Apollo.io Pricing (2026)
Straight per-seat licensing — you're paying for headcount, not usage or contacts, with the sticker price only holding up if you commit to annual billing (24% cheaper than paying monthly). At $49-$119 per seat, this is squarely SMB/mid-market pricing for a database-plus-outreach tool.
- Free
- $0/mo per seat
- Basic
- $49/mo per seat
- Professional Popular
- $79/mo per seat
- Organization
- $119/mo per seat
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Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agentic Loops
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Does Apollo.io have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $49/mo. Paid tiers also come with a free trial (14 days).
What the free plan includes
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
AI Pricing Analysis
Pricing Model
Straight per-seat licensing — you're paying for headcount, not usage or contacts, with the sticker price only holding up if you commit to annual billing (24% cheaper than paying monthly). At $49-$119 per seat, this is squarely SMB/mid-market pricing for a database-plus-outreach tool.
Tier Strategy
Free is a lead-gen trial disguised as a tier — enough to poke around the database and get hooked. Basic covers solo reps or tiny teams needing core prospecting, Professional is where most sales teams actually land once they need sequences and better data enrichment, and Organization kicks in when a team needs admin controls, reporting rollups, and enough seats (min 3) to justify calling it a 'org' plan.
Competitive Positioning
Apollo undercuts ZoomInfo and Outreach by a wide margin while bundling what those tools sell separately — contact data, sequencing, and dialer in one SKU. They're playing the value disruptor angle: 'get Salesloft + ZoomInfo functionality for less than either alone,' which works great for cost-conscious sales orgs but signals they're not chasing enterprise logos on price alone.
Growth Lever
Seat count is the obvious lever given the per-seat model, but the real upgrade pressure comes from data limits and feature gating — export caps, sequence limits, and intent data sit behind higher tiers. Organization's 3-seat minimum also forces a bigger commitment the moment a team wants admin/security features, effectively pushing them into a bulkier contract than they might've planned.
Want the strategist's read on the live page? Read the AI teardown of Apollo.io's pricing page →
Apollo.io Pricing FAQ
- How much does Apollo.io cost?
- Paid plans start at $49/mo, going up to $119/mo for larger teams. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get ai assistant (5 chat limit), ai research, 2 sequences — plus 12 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days.
- How does the pricing work?
- Straight per-seat licensing — you're paying for headcount, not usage or contacts, with the sticker price only holding up if you commit to annual billing (24% cheaper than paying monthly). At $49-$119 per seat, this is squarely SMB/mid-market pricing for a database-plus-outreach tool.
- Is there a discount for annual billing?
- Save 24% with annual billing.
- Which plan makes sense for me?
- Free is a lead-gen trial disguised as a tier — enough to poke around the database and get hooked. Basic covers solo reps or tiny teams needing core prospecting, Professional is where most sales teams actually land once they need sequences and better data enrichment, and Organization kicks in when a team needs admin controls, reporting rollups, and enough seats (min 3) to justify calling it a 'org' plan.
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