Apollo.io Pricing (2026)
Straight per-seat pricing with four tiers, so cost scales linearly with headcount rather than usage or contacts touched — you're paying for access, not activity. The 24% annual discount is baked into the sticker prices shown, so anyone pricing this out monthly is in for sticker shock.
- Free
- $0/mo per seat
- Basic
- $49/mo per seat
- Professional Popular
- $79/mo per seat
- Organization
- $119/mo per seat
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Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
Basic
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- 2 Lead Score Limit + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (150 mins)
- Deal Management
- 2 Automated Workflows
- US Dialer (credits apply)
Professional
Popular- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- 3 Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 6 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (4,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- US Dialer (credits apply)
Organization
- AI Assistant (Introductory free)
- AI Research & AI Lead Scoring
- Agents
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects (Beta)
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- Website Visitors (Identify 100 companies monthly)
- Real-time Form Enrichment (10 limit)
- Unlimited Inbound Routers
- Contact & Account Data
- Automated CRM Enrichment
- API Enrichment
- 12 Intent Topics
- Unlimited Lead Score + AI Lead Scoring, Scoring Filters & Details
- CSV Enrichment
- Job Change Enrichment
- Lead Management
- Call Recording (8,000 mins)
- Deal Management
- Pre-meeting AI Insights
- AI Call Insights
- Goals Setting & Tracking
- Dedicated GTM Engineer (min. contract value required)
- US Dialer (credits apply)
Does Apollo.io have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $49/mo. Paid tiers also come with a free trial (14 days).
What the free plan includes
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- Website Visitors (Identify 20 companies monthly)
- Real-time Form Enrichment (5 limit)
- Contact & Account Data
- CRM Enrichment (Limit 100 per month)
- API Access
- 1 Intent Topic
- 2 Lead Score Limit
- Lead Management
- 1 Meeting Event
- Call Recording (150 mins)
AI Pricing Analysis
Pricing Model
Straight per-seat pricing with four tiers, so cost scales linearly with headcount rather than usage or contacts touched — you're paying for access, not activity. The 24% annual discount is baked into the sticker prices shown, so anyone pricing this out monthly is in for sticker shock.
Tier Strategy
Free is a lead-gen tool for solo reps testing the waters, Basic is the entry point for small teams wanting real prospecting data, Professional is where most sales teams actually land once they need deliverability and automation at scale, and Organization is built for revenue teams needing admin controls and reporting — but that 3-seat minimum means you can't quietly test it with one power user first. The upgrade trigger is usually credit limits or needing team-level visibility, not just wanting 'more features.'
Competitive Positioning
Apollo undercuts the ZoomInfo/Outreach/Salesloft crowd by a wide margin while bundling data + engagement + intelligence in one SKU, positioning itself as the budget-friendly all-in-one for SMB and mid-market teams who can't stomach five-figure annual contracts. It's not fighting for enterprise logos here — it's picking off teams tired of stitching together three separate tools.
Growth Lever
Expansion comes from two angles: seat count as teams scale outbound headcount, and usage caps (email credits, mobile/direct dial reveals, export limits) that quietly force upgrades once a team's actually using the data. The real paywall bite is around advanced automation and intent data — features that turn Apollo from 'a contact database' into 'the whole outbound engine,' which is exactly what nudges Basic users toward Professional.
Want the strategist's read on the live page? Read the AI teardown of Apollo.io's pricing page →
Apollo.io Pricing FAQ
- How much does Apollo.io cost?
- Paid plans start at $49/mo, going up to $119/mo for larger teams. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get ai assistant (5 chat limit), ai research, 2 sequences — plus 12 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days.
- How does the pricing work?
- Straight per-seat pricing with four tiers, so cost scales linearly with headcount rather than usage or contacts touched — you're paying for access, not activity. The 24% annual discount is baked into the sticker prices shown, so anyone pricing this out monthly is in for sticker shock.
- Is there a discount for annual billing?
- Save 24% with annual billing.
- Which plan makes sense for me?
- Free is a lead-gen tool for solo reps testing the waters, Basic is the entry point for small teams wanting real prospecting data, Professional is where most sales teams actually land once they need deliverability and automation at scale, and Organization is built for revenue teams needing admin controls and reporting — but that 3-seat minimum means you can't quietly test it with one power user first. The upgrade trigger is usually credit limits or needing team-level visibility, not just wanting 'more features.'
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