How much does Trustpilot cost?

Paid plans start at $99/mo, going up to $799/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get automated invitations, widget to collect reviews, reply to reviews — plus 8 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Trustpilot Pricing (2026)

Flat-rate per domain, billed annually upfront — you're paying for access to Trustpilot's review platform and reputation tools, not seats or usage. The 'from' language on every tier is a tell that real pricing is negotiated based on domain count, traffic, and revenue size.

From $99/mo 5 plans flat-rate Free plan Free trial

Free: $0/mo
Starter: $99/mo
Plus: $319/mo
Premium: $799/mo
Enterprise: Contact Sales

Verified Jul 26, 2026 Official pricing page

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Free

$0/mo

Automated invitations
Widget to collect reviews
Reply to reviews
Flag reviews
Performance overview
Online customer support
eCommerce integrations
Marketing integrations
Customer service integrations
Analytics and automation integrations
User logins

Starter

$99/mo

100 review invitations per month
2 widgets to collect reviews and showcase trust
1 user
1 domain
13 integrations to streamline your workflow
Power your ads with Trustpilot marketing assets
Automated invitations
Widget to collect reviews
Reply to reviews
Flag reviews
Performance overview
Online customer support
Profile page customizations
Downloadable Trustpilot assets
TrustBox widgets to showcase trust
Invitation conversion
Reply data
eCommerce integrations
Marketing integrations
Customer service integrations
Analytics and automation integrations
Product reviews and insights
Location reviews and insights
User logins

Plus

$319/mo

300 review invitations per month
10 widgets to collect reviews and showcase TrustScore
3 users
Up to 3 domains*
59 integrations to streamline your workflow
Power your ads with Trustpilot marketing assets
Match your public profile to your brand
Automated invitations
Widget to collect reviews
Reply to reviews
Flag reviews
Performance overview
Online customer support
In-app review collector New
Profile page customizations
Downloadable Trustpilot assets
Custom images & video assets
Promotions on your profile page
TrustBox widgets to showcase trust
Invitation conversion
Reply data
TrustScore insights
AI search analytics New
Search engagement reports
Service reviews
eCommerce integrations
Marketing integrations
Customer service integrations
Analytics and automation integrations
Product reviews and insights
Location reviews and insights
Live chat
User logins

Premium

$799/mo

1000 review invitations per month
21 widgets to showcase TrustScore & testimonials
10 users
Unlimited domains*
60 integrations to streamline your workflow
Power your ads with Trustpilot marketing assets
Match your public profile to your brand
More dashboards with richer data, insights and trends
Automated invitations
Widget to collect reviews
Reply to reviews
Flag reviews
Performance overview
Online customer support
In-app review collector New
Profile page customizations
Downloadable Trustpilot assets
Custom images & video assets
Promotions on your profile page
TrustBox widgets to showcase trust
Invitation conversion
Reply data
TrustScore insights
AI search analytics New
Search engagement reports
Service reviews
eCommerce integrations
Marketing integrations
Customer service integrations
Analytics and automation integrations
Product reviews and insights
Location reviews and insights
API access
Live chat
User logins
Customizable invitations
TrustBox widgets to showcase testimonials
TrustScore forecast
Topics report and sentiment analysis
Analytics explorer New
Market and competitor insights
Dedicated Customer Success Manager
Salesforce integration

Enterprise

Contact Sales

Unlimited review invitations
22 widgets to showcase TrustScore & testimonials
1000 users
Unlimited domains*
60 integrations to streamline your workflow
Power your ads with Trustpilot marketing assets
Match your public profile to your brand
More dashboards with richer data, insights and trends
Tools for optimized invitations and actionable insights
Automated invitations
Widget to collect reviews
Reply to reviews
Flag reviews
Performance overview
Online customer support
In-app review collector New
Profile page customizations
Downloadable Trustpilot assets
Custom images & video assets
Promotions on your profile page
TrustBox widgets to showcase trust
Invitation conversion
Reply data
TrustScore insights
AI search analytics New
Search engagement reports
Service reviews
eCommerce integrations
Marketing integrations
Customer service integrations
Analytics and automation integrations
Product reviews and insights
Location reviews and insights
API access
Live chat
User logins
Customizable invitations
TrustBox widgets to showcase testimonials
TrustScore forecast
Topics report and sentiment analysis
Analytics explorer New
Market and competitor insights
Dedicated Customer Success Manager
Salesforce integration
Invitation optimizer New
Review follow-up New
AI-assisted review replies New
Custom dashboards New
Visitor insights
Single sign on (SSO)

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter is explicitly gated to sub-$5M revenue businesses, so the upgrade to Plus ($319) is forced by growth, not just feature appetite. Premium at $799 targets mid-market brands running multi-channel reputation ops, and Enterprise kicks in when you've got multiple domains or need custom SLAs.

Competitive Positioning

Trustpilot sits in the mid-to-premium range for review management platforms — more expensive than scrappy alternatives like Birdeye's entry tiers, but positioned as the credibility play given their brand recognition with consumers. They're going after e-commerce and SaaS companies that need a trusted third-party review signal, not just internal NPS tools.

Growth Lever

Multi-domain businesses are the biggest expansion driver — each domain is priced separately, so a brand with 3 regional sites is paying 3x. Feature access like review invitations, Google Seller Ratings integration, and analytics depth are the hooks that push teams off the free plan and up the tier ladder.

Trustpilot Pricing FAQ

How much does Trustpilot cost?: Paid plans start at $99/mo, going up to $799/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get automated invitations, widget to collect reviews, reply to reviews — plus 8 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Flat-rate per domain, billed annually upfront — you're paying for access to Trustpilot's review platform and reputation tools, not seats or usage. The 'from' language on every tier is a tell that real pricing is negotiated based on domain count, traffic, and revenue size.
Which plan makes sense for me?: Starter is explicitly gated to sub-$5M revenue businesses, so the upgrade to Plus ($319) is forced by growth, not just feature appetite. Premium at $799 targets mid-market brands running multi-channel reputation ops, and Enterprise kicks in when you've got multiple domains or need custom SLAs.

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Comparing Trustpilot to something specific? Try Trustpilot vs AfterShip, Trustpilot vs BigCommerce, or Trustpilot vs ClickFunnels.

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