Reply.io vs Apollo.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Email Volume
- Email Automation
- LinkedIn Automation
- Calls & SMS Automation
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
Multichannel
Popular- Email Automation
- LinkedIn Automation
- Calls & SMS Automation
- WhatsApp (Semi-Automation)
- Any Channel via Zapier Step
- Unlimited active contacts
- Email warmup
- Unlimited emails
- 50 Live data credits/month
- Up to 200 Website visitors reveals /mo
- Anti-spam & deliverability suite
- Onboarding with the CSM
- Team Performance Report
- Channel Efficiency Report
- Export CSV stats
Hire Jason AI SDR
- 24/7 Operations
- Realtime contacts search
- Intent signals
- AI personalization
- AI-generated responses
AI SDR Starter
- Unlimited users
- High-accuracy emails
- AI personalization
- Intent signals
- Autopilot & copilot modes
- Multichannel automation
- Unlimited mailboxes & warm-ups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for you deliverability
- CSM onboarding
AI SDR Growth
- Unlimited users
- High-accuracy emails
- AI personalization
- Intent signals
- Autopilot & copilot modes
- Multichannel automation
- Unlimited mailboxes & warm-ups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for your deliverability
- White-glove onboarding
- Slack channel
- Custom playbooks
AI SDR Enterprise
- Unlimited users
- High-accuracy emails
- AI Personalization
- Intent signals
- Autopilot & Copilot Modes
- Multichannel automation
- Unlimited mailboxes & warmups
- Unlimited lead-level Website visitor reveals
- All features unlocked
- Done for you deliverability
- White glove onboarding
- Slack channel
- Custom playbooks & prompt engineering
- CEO strategy calls
Agency Core
- Multi-workspace account structure
- Email automation (LinkedIn optional)
- Unlimited clients & users
- Unlimited mailboxes
- Unlimited email warm-up
- Consolidated email and LinkedIn inbox
- Anti-spam & deliverability suite
- Agency dashboard
- Role-based access control
- Custom Sequence Templates
- Live support via live chat and email
- AI Voicemails on LinkedIn
- AI Variables
- White-label as an option
Agency AI SDR
- LinkedIn & Email automation included
- AI hyper-personalization on each step
- AI Agents for all clients under one roof
- Hyper-personalized LI Voicemails
- Custom AI playbooks and sequence templates
- Fully autonomous or Approval Mode
- Real-time (aka evergreen) data
- AI-trained responses
- AI-trained re-engagement
- Access to Customer Success department
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Reply.io vs Apollo.io FAQ
- Which one is cheaper?
- Apollo.io is the cheaper option, starting at $49/mo vs $59/mo for Reply.io.
- Can I use either one for free?
- Apollo.io has a free plan. Reply.io doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Reply.io uses hybrid pricing, while Apollo.io goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Reply.io: They're not the cheapest in the cold outreach space — tools like Instantly or Smartlead undercut them on pure email volume — but they're positioning above commodity senders by bundling AI SDR functionality that competes more with Artisan or 11x than with traditional sequencers. The $500/mo 'Hire Jason AI SDR' entry point is a deliberate move to make AI-assisted outreach feel accessible before upselling into the full AI SDR stack. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow.
Keep tabs on both.
We'll monitor pricing changes for Reply.io and Apollo.io and let you know when something moves.