Yoast Pricing (2026)
Flat-rate per-site licensing at $9.90/month (billed annually only at $118.80) — the value metric is websites, not users or traffic. You're buying a site license, not a seat, which is a meaningful distinction for agencies or developers managing multiple properties.
- Yoast SEO Premium
- $9/mo
Keep up with your competitors, without the manual work.
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Yoast SEO Premium
- Optimize for up to 5 keywords
- Manage your redirects
- Get internal linking suggestions
- Get AI suggestions for titles and descriptions
- Preview your social content
- Access expert support 24/7
- No WordPress access needed for contributors
- Fewer rewrites, faster review cycles
- One free seat included with Yoast SEO Premium, purchase additional seats for your full team.
- Use generative AI to create SEO titles & meta descriptions
- Get AI-powered suggestions to optimize your content
- Summarize content quickly for clarity
- Get 24/7 expert support
- Improve your SEO skills with the SEO Academy
- Solve SEO issues quickly with our extensive Help Center
- Catch technical problems early
- Automatically handle XML sitemaps and schema markup
- Keep your site search engine friendly
- See actionable SEO feedback instantly
- Improve readability and structure
- Spot issues before publishing
- Optimize for up to 5 keywords per page
- Effortlessly write content your audience loves
- Optimize for keyword variations naturally
- Local SEO Plugin
- Video SEO plugin
- News SEO plugin
AI Pricing Analysis
Pricing Model
Flat-rate per-site licensing at $9.90/month (billed annually only at $118.80) — the value metric is websites, not users or traffic. You're buying a site license, not a seat, which is a meaningful distinction for agencies or developers managing multiple properties.
Tier Strategy
There's only one paid tier here, so there's no upgrade path within Yoast itself — the expansion motion is purely horizontal. A solo blogger or small business owner is the core target; the moment you're managing more than one site, costs stack linearly and the value proposition starts to erode.
Competitive Positioning
At ~$10/month, Yoast sits in the budget-to-mid range for WordPress SEO plugins, undercutting tools like Rank Math Pro's agency plans but competing directly with its own free plugin's gravity. They're trying to win WordPress-native users who want a trusted brand without a complex pricing decision.
Growth Lever
Expansion revenue comes entirely from additional site subscriptions — there's no feature gating within the tier to push upgrades, just volume. The bulk discount is the only retention mechanism for multi-site buyers, which means agencies with 10+ sites are almost certainly doing the math on whether a competitor's agency plan beats per-site stacking.
Want the strategist's read on the live page? Read the AI teardown of Yoast's pricing page →
Yoast Pricing FAQ
- How much does Yoast cost?
- Paid plans start at $9/mo.
- Is there a free plan?
- No free plan. You'll need to commit to a paid plan to get started.
- Can I try it before paying?
- Not at the moment. There's no free trial or free plan listed on their pricing page.
- How does the pricing work?
- Flat-rate per-site licensing at $9.90/month (billed annually only at $118.80) — the value metric is websites, not users or traffic. You're buying a site license, not a seat, which is a meaningful distinction for agencies or developers managing multiple properties.
- Is there a discount for annual billing?
- Bulk discount available when purchasing multiple subscriptions.
- Which plan makes sense for me?
- There's only one paid tier here, so there's no upgrade path within Yoast itself — the expansion motion is purely horizontal. A solo blogger or small business owner is the core target; the moment you're managing more than one site, costs stack linearly and the value proposition starts to erode.
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Comparing Yoast to something specific? Try Yoast vs AccuRanker, Yoast vs Ahrefs, or Yoast vs AIOSEO.
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