Sales Software Pricing (2026)
What 23 sales tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 17, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Sales pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Woodpecker | $7/mo | 1 | No | Yes |
| LeadIQ | $15/mo | 3 | Yes | Yes |
| Better Proposals | $19/mo | 3 | No | Yes |
| Yesware | $19/mo | 4 | Yes | Yes |
| Mailshake | $29/mo | 4 | No | No |
| Proposify | $29/mo | 3 | No | Yes |
| RocketReach | $33/mo | 3 | Yes | No |
| Mixmax | $34/mo | 6 | Yes | Yes |
| Snov.io | $39/mo | 3 | Yes | Yes |
| Instantly | $47/mo | 4 | No | No |
| Apollo.io | $49/mo | 4 | Yes | Yes |
| Hunter | $49/mo | 5 | Yes | No |
| Qwilr | $49/mo | 3 | No | Yes |
| Lusha | $49/mo | 5 | Yes | No |
| Klenty | $50/mo | 3 | No | Yes |
| Reply.io | $59/mo | 8 | No | Yes |
| Lemlist | $69/mo | 3 | No | Yes |
| Chili Piper | $1250/mo | 3 | No | No |
| Common Room | $2500/mo | 3 | No | No |
| Gong | Custom | 0 | No | No |
| Kixie | Custom | 3 | No | Yes |
| Outreach | Custom | 4 | No | No |
| Salesloft | Custom | 2 | No | No |
Every sales tool we track, cheapest first
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Woodpecker
Cold email for agencies and teams.
At $35/month for 500 prospects, Woodpecker is positioning as the scrappy, affordable alternative to tools like Outreach or Salesloft — clearly targeting SMBs and solo sellers who want cold email infrastructure without enterprise pricing. They're not trying to win on features; they're winning on low barrier to entry.
Plans: Cold Email $7/mo
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LeadIQ
Prospecting and contact capture for SDRs.
At $15/seat, LeadIQ is undercutting mid-market players like ZoomInfo and Apollo's paid tiers pretty aggressively — they're clearly going after the SMB and PLG motion, not the enterprise-first buyer. It's a land-cheap, expand-on-usage play.
Plans: Free $0/mo per seat · Pro $15/mo per seat · Enterprise Contact Sales
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Better Proposals
Proposals that win business.
They're sitting in the budget-to-mid range for proposal software — well below Proposify's higher tiers and competitive with PandaDoc's entry points. The play is clearly SMBs and freelancers who want something purpose-built for proposals without paying enterprise-software prices.
Plans: Starter $19/mo per seat · Premium $29/mo per seat · Enterprise $49/mo per seat
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Yesware
Email tracking and outreach for sales.
Yesware sits in the budget-to-mid tier of the sales engagement space — cheaper than Outreach or Salesloft by a wide margin, and roughly competitive with Mixmax. They're clearly going after SMB sales teams and individual reps who want Gmail/Outlook tracking without committing to an enterprise sales engagement platform.
Plans: Free $0/mo per seat · Pro $19/mo per seat · Premium $45/mo per seat · Enterprise $85/mo per seat
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Mailshake
Simple sales engagement and cold email.
They're mid-market priced — not as cheap as Lemlist's entry tier or as expensive as Outreach and Salesloft, which run $100-150+ per seat. They're clearly going after SMB sales teams and agencies who want something more capable than a basic email tool but can't justify enterprise contracts.
Plans: Starter $29/mo per seat · Email Outreach $49/mo per seat · Sales Engagement $99/mo per seat · Agency Plan Contact Sales
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Proposify
Proposal software for closers.
They're mid-market priced — not trying to undercut PandaDoc or Docusign on entry cost, but not positioned as enterprise-first either. The $3,900/yr Business floor signals they're chasing teams with real sales infrastructure, not freelancers or early-stage startups.
Plans: Basic $29/mo per seat · Team $49/mo per seat · Business Contact Sales
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RocketReach
Find email and phone for anyone.
They're mid-market priced — cheaper than ZoomInfo or Apollo's higher tiers but not trying to be the budget option. The $33 entry point and free 5-lookup tier are clearly aimed at pulling in individual SDRs and freelancers who might eventually convert or expand to team seats.
Plans: Essentials $33/mo per seat · Pro $75/mo per seat · Ultimate $142/mo per seat
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Mixmax
Email productivity and sequences in Gmail.
They're mid-market priced against tools like Outreach and Salesloft, which run $100–$150+/seat, making Mixmax a credible value play for SMB and mid-market sales teams. They're not trying to beat free tools like HubSpot's basic sequences — they're targeting teams that have outgrown those but can't justify enterprise sales engagement contracts.
Plans: Free $0/mo per seat · Inbox Copilot $34/mo per seat · Meeting Copilot $34/mo per seat · Engagement Copilot $65/mo per seat · Mixmax Suite $89/mo per seat · Mixmax for Teams Contact Sales
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Snov.io
Cold outreach and lead generation toolkit.
Snov.io sits in the budget-to-mid-market band, undercutting tools like Apollo or Outreach on entry price while offering enough depth to compete for scrappy sales teams and SMBs. They're not chasing enterprise — the Custom Ultra tier exists, but the product's sweet spot is teams who want a full outreach stack without paying $200+/seat.
Plans: Starter $39/mo · Pro $99/mo · Custom Ultra Contact Sales
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Instantly
Cold email at scale with warmup.
Instantly sits in the budget-to-mid tier of cold email platforms, undercutting tools like Outreach or Salesloft by a wide margin while targeting a scrappier, more self-serve audience — think SDR teams and solo founders, not enterprise sales orgs. They're competing more directly with Lemlist and Smartlead than with the big CRM-adjacent players.
Plans: Growth $47/mo · Hypergrowth $97/mo · Light Speed $358/mo · Enterprise Contact Sales
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Apollo.io
Sales intelligence and engagement platform.
Plans: Free $0/mo per seat · Basic $49/mo per seat · Professional $79/mo per seat · Organization $119/mo per seat
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Hunter
Email finder and verifier.
Hunter sits in the affordable-to-mid range for email finding tools — cheaper than Apollo or ZoomInfo's full suites, but competing directly with tools like Snov.io and Findymail. They're clearly going after SMBs and individual sales reps who want a focused, no-frills prospecting tool without paying for a bloated data platform.
Plans: Free $0/mo · Starter $49/mo · Growth $149/mo · Scale $299/mo · Enterprise Contact Sales
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Qwilr
Proposals as beautiful web pages.
At $49–$75/seat, Qwilr sits in the mid-market range for proposal software — more expensive than scrappy tools like Canva-based workflows, but well below enterprise CPQ or full sales enablement platforms. They're going after SMB and mid-market sales teams who want polished, interactive proposals without the complexity of a Salesforce-native solution.
Plans: Starter $49/mo per seat · Growth $55/mo per seat · Scale $75/mo per seat
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Lusha
B2B contact data at your fingertips.
Lusha sits in the mid-market of the B2B contact data space, undercutting ZoomInfo and Apollo's team plans but not trying to be the cheapest option in the room. They're going after individual contributors and lean sales teams who want quality data without an enterprise contract.
Plans: Free $0/mo · Starter $49/mo · Pro $69/mo · Premium $399/mo · Scale Contact Sales
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Klenty
Sales engagement for growing teams.
At $50–$99/mo, Klenty is undercutting the Outreach/Salesloft tier significantly and competing more directly with tools like Lemlist or Mailshake — they're clearly going after mid-market and SMB sales teams who want sequencing power without enterprise pricing. It's a value play, not a premium one.
Plans: Starter $50/mo per seat · Growth $70/mo per seat · Plus $99/mo per seat
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Reply.io
AI sales engagement across channels.
They're not the cheapest in the cold outreach space — tools like Instantly or Smartlead undercut them on pure email volume — but they're positioning above commodity senders by bundling AI SDR functionality that competes more with Artisan or 11x than with traditional sequencers. The $500/mo 'Hire Jason AI SDR' entry point is a deliberate move to make AI-assisted outreach feel accessible before upselling into the full AI SDR stack.
Plans: Email Volume $59/mo · Multichannel $99/mo · Agency Core $210/mo · Hire Jason AI SDR $500/mo · Agency AI SDR $500/mo · AI SDR Starter $800/mo · AI SDR Growth $2500/mo · AI SDR Enterprise Contact Sales
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Lemlist
Personalized cold outreach sequences.
At $55–$87/mo annually, Lemlist sits in the mid-market band — cheaper than Outreach or Salesloft by a wide margin, but priced above bare-bones tools like Instantly or Smartlead. They're clearly targeting growth-stage sales teams who want sophistication without enterprise contracts.
Plans: Email $69/mo per seat · Multichannel $109/mo per seat · Enterprise Contact Sales
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Chili Piper
Inbound scheduling and routing.
Chili Piper plants itself firmly in premium territory — a $1,250/mo floor with no free trial or free plan filters out anyone testing the waters, which tells you they're chasing mid-market and enterprise RevOps teams with real budget, not SMBs or solo SDRs. This isn't a self-serve land-and-expand play; it's a sales-assisted, contract-first sell.
Plans: Routing & Scheduling $1250/mo · Experiences $3500/mo · Chili Data Platform Contact Sales
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Common Room
Community-led growth signals for GTM.
At $30K/year minimum, Common Room is firmly in the premium tier of community and GTM intelligence tools — well above lighter-weight tools like Orbit or Commsor, and competing more directly with enterprise revenue intelligence platforms. They're going after mid-market and enterprise GTM teams with budget, not scrappy community managers.
Plans: Essential $2500/mo · Advanced Contact Sales · Enterprise Contact Sales
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Gong
Revenue intelligence platform.
Classic enterprise sales motion - no transparent pricing means they're positioning as premium and want to negotiate based on deal size. They're going after serious revenue teams who can afford custom enterprise tooling.
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Kixie
Sales dialer and SMS automation.
Hiding all prices is a classic mid-market-and-up move — they're not trying to win self-serve SMB deals, they're going after teams with a real sales process and a budget conversation to have. They're likely competing with Aircall and PhoneBurner, positioning the PowerDialer as a differentiator that justifies a premium over basic VoIP tools.
Plans: Professional Plan Contact Sales · Single-Line PowerDialer Contact Sales · Multi-Line PowerDialer Contact Sales
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Outreach
Sales execution platform.
Outreach plays in the premium enterprise tier of sales engagement platforms, going head-to-head with Salesloft and Gong for large RevOps-heavy orgs. There's no self-serve or transparent pricing, which signals they're not chasing SMBs — they want six-and-seven-figure enterprise contracts where sales reps can control the narrative.
Plans: Amplify Essentials Contact Sales · Amplify Core Contact Sales · Amplify Plus Contact Sales · Amplify Pro Contact Sales
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Salesloft
Sales engagement platform.
Salesloft sits in the premium tier of sales engagement platforms, going head-to-head with Outreach for enterprise RevOps budgets rather than competing with cheaper, self-serve tools like Apollo or Reply.io. Hiding all pricing signals it's chasing six-figure enterprise deals, not SMBs comparison-shopping online.
Plans: Advanced Contact Sales · Elite Contact Sales
Sales Software Pricing FAQ
- How much does sales software cost?
- Entry prices run from $7/mo (Woodpecker) to $2500/mo (Common Room), with a median entry price of $47/mo across the 19 priced products we track.
- What is the cheapest sales software?
- Woodpecker has the lowest entry price of the sales software we track, at $7/mo. LeadIQ ($15/mo) and Better Proposals ($19/mo) are next. LeadIQ and Yesware are free to start on.
- Is there free sales software?
- Yes — LeadIQ, Yesware, RocketReach and 5 more offer a free plan.
- How is sales software usually priced?
- 12 of the 23 sales tools we track use per seat pricing, against 4 on hybrid and 3 on usage based.