Trustpilot Pricing (2026)

It's per-domain pricing, not per-seat, which means you're paying for the right to collect and display reviews on a given website rather than for how many people on your team touch the tool. The 'hybrid' label shows up because Enterprise breaks from the published tiers into custom quotes, likely scaling by review volume or multi-brand needs.

From $99/mo 4 plans hybrid Free plan Free trial Best Trustpilot alternatives → Trustpilot's competitors →
Starter
$99/mo
Plus
$319/mo
Premium Popular
$799/mo
Enterprise
Contact Sales
Verified Aug 23, 2026 Official pricing page
Screenshot of Trustpilot's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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Starter

$99/mo
  • 100 review invitations per month
  • 2 widgets to collect reviews and showcase trust
  • 1 user
  • 1 domain
  • eCommerce integrations
  • Power your ads with Trustpilot marketing assets

Plus

$319/mo
  • 300 review invitations per month
  • 10 widgets to collect reviews and showcase TrustScore
  • 3 users
  • Up to 3 domains*
  • All integrations
  • Power your ads with Trustpilot marketing assets
  • Match your public profile to your brand

Premium

Popular
$799/mo
  • 1000 review invitations per month
  • 21 widgets to showcase TrustScore & testimonials
  • 10 users
  • Unlimited domains*
  • All integrations
  • Power your ads with Trustpilot marketing assets
  • Match your public profile to your brand
  • Dedicated Customer Success Manager
  • More dashboards with richer data, insights and trends

Enterprise

Contact Sales
  • Unlimited review invitations
  • 22 widgets to showcase TrustScore & testimonials
  • 1000 users
  • Unlimited domains*
  • All integrations
  • Power your ads with Trustpilot marketing assets
  • Match your public profile to your brand
  • Dedicated Customer Success Manager
  • More dashboards with richer data, insights and trends
  • Tools for optimized invitations and actionable insights

Does Trustpilot have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $99/mo. Paid tiers also come with a free trial (14 days).

AI Pricing Analysis

Pricing Model

It's per-domain pricing, not per-seat, which means you're paying for the right to collect and display reviews on a given website rather than for how many people on your team touch the tool. The 'hybrid' label shows up because Enterprise breaks from the published tiers into custom quotes, likely scaling by review volume or multi-brand needs.

Tier Strategy

Starter is a gated entry point — literally locked to small businesses under $5M revenue — so it's built to hook new customers early rather than serve as a real option for anyone scaled up. The jump to Plus (3.2x the price) is steep, signaling that once a business outgrows the revenue cap or needs more advanced review collection and integrations, they're pushed hard into a much pricier bracket rather than a gentle step-up.

Competitive Positioning

At $99-799/mo before you even hit Enterprise, Trustpilot sits toward the premium end of the reviews-and-reputation category, especially with a 12-month contract locked in upfront. They're clearly not chasing budget-conscious small shops long-term — the Starter tier is a low-cost trial-by-another-name to get businesses hooked before graduating them into much higher-margin plans.

Growth Lever

The real lever is that Starter eligibility disappears once a company crosses $5M in revenue or needs functionality beyond basic review collection, forcing an upgrade to Plus or Premium. Beyond that, expansion likely comes from needing more domains, deeper analytics, or API/integration access — features that are almost certainly gated at the Premium and Enterprise levels.

Want the strategist's read on the live page? Read the AI teardown of Trustpilot's pricing page →

Trustpilot Pricing FAQ

How much does Trustpilot cost?
Paid plans start at $99/mo, going up to $799/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
It's per-domain pricing, not per-seat, which means you're paying for the right to collect and display reviews on a given website rather than for how many people on your team touch the tool. The 'hybrid' label shows up because Enterprise breaks from the published tiers into custom quotes, likely scaling by review volume or multi-brand needs.
Which plan makes sense for me?
Starter is a gated entry point — literally locked to small businesses under $5M revenue — so it's built to hook new customers early rather than serve as a real option for anyone scaled up. The jump to Plus (3.2x the price) is steep, signaling that once a business outgrows the revenue cap or needs more advanced review collection and integrations, they're pushed hard into a much pricier bracket rather than a gentle step-up.

More E-commerce pricing

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Comparing Trustpilot to something specific? Try Trustpilot vs AfterShip, Trustpilot vs BigCommerce, or Trustpilot vs ClickFunnels. Or see the best Trustpilot alternatives, ranked.

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