Yoast vs Ahrefs Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Yoast Ahrefs
Starts at $9/mo $129/mo
Number of plans 1 4
Free plan
Free trial
Pricing model flat-rate hybrid

Yoast SEO Premium

Popular
$9/mo
  • Keep every old URL working
  • See one post from several angles
  • Fill metadata gaps in bulk
  • Start from a draft, never a blank page
  • Find the pages nothing links to
  • Get an answer at any hour
  • Structured data, a standardized way of describing your content to machines, is generated automatically
  • Schema aggregation collects your site's structured data into one deduplicated graph
  • Bot blocker lets you choose which AI systems may use your content for training
  • No WordPress access needed for contributors
  • Fewer rewrites, faster review cycles
  • One seat is included
  • Draft SEO titles and meta descriptions with AI by page or in bulk
  • Review every suggestion before it saves
  • Turn a long post into a working meta description
  • Get 24/7 expert support
  • Learn at your own pace with Yoast SEO Academy
  • Find answers yourself in the help center
  • Catch technical problems early
  • Yoast generates your XML sitemaps and structured data automatically
  • Keep your site readable to search engines and AI systems
  • See what to fix as you write
  • Improve readability and structure
  • Spot issues before publishing
  • Optimize for up to five keyphrases per page
  • Keep the writing natural while the analysis keeps up
  • Synonyms and word forms count too

Lite

$129/mo
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked AI prompts
  • 100,000 crawl credits
  • API and MCP access
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
  • Dashboard
  • Site Explorer
  • Keywords Explorer
  • Brand Radar
  • Tracked AI prompts
  • Site Audit
  • Always-on audit
  • Rank Tracker
  • Competitive Analysis
  • SERP history
  • Page Inspect
  • Web Analytics
  • API access
  • MCP Server
  • Report Builder
  • Social Media Manager (Beta)
  • GBP Monitor (Beta)

Standard

$249/mo
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked AI prompts
  • 500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
  • Portfolios
  • Content Explorer
  • Batch Analysis
  • SERP comparison
  • Brand Radar
  • Web visibility
  • Site structure
  • Broken backlinks
  • Broken links
  • Outgoing links
  • Calendar view
  • Linking authors
  • AI suggestions
  • Keyword clusters
  • Search intents
  • Translations
  • SERP updates
  • Site structure

Advanced

$449/mo
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked AI prompts
  • 1,500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each
  • Looker Studio integration
  • Search type distribution
  • Agency directory listing
  • Segmentation (Soon)
  • HTTP authentication

Enterprise

Custom
  • Uncapped API access
  • SSO & enterprise-grade security
  • Access management & audit log
  • Unlimited historical data
  • Forecasting & trends

Yoast vs Ahrefs FAQ

Which one is cheaper?
Yoast starts lower at $9/mo, compared to $129/mo for Ahrefs.
Can I use either one for free?
Ahrefs has a free plan. Yoast doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Yoast uses flat-rate pricing, while Ahrefs goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Yoast: Yoast sits mid-market for WordPress SEO tools — pricier than free alternatives like Rank Math's core plugin, but far cheaper than enterprise SEO suites like Semrush or Ahrefs that charge $100+/mo. They're winning on brand trust and WordPress-native simplicity rather than competing on raw feature depth or price. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier SEO tools, but it's priced below Semrush at the equivalent tiers, so it's playing the 'slightly cheaper premium' card rather than undercutting on cost. They're chasing serious SEO teams and agencies who already know the category, not budget-conscious beginners.

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