Sales Software Pricing (2026)
What 23 sales tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Sales pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| LeadIQ | $15/mo | 3 | Yes | Yes |
| Better Proposals | $19/mo | 3 | No | Yes |
| Yesware | $19/mo | 4 | Yes | Yes |
| Mailshake | $29/mo | 4 | No | No |
| Proposify | $29/mo | 3 | No | Yes |
| RocketReach | $33/mo | 3 | No | No |
| Mixmax | $34/mo | 4 | Yes | Yes |
| Woodpecker | $35/mo | 1 | No | Yes |
| Lusha | $37/mo | 5 | Yes | No |
| Snov.io | $39/mo | 3 | No | Yes |
| Instantly | $47/mo | 4 | No | No |
| Apollo.io | $49/mo | 4 | Yes | Yes |
| Hunter | $49/mo | 5 | Yes | No |
| Qwilr | $49/mo | 3 | No | Yes |
| Klenty | $50/mo | 3 | No | Yes |
| Lemlist | $69/mo | 3 | No | Yes |
| Reply.io | $89/mo | 3 | No | Yes |
| Chili Piper | $1250/mo | 3 | No | No |
| Common Room | $2500/mo | 3 | No | No |
| Gong | Custom | 0 | No | No |
| Kixie | Custom | 3 | No | Yes |
| Outreach | Custom | 4 | No | No |
| Salesloft | Custom | 2 | No | No |
Every sales tool we track, cheapest first
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LeadIQ
Prospecting and contact capture for SDRs.
At $15/user/month, LeadIQ undercuts heavyweights like ZoomInfo and Apollo's upper tiers, positioning itself as the affordable, prospecting-focused alternative rather than a full go-to-market data platform. They're clearly chasing budget-conscious SDR teams who want good enough contact data without enterprise-level spend.
Plans: Free $0/mo · Pro $15/mo · Enterprise Contact Sales
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Better Proposals
Proposals that win business.
Sitting in the low-to-mid range for proposal software, Better Proposals is priced to compete with tools like PandaDoc and Proposify without going premium-enterprise territory. They're clearly courting freelancers and small-to-mid sales teams who want polish without paying for a heavyweight document platform.
Plans: Starter $19/mo per seat · Premium $29/mo per seat · Enterprise $49/mo per seat
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Yesware
Email tracking and outreach for sales.
Yesware sits mid-market — pricier than bare-bones email tracking tools but cheaper than full sales engagement platforms like Outreach or Salesloft that often run $100+/seat. They're clearly going after SMB and mid-market sales teams who want engagement features without an enterprise-platform price tag or implementation lift.
Plans: Free $0/mo per seat · Pro $19/mo per seat · Premium $45/mo per seat · Enterprise $85/mo per seat
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Mailshake
Simple sales engagement and cold email.
Mailshake sits in the budget-to-mid range of the sales engagement category, priced well below heavyweights like Outreach or Salesloft but above pure cold-email tools like Lemlist's entry tier. They're clearly chasing small sales teams and agencies who want engagement features without enterprise-platform pricing or a lengthy sales cycle.
Plans: Starter $29/mo per seat · Email Outreach $49/mo per seat · Sales Engagement $99/mo per seat · Agency Plan Contact Sales
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Proposify
Proposal software for closers.
Proposify sits mid-market — pricier than bare-bones e-signature tools like PandaDoc's entry tier but cheaper than enterprise CPQ suites. They're chasing small-to-mid sales teams who've outgrown generic doc tools but aren't ready for Salesforce-CPQ-level complexity or cost.
Plans: Basic $29/mo per seat · Team $49/mo per seat · Business Contact Sales
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RocketReach
Find email and phone for anyone.
Sitting in the $33-$142 range puts RocketReach solidly mid-market compared to tools like Apollo or ZoomInfo — cheaper and more self-serve than enterprise data platforms, but pricier than bare-bones email finders. They're chasing sales and recruiting teams who want more reliability than a scraper tool but don't need ZoomInfo's enterprise price tag.
Plans: Essentials $33/mo per seat · Pro $75/mo per seat · Ultimate $142/mo per seat
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Mixmax
Email productivity and sequences in Gmail.
Sitting mid-to-premium in the sales engagement space — pricier than lightweight email tools but cheaper than heavyweight platforms like Outreach or Salesloft, especially at the entry tier. They're clearly targeting SMB and mid-market sales teams who want Salesloft-level engagement features without the enterprise price tag or implementation lift.
Plans: Inbox Copilot $34/mo per seat · Engagement Copilot $65/mo per seat · Mixmax Suite $105/mo per seat · Mixmax for Teams Contact Sales
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Woodpecker
Cold email for agencies and teams.
Sitting in the middle of the cold-email tool pack, Woodpecker isn't chasing the rock-bottom crowd but also isn't positioning as a premium enterprise platform — the usage-based structure appeals to agencies and sales teams who don't want to pay for unused seats. They're going after teams that scale outreach volume unevenly month to month rather than teams wanting predictable flat pricing.
Plans: Contacted prospects $35/mo
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Lusha
B2B contact data at your fingertips.
Lusha sits in the mid-market of the sales intelligence space — pricier than bare-bones scrapers but noticeably cheaper than heavyweight platforms like ZoomInfo or Cognism. They're clearly courting SMBs and individual reps who want solid contact data without an enterprise contract or a six-figure commitment.
Plans: Free $0/mo · Starter $37/mo · Pro $52/mo · Premium $299/mo · Scale Contact Sales
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Snov.io
Cold outreach and lead generation toolkit.
Snov.io sits in the budget-to-mid range of the sales engagement space, undercutting bigger names like Apollo or Outreach on sticker price. But the separate LinkedIn slot fee is the catch — it's how they keep base pricing looking cheap while still monetizing the feature everyone actually wants.
Plans: Starter $39/mo · Pro $99/mo · Custom Ultra Contact Sales
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Instantly
Cold email at scale with warmup.
Instantly sits in the mid-market lane — cheaper than all-in-one sales engagement platforms like Outreach or Salesloft, but priced above bare-bones warmup-only tools. They're clearly courting the cold email/agency crowd who want deliverability infrastructure without paying enterprise SaaS prices.
Plans: Growth $47/mo · Hypergrowth $97/mo · Light Speed $358/mo · Enterprise Contact Sales
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Apollo.io
Sales intelligence and engagement platform.
Apollo undercuts the ZoomInfo/Outreach/Salesloft crowd by a wide margin while bundling data + engagement + intelligence in one SKU, positioning itself as the budget-friendly all-in-one for SMB and mid-market teams who can't stomach five-figure annual contracts. It's not fighting for enterprise logos here — it's picking off teams tired of stitching together three separate tools.
Plans: Free $0/mo per seat · Basic $49/mo per seat · Professional $79/mo per seat · Organization $119/mo per seat
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Hunter
Email finder and verifier.
Hunter sits in the middle of the email-finding/verification pack — pricier than bare-bones scrapers but way cheaper than full sales intelligence platforms like ZoomInfo or Apollo's upper tiers. They're going after small-to-mid sales and marketing teams who want solid deliverability without buying an entire GTM suite.
Plans: Free $0/mo · Starter $49/mo · Growth $149/mo · Scale $299/mo · Enterprise Contact Sales
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Qwilr
Proposals as beautiful web pages.
Sitting in the low-to-mid range for proposal/doc software, Qwilr isn't trying to be the budget option — the 29% annual discount and forced minimums on higher tiers suggest they're optimizing for committed, growing teams rather than casual single users. They're chasing small-to-mid sales teams who need to look polished, not enterprises and not freelancers.
Plans: Starter $49/mo per seat · Growth $55/mo per seat · Scale $75/mo per seat
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Klenty
Sales engagement for growing teams.
Klenty sits mid-pack in the sales engagement space — pricier than bare-bones cold email tools but noticeably cheaper than heavyweights like Outreach or Salesloft. They're clearly courting SMB and mid-market SDR teams who want enterprise-ish features (multichannel sequencing, dialer add-ons) without enterprise contracts.
Plans: Starter $50/mo per seat · Growth $70/mo per seat · Plus $99/mo per seat
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Lemlist
Personalized cold outreach sequences.
Plans: Email $69/mo per seat · Multichannel $109/mo per seat · Enterprise Contact Sales
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Reply.io
AI sales engagement across channels.
Reply.io sits mid-market — not a cheap Woodpecker/Lemlist knockoff, but nowhere near Outreach or Salesloft enterprise pricing either. The $500/mo AI SDR tier is clearly aimed at poaching budget from companies about to hire a junior SDR, positioning the bot as cheaper than a $50k+ salary.
Plans: Multichannel $89/mo · Email Volume $159/mo · Hire Jason AI SDR $500/mo
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Chili Piper
Inbound scheduling and routing.
This is premium pricing dressed up as mid-market accessibility — $1250/mo entry is steep compared to scheduling tools like Calendly or even Chilipiper's routing-only competitors, and $3500/mo puts Experiences firmly in enterprise RevOps budget territory. They're clearly chasing funded B2B sales orgs that already have SDR teams and Salesforce/HubSpot stacks, not SMBs testing out lead routing for the first time.
Plans: Routing & Scheduling $1250/mo · Experiences $3500/mo · Chili Data Platform Contact Sales
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Common Room
Community-led growth signals for GTM.
With no free trial and a $2,500/mo floor, Common Room is positioning itself as a premium, sales-led platform aimed at funded B2B companies serious about intent/signal-based GTM — not competing on accessibility with cheaper community or CRM tools.
Plans: Essential $2500/mo · Advanced Contact Sales · Enterprise Contact Sales
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Gong
Revenue intelligence platform.
Classic enterprise sales motion - no transparent pricing means they're positioning as premium and want to negotiate based on deal size. They're going after serious revenue teams who can afford custom enterprise tooling.
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Kixie
Sales dialer and SMS automation.
Hiding all pricing signals that Kixie is positioning as a mid-market to enterprise tool competing with the likes of Aircall and JustCall, not a self-serve SMB play. They're betting that sales-assisted pricing lets them charge more per seat than the transparent-pricing competitors, at the cost of losing self-serve shoppers who bounce at the 'contact us' wall.
Plans: Professional Plan Contact Sales · Single-Line PowerDialer Contact Sales · Multi-Line PowerDialer Contact Sales
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Outreach
Sales execution platform.
This is a premium, enterprise-first play aimed at orgs already running (or replacing) Salesloft or similar sales engagement platforms — not SMBs testing the waters. The absence of a free trial or free plan signals they're not chasing bottom-of-funnel self-serve buyers; they want revenue teams big enough to justify a sales cycle and a real budget line.
Plans: Amplify Essentials Contact Sales · Amplify Core Contact Sales · Amplify Plus Contact Sales · Amplify Pro Contact Sales
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Salesloft
Sales engagement platform.
Salesloft sits in the premium tier of sales engagement platforms, going head-to-head with Outreach for enterprise RevOps budgets rather than competing with cheaper, self-serve tools like Apollo or Reply.io. Hiding all pricing signals it's chasing six-figure enterprise deals, not SMBs comparison-shopping online.
Plans: Advanced Contact Sales · Elite Contact Sales
Sales Software Pricing FAQ
- How much does sales software cost?
- Entry prices run from $15/mo (LeadIQ) to $2500/mo (Common Room), with a median entry price of $39/mo across the 19 priced products we track.
- What is the cheapest sales software?
- LeadIQ has the lowest entry price of the sales software we track, at $15/mo. Better Proposals ($19/mo) and Yesware ($19/mo) are next. LeadIQ and Yesware are free to start on.
- Is there free sales software?
- Yes — LeadIQ, Yesware, Mixmax and 3 more offer a free plan.
- How is sales software usually priced?
- 10 of the 23 sales tools we track use per seat pricing, against 9 on hybrid and 3 on custom.