitive Positioning

Kajabi plays the premium all-in-one card against Teachable and Thinkific — they're not trying to win on price, they're selling the 'one platform to replace five tools' story. The 50% spring promo is a tell that they're feeling pressure from cheaper competitors and need to lower the entry barrier without permanently cutting rates.

Growth Lever

The Branded Mobile App ($199/mo value) and API access on Pro are the clearest upgrade carrots for serious operators who want a native app experience. AI Credits as a $15/mo add-on is an early signal they're building a usage-based expansion layer on top of flat-rate tiers — watch that become a meaningful revenue line as AI features mature.

Kajabi Pricing FAQ

How much does Kajabi cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
Flat-rate tiers with opaque custom pricing — no public numbers means every deal is a conversation, which signals they're moving upmarket and want control over discounting. The real value metric is your audience size and revenue potential, not seats, which is why they can justify the 50% spring promo without anchoring on a specific number.
Is there a discount for annual billing?
Save 50% (spring promo 2026).
Which plan makes sense for me?
Starter is for solo creators just launching, Basic adds enough to run a real course business, Growth unlocks team features and advanced automations for scaling operators, and Pro is for established brands that need a white-labeled mobile app and API access. The upgrade trigger is almost always hitting feature walls around automation, affiliate programs, or wanting to remove Kajabi branding.

More E-commerce pricing

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Comparing Kajabi to something specific? Try Kajabi vs AfterShip, Kajabi vs BigCommerce, or Kajabi vs ClickFunnels.

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