Reply.io vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Email Volume
- Email Automation
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
Multichannel
Popular- Unlimited active contacts
- Email Automation
- LinkedIn Automation
- Calls & SMS Automation
- WhatsApp (Semi-Automation)
- Any Channel via Zapier Step
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
- Onboarding with the CSM
- Team Performance Report
- Channel Efficiency Report
- Export CSV stats
Hire Jason AI SDR
- 24/7 Operations
- Realtime contacts search
- Intent signals
- AI personalization
- AI-generated responses
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Reply.io vs Apollo.io FAQ
- Which one is cheaper?
- Apollo.io is the cheaper option, starting at $49/mo vs $59/mo for Reply.io.
- Can I use either one for free?
- Apollo.io has a free plan. Reply.io doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Reply.io uses hybrid pricing, while Apollo.io goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Reply.io: At $59-99/mo before the AI SDR layer, Reply.io lands squarely in the affordable-to-mid range of the sales engagement category — cheaper than heavyweight platforms like Outreach or Salesloft but priced above bare-bones cold email tools. The Jason AI SDR tier is the wildcard: at $500/mo it's competing less with email tools and more with the emerging AI SDR category, trying to poach budget that would otherwise go to hiring or to newer AI-native players. Apollo.io: Apollo undercuts ZoomInfo and Outreach by a wide margin while bundling what those tools sell separately — contact data, sequencing, and dialer in one SKU. They're playing the value disruptor angle: 'get Salesloft + ZoomInfo functionality for less than either alone,' which works great for cost-conscious sales orgs but signals they're not chasing enterprise logos on price alone.
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