Trustpilot Pricing (2026)

You're paying per domain, not per seat — a structure that only makes sense once you clock that Trustpilot's real product is review volume and brand reputation management, not user licenses. The hybrid label comes from domains being priced separately on top of the tier fee, so your actual bill scales with how many properties you're monitoring, not headcount.

From $99/mo 4 plans hybrid Free plan Free trial Best Trustpilot alternatives → Trustpilot's competitors →
Starter
$99/mo
Plus
$319/mo
Premium
$799/mo
Enterprise
Contact Sales
Verified Sep 20, 2026 Official pricing page
Screenshot of Trustpilot's pricing page showing its plans and prices
Their pricing page, captured Sep 20, 2026

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Starter

$99/mo
  • 100 review invitations per month
  • 2 widgets to collect reviews and showcase trust
  • 1 user
  • 1 domain
  • eCommerce integrations
  • Power your ads with Trustpilot marketing assets

Plus

$319/mo
  • 300 review invitations per month
  • 10 widgets to collect reviews and showcase TrustScore
  • 3 users
  • Up to 3 domains*
  • All integrations
  • Power your ads with Trustpilot marketing assets

Premium

$799/mo
  • 1000 review invitations per month
  • 21 widgets to showcase TrustScore & testimonials
  • 10 users
  • Unlimited domains*
  • All integrations
  • Power your ads with Trustpilot marketing assets

Enterprise

Contact Sales
  • Unlimited review invitations
  • 22 widgets to showcase TrustScore & testimonials
  • 1000 users
  • Unlimited domains*
  • All integrations
  • Power your ads with Trustpilot marketing assets

Does Trustpilot have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $99/mo. Paid tiers also come with a free trial (14 days).

AI Pricing Analysis

Pricing Model

You're paying per domain, not per seat — a structure that only makes sense once you clock that Trustpilot's real product is review volume and brand reputation management, not user licenses. The hybrid label comes from domains being priced separately on top of the tier fee, so your actual bill scales with how many properties you're monitoring, not headcount.

Tier Strategy

Starter is a walled garden for small businesses under $5M revenue — basically a foot-in-the-door SKU designed to get scrappy companies hooked before they're big enough to negotiate elsewhere. Plus and Premium target growing teams that need more review invitations, richer analytics, and multi-domain support, while Enterprise is the catch-all for anyone with complex org structures who needs custom volume and integrations — the jump usually happens when a company outgrows the revenue cap or needs to manage reviews across multiple brands/domains.

Competitive Positioning

At $99-$799/mo before add-ons, Trustpilot sits mid-to-premium in the reviews/reputation-management space, well above bare-bones tools like Google Business Profile management apps but not as bespoke (or opaque) as full enterprise CX suites. They're clearly optimizing for mid-market and up — the 12-month commitment and per-domain pricing signal they're not chasing solopreneurs or month-to-month bargain hunters.

Growth Lever

Domains are the sneaky expansion lever here — since they're billed separately from the tier price, any company managing multiple brands or storefronts sees costs climb fast regardless of which plan they're on. Beyond that, review invitation volume, analytics depth, and integrations gate the tier upgrades, so growth-stage companies get squeezed into Plus or Premium the moment they need more automated review collection than Starter allows.

Want the strategist's read on the live page? Read the AI teardown of Trustpilot's pricing page →

Trustpilot Pricing FAQ

How much does Trustpilot cost?
Paid plans start at $99/mo, going up to $799/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
You're paying per domain, not per seat — a structure that only makes sense once you clock that Trustpilot's real product is review volume and brand reputation management, not user licenses. The hybrid label comes from domains being priced separately on top of the tier fee, so your actual bill scales with how many properties you're monitoring, not headcount.
Which plan makes sense for me?
Starter is a walled garden for small businesses under $5M revenue — basically a foot-in-the-door SKU designed to get scrappy companies hooked before they're big enough to negotiate elsewhere. Plus and Premium target growing teams that need more review invitations, richer analytics, and multi-domain support, while Enterprise is the catch-all for anyone with complex org structures who needs custom volume and integrations — the jump usually happens when a company outgrows the revenue cap or needs to manage reviews across multiple brands/domains.

More E-commerce pricing

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Comparing Trustpilot to something specific? Try Trustpilot vs AfterShip, Trustpilot vs BigCommerce, or Trustpilot vs ClickFunnels. Or see the best Trustpilot alternatives, ranked.

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