Yoast vs Ahrefs Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Yoast Ahrefs
Starts at $9/mo $129/mo
Number of plans 1 4
Free plan
Free trial
Pricing model flat-rate per-seat

Yoast SEO Premium

$9/mo
  • Optimize for up to 5 keywords
  • Manage your redirects
  • Get internal linking suggestions
  • Get AI suggestions for titles and descriptions
  • Preview your social content
  • Access expert support 24/7
  • No WordPress access needed for contributors
  • Fewer rewrites, faster review cycles
  • One free seat included with Yoast SEO Premium, purchase additional seats for your full team.
  • Use generative AI to create SEO titles & meta descriptions
  • Get AI-powered suggestions to optimize your content
  • Summarize content quickly for clarity
  • Get 24/7 expert support
  • Improve your SEO skills with the SEO Academy
  • Solve SEO issues quickly with our extensive Help Center
  • Catch technical problems early
  • Automatically handle XML sitemaps and schema markup
  • Keep your site search engine friendly
  • See actionable SEO feedback instantly
  • Improve readability and structure
  • Spot issues before publishing
  • Optimize for up to 5 keywords per page
  • Effortlessly write content your audience loves
  • Optimize for keyword variations naturally
  • Local SEO Plugin
  • Video SEO plugin
  • News SEO plugin

Lite

$129/mo
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked prompts
  • 100,000 crawl credits
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
  • Dashboard
  • Site Explorer
  • Keywords Explorer
  • Brand Radar
  • Site Audit
  • Always-on audit
  • Rank Tracker
  • Competitive Analysis
  • SERP history
  • Page Inspect
  • Web Analytics
  • API access
  • MCP Server
  • Report Builder
  • Social Media Manager Beta
  • GBP Monitor Beta

Standard

$249/mo
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked prompts
  • 500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
  • Dashboard
  • Site Explorer
  • Keywords Explorer
  • Brand Radar
  • Site Audit
  • Always-on audit
  • Rank Tracker
  • Competitive Analysis
  • SERP history
  • Page Inspect
  • Web Analytics
  • API access
  • MCP Server
  • Report Builder
  • Social Media Manager Beta
  • GBP Monitor Beta
  • Portfolios
  • Content Explorer
  • Batch Analysis
  • SERP comparison
  • Web visibility
  • Site structure
  • Broken backlinks
  • Broken links
  • Outgoing links
  • Calendar view
  • Linking authors
  • AI suggestions
  • Keyword clusters
  • Search intents
  • Translations
  • SERP updates

Advanced

$449/mo
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked prompts
  • 1,500,000 crawl credits
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each
  • Dashboard
  • Site Explorer
  • Keywords Explorer
  • Brand Radar
  • Site Audit
  • Always-on audit
  • Rank Tracker
  • Competitive Analysis
  • SERP history
  • Page Inspect
  • Web Analytics
  • API access
  • MCP Server
  • Report Builder
  • Social Media Manager Beta
  • GBP Monitor Beta
  • Portfolios
  • Content Explorer
  • Batch Analysis
  • SERP comparison
  • Web visibility
  • Site structure
  • Broken backlinks
  • Broken links
  • Outgoing links
  • Calendar view
  • Linking authors
  • AI suggestions
  • Keyword clusters
  • Search intents
  • Translations
  • SERP updates
  • Looker Studio integration
  • Search type distribution
  • Agency directory listing
  • Segmentation Soon
  • HTTP authentication

Enterprise

$1499/mo
  • Uncapped API access
  • SSO & enterprise-grade security
  • Access management & audit log
  • Unlimited historical data
  • Personalized higher limits & data exports
  • Forecasting & trends

Yoast vs Ahrefs FAQ

Which one is cheaper?
Yoast starts lower at $9/mo, compared to $129/mo for Ahrefs.
Can I use either one for free?
Ahrefs has a free plan. Yoast doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Yoast uses flat-rate pricing, while Ahrefs goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Yoast: At ~$10/month, Yoast sits in the budget-to-mid range for WordPress SEO plugins, undercutting tools like Rank Math Pro's agency plans but competing directly with its own free plugin's gravity. They're trying to win WordPress-native users who want a trusted brand without a complex pricing decision. Ahrefs: Ahrefs sits in the premium tier of SEO tools — more expensive than Ubersuggest or Mangools by a wide margin, and roughly neck-and-neck with Semrush on mid-tier plans. They're going after serious SEO practitioners and agencies who treat data quality as non-negotiable, not budget-conscious beginners.

Keep tabs on both.

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