Reply.io Pricing (2026)
Reply.io runs a hybrid model with two distinct tracks: per-seat pricing for human reps (Email Volume at $59/mo, Multichannel at $99/mo) and per-outcome pricing for AI SDR plans billed by client or agent capacity rather than headcount. The value metric shifts depending on who's buying — seats for sales teams, AI agent slots for agencies and automation-first buyers.
- Email Volume
- $59/mo
- Multichannel Popular
- $99/mo
- Agency Core
- $210/mo
- Hire Jason AI SDR
- $500/mo
- Agency AI SDR
- $500/mo
- AI SDR Starter
- $800/mo
- AI SDR Growth
- $2500/mo
- AI SDR Enterprise
- Contact Sales
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Email Volume
- Email Automation
- LinkedIn Automation
- Calls & SMS Automation
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
Multichannel
Popular- Email Automation
- LinkedIn Automation
- Calls & SMS Automation
- WhatsApp (Semi-Automation)
- Any Channel via Zapier Step
- Unlimited active contacts
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
- Onboarding with the CSM
- Team Performance Report
- Channel Efficiency Report
- Export CSV stats
Agency Core
- Multi-workspace account structure
- Email automation (LinkedIn optional)
- Unlimited clients & users
- Unlimited mailboxes
- Unlimited email warm-up
- Consolidated email and LinkedIn inbox
- Anti-spam & deliverability suite
- Agency dashboard
- Role-based access control
- Custom Sequence Templates
- Live support via live chat and email
- AI Voicemails on LinkedIn
- AI Variables
- White-label as an option
Hire Jason AI SDR
- 24/7 Operations
- Realtime contacts search
- Intent signals
- AI personalization
- AI-generated responses
Agency AI SDR
- LinkedIn & Email automation included
- AI hyper-personalization on each step
- AI Agents for all clients under one roof
- Hyper-personalized LI Voicemails
- Custom AI playbooks and sequence templates
- Fully autonomous or Approval Mode
- Real-time (aka evergreen) data
- AI-trained responses
- AI-trained re-engagement
- Access to Customer Success department
AI SDR Starter
- Unlimited users
- High-accuracy emails
- AI personalization
- Intent signals
- Autopilot & copilot modes
- Multichannel automation
- Unlimited mailboxes & warm-ups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for you deliverability
- CSM onboarding
AI SDR Growth
- Unlimited users
- High-accuracy emails
- AI personalization
- Intent signals
- Autopilot & copilot modes
- Multichannel automation
- Unlimited mailboxes & warm-ups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for your deliverability
- White-glove onboarding
- Slack channel
- Custom playbooks
AI SDR Enterprise
- Unlimited users
- High-accuracy emails
- AI Personalization
- Intent signals
- Autopilot & Copilot Modes
- Multichannel automation
- Unlimited mailboxes & warmups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for you deliverability
- White glove onboarding
- Slack channel
- Custom playbooks & prompt engineering
- CEO strategy calls
AI Pricing Analysis
Pricing Model
Reply.io runs a hybrid model with two distinct tracks: per-seat pricing for human reps (Email Volume at $59/mo, Multichannel at $99/mo) and per-outcome pricing for AI SDR plans billed by client or agent capacity rather than headcount. The value metric shifts depending on who's buying — seats for sales teams, AI agent slots for agencies and automation-first buyers.
Tier Strategy
Email Volume is the entry point for teams doing basic cold email; the jump to Multichannel ($99/mo) is triggered the moment LinkedIn or calls enter the workflow. AI SDR Starter ($800/mo monthly, $500 annual) targets teams ready to replace or augment an SDR headcount, and Growth ($2,500/mo) is for orgs running high-volume, multi-sequence AI outreach at scale — the gap between those two tiers is steep enough to feel like a different product category.
Competitive Positioning
They're not the cheapest in the cold outreach space — tools like Instantly or Smartlead undercut them on pure email volume — but they're positioning above commodity senders by bundling AI SDR functionality that competes more with Artisan or 11x than with traditional sequencers. The $500/mo 'Hire Jason AI SDR' entry point is a deliberate move to make AI-assisted outreach feel accessible before upselling into the full AI SDR stack.
Growth Lever
LinkedIn automation ($69/mo/account) and Calls & SMS ($29/mo/account) are add-ons that quietly inflate per-seat costs for multichannel teams, making the base tier price deceptively low. The bigger expansion driver is the AI SDR tier jump — the 50% annual discount on AI SDR plans (e.g., Growth drops from $2,500 to $1,500/mo) is a strong pull toward annual commitment once a team sees pipeline results.
Reply.io Pricing FAQ
- How much does Reply.io cost?
- Paid plans start at $59/mo, going up to $2500/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Reply.io runs a hybrid model with two distinct tracks: per-seat pricing for human reps (Email Volume at $59/mo, Multichannel at $99/mo) and per-outcome pricing for AI SDR plans billed by client or agent capacity rather than headcount. The value metric shifts depending on who's buying — seats for sales teams, AI agent slots for agencies and automation-first buyers.
- Is there a discount for annual billing?
- Yes — you save up to 40% if you pay annually instead of month-to-month. They also mention: "Save up to 17% with annual billing on Sales Outreach plans."
- Which plan makes sense for me?
- Email Volume is the entry point for teams doing basic cold email; the jump to Multichannel ($99/mo) is triggered the moment LinkedIn or calls enter the workflow. AI SDR Starter ($800/mo monthly, $500 annual) targets teams ready to replace or augment an SDR headcount, and Growth ($2,500/mo) is for orgs running high-volume, multi-sequence AI outreach at scale — the gap between those two tiers is steep enough to feel like a different product category.
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Comparing Reply.io to something specific? Try Reply.io vs Apollo.io, Reply.io vs Better Proposals, or Reply.io vs Chili Piper.
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